AJ Bell today announces the removal of its regular investing charge, making it even easier for investors to get into the habit of investing little and often.
The regular investing service allows investors using AJ Bell’s award-winning platform to invest automatically every month in their chosen funds, shares, ETFs and investment trusts. Effective from May, regular investments will attract no dealing fee following the complete removal of the existing £1.50 charge.
Regular investments can be set up in AJ Bell’s SIPP, ISA, Junior ISA, Lifetime ISA and Dealing accounts. Investments are made monthly, with customers able to set up a regular direct debit to top up their accounts, making it hassle-free to contribute and invest on a regular basis.
AJ Bell’s easy-to-use, low-cost DIY investing platform makes investing simple and straightforward, with over half a million customers already managing their portfolio through AJ Bell.
AJ Bell D2C managing director, Charlie Musson, says:
“Investing should be simple, straightforward and low-cost and our regular investing service offers exactly that, making it easy for people to invest little and often. Investing can be for everyone but research shows less than a third of Brits see investing as something the majority of people can get involved in*. Helping people start small by investing from as little as £25 a month with no dealing fees will support more people to get into the investing habit.”
*Data collected by Opinium for AJ Bell between 26-29 December 2025 with 2,000 UK Adults. Results have been weighted to be nationally representative.