FCA ScamSmart campaign sparks surge in pensions engagement

Tom Selby
4 December 2018

The FCA and The Pensions Regulator will tomorrow (4th December) provide an update on their joint ScamSmart campaign, an initiative designed to increase awareness around retirement fraud.

Key points:

•        Number of visits to the official ScamSmart website has risen dramatically, from 31,000 in the 55 days before the campaign launched to 173,000 in the 55 days after
•        Over 370 pension holders warned about suspicious unauthorised schemes through the FCA’s official ’Warning List’ 
•        New research suggests more than half (52%) of 45 to 65 year olds with a pension do not believe they will be targeted by scammers
•        Millions of adults targeted each year by scammers, with the average scam victim losing £91,000

Tom Selby, senior analyst at AJ Bell, comments: 

“The FCA and The Pensions Regulator deserve credit for finally taking the bull by the horns on pension fraud. By launching a dedicated campaign warning about the dangers of scams – including a highly effective television advert – the regulators have already helped boost awareness among consumers. 

“Ultimately improving engagement and understanding of scams is the most effective way to tackle the problem in the long-term. The research published today tells us more work still needs to be done on this front, with many people aged 45 to 65 years old still seemingly oblivious to the fact they are prime targets for pension scammers. 

“Alongside the forthcoming ban on pensions cold-calling, an ongoing commitment to communicating the dangers of scams to the public should help ensure more savers are confident enough to reject the overtures of the snake-oil salesmen flogging these dodgy schemes.

“By doing this we should build financial resilience in the UK, equipping people with the essential tools and information they need to protect themselves.”

Tom Selby
Director of Public Policy

Tom is director of public policy at AJ Bell. He is a prominent spokesperson on retirement issues and his views are regularly sought by national print and broadcast media. Tom has successfully campaigned for a number of consumer-focused reforms, including banning pensions cold-calling and increasing pensions allowances, and he is passionate about improving outcomes for savers and retirees. Tom joined AJ Bell as senior analyst in April 2016, having previously spent seven years as a financial journalist. He has a degree in Economics from Newcastle University.

Contact details

Mobile: 07702 858 234
Email: tom.selby@ajbell.co.uk

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