About us

AJ Bell is one of the UK’s largest providers of online investment platforms and stockbroker services. With more than 183,400 customers and assets under administration exceeding £42 billion, we succeed by providing award-winning investment products, backed up with excellent service and online functionality at a low cost.

We have recently launched our first ever TV advertising campaign. Aimed to raise awareness of both the AJ Bell brand and of how investing can support people’s aspirations in life, whatever they may be. Watch it below!

Leading our chosen markets

AJ Bell has never provided financial or investment advice. It operates exclusively on an execution-only basis - whether directed by the client, their adviser or by its institutional clients. Our aim is to be a market-leading provider of investment products and administration services in the adviser and execution-only platform markets. This includes providing white labelling, dealing, custody and investment administration services for other financial services firms.

Multi-award-winning services

By striving to exceed the high expectations of our customers, we have built up a strong reputation across the financial services industry. The quality of our service delivery and products is evidenced by the many prestigious industry awards that we have won. Recognising service and product excellence, many of these awards are based on the votes of customers and advisers.

Professional and financially secure

AJ Bell is built on strong foundations. The depth of knowledge within the company can be traced to its background as an actuarial consultancy, specialising in the provision of SIPP administration and stockbroking services. A member of the London Stock Exchange, AJ Bell is a profitable company with no debt, and is privately owned by its management team and institutional investors.


Our guiding principles

We think like our customers and continually strive to make investing easier. Our prices are highly competitive. Our service is first-class and our propositions match our customers' needs.

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Key facts

700 employees and counting at 3 UK offices
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