A J Bell was formed in 1995, we are an ambitious business that is committed to continuous and progressive development. Our success depends on a reputation that has been earned over many years.

With an ongoing commitment to provide a high quality and cost effective service in a rapidly developing market, we remain one of the fastest growing businesses in our sector. We are one of the largest providers of low cost, online investment platforms and stockbroker services in the UK, with assets under administration of £15 billion and more than 59,000 clients.

Innovation lies at our heart and we constantly challenge convention. Through creative thinking and insight that seizes the initiative, we aim to lead our markets with cutting edge products. We provide our customers and advisers with a ground breaking choice of control, investment choice, low cost delivery and online functionality.

The addition of an ISA and dealing account to the Sippdeal and Sippcentre platforms marks our first steps outside of pensions into the wider retail savings and investment platform market. This will enable us to compete strongly in the wider platform sector. SIPP will remain at the core of what we do but these new products are complementary to, and share many of the attractive features of, our existing SIPP products.

We have never provided financial or investment advice. We operate exclusively on an execution only basis, whether directed by the investor, their adviser or by our institutional clients.

The dedication of our staff in striving to exceed the high expectations of our customers has allowed us to enhance our reputation across the financial services industry. Our service delivery and product propositions have been recognised by us winning several prestigious industry awards. These awards recognise service and product excellence and are voted for by clients and advisers.