Sale Sharks is one of the country’s leading professional rugby union clubs. Many of the game’s all-time greats have worn Sale colours over the years, including legends like Fran Cotton, Steve Smith, Sebastian Chebal, Mark Cueto and Jason Robinson. We have been proud partners of the club since 2013.
As part of our commitment to helping local causes, we award the naming rights of the AJ Bell Stadium’s North Stand to a different charity every two years. In 2018, Snow-Camp was chosen in recognition of its fantastic work helping young people from inner city areas to try snowsports for the first time, learn important life skills, build confidence and raise their self-esteem.
The newly re-named Snow-Camp Stand will help to support the launch of Snow-Camp North West – a unique programme, run by the charity and supported financially by AJ Bell, which will be based just across the bridge from the AJ Bell Stadium at the Chill Factore.
Be sure to follow the @AJBellGroup Twitter account for regular updates from all of our sporting partnerships.