- 50 Premiership and Football League clubs changed their manager in 2024 compared to 14 changes in CEO (and 22 in CFO) at FTSE 100 firms
- Average tenure of a FTSE 100 chief executive is 5.6 years (and that of CFOs is 4.0 years) compared to just 1.5 years for all Football League managers (and 2.1 years for the Premier League alone)
- The average tenure of a FTSE 100 boss has been stable at between five and six years since 2020, while football gaffers have been stuck at barely 18 months in which to make an impact
- Only three out of 92 managers in the top four English divisions can match or beat the average 5.6 year tenure of a FTSE 100 CEO
“FTSE 100 chief executives and football club managers are both in the results business, one group in terms of profits and share prices and the other in terms of points and league positions, but in 2024 it looks like shareholders and boardrooms once more showed more patience than football club executives and supporters, even if the FTSE 100 index made relatively modest progress compared to many of its major international peers,” says AJ Bell investment director Russ Mould.
“Fourteen FTSE 100 firms saw a change in chief executive, just above the post-2000 average of 13, while a new manager pitched up at no fewer than 50 of the 92 Premiership and Football League clubs in 2024, with five of those 50 getting in a new man (and they were all men) on two occasions and two seeing three changes.
Source: Company accounts. *2025 changes as already announced, as of 2 January.
“Again, the FTSE 100 showed more stability here, as just one interim boss stepped aside – Stella David at Entain – and no stop-gap appointments were made, although of the three firms to have already announced a change in 2025, DS Smith and SSE have yet to anoint a successor. The third, EasyJet, will see Kenton Jarvis step up from the role of chief financial officer (CFO) to the top job in late January.
“Just three changes are already in chain for this year, compared to seven at the same stage in January 2024.
Source: Company accounts.*At the latest. As of 2 January 2025.
“A quieter year for changes in CEO was perhaps to be expected after a very busy 2023, when 19 FTSE 100 members appointed a new leader, the second-highest figure this century, behind only the 22 changes of 2020.
“The FTSE 100 grubbed out a 5.7% advance in 2024 but that trailed the 20%-plus returns from America’s NASDAQ and S&P 500, as well as high-teens percentage gains from Germany’s DAX and Hong Kong’s Hang Seng (even if the last two hail from countries perceived to have deep-rooted economic problems).
Source: Company accounts, LSEG Refinitiv data.
“Perhaps a few FTSE 100 bosses will feel the heat in 2025 if the UK market continues to lag, either from an activist investor or a predator. Three members of the elite index received successful takeover bids – DS Smith, Darktrace and Hargreaves Lansdown – while Rightmove and Anglo American managed to fend off unwanted attentions from suitors and Hiscox was the subject of ultimately unsubstantiated rumours.
“In most cases, however, the change in FTSE 100 leaders was pretty smooth in 2024.
“Six of last year’s changes – Legal & General, Unite, Pearson, Spirax Group, BT and Melrose Industries – had been announced in 2023 and all six companies had already identified and selected their new leader before 2024 began.
“That said, some leaders did not necessarily depart of their own volition, or at least at a time of their choosing, as Sebastien de Montessus was sacked by Endeavour Mining and Jonathan Akeroyd left Burberry very abruptly after yet another profit warning.
“As a result of all of these changes, the average tenure of a FTSE 100 CEO is now 57 months, or just over five-and-a-half years.
“Roland Carter at Smiths, Sunil Taldar at Airtel Africa, Gavin Isaacs at Entain, Georges Elhedery at HSBC and Richard Oldfield at Schroders have all been in their post for nine months or less.
“By contrast to these newbies, 18 bosses have been in charge for more than a decade. One of those – Next’s Lord Simon Wolfson – has been in charge for more than 20 years.
“Another three bosses – Intertek’s Andre Lacroix, Standard Chartered’s Bill Winters and Barratt Redrow’s David Thomas – could join this list as they are due to reach their 10-year landmark in 2025.
“DS Smith’s Miles Roberts and SSE’s Alistair Phillips-Davies will drop out of this list, however, as they are stepping down in 2025 (and DS Smith will also be taken over by International Paper and thus drop out of the FTSE 100).
Source: Company accounts. *As of 2 January 2025.
“The average FTSE 100 leader’s tenure must make football managers green with envy.
“Only three of the 92 gaffers across the Premiership, Championship, League One and League Two can beat the average FTSE 100 CEO’s tenure of 5.6 years and their average time in the dugout is just 18.3 months, or 1.5 years.
“Only 12 football bosses can point to just three years or more in their position.
Source: Utilita Football Yearbook, club websites, BBC Sport website. *As of 3 January 2025.
“Nor are football bosses getting any more time to get results on the pitch. The average tenure of 1.5 years is the same as it was in 2022, when six managers could match the average term of a FTSE 100 boss.
Source: Utilita Football Yearbook, club websites, BBC Sport website. *As of 2 January 2025.
“The Championship is proving particularly cut-throat, as the riches of the Premier League lie tantalisingly within view and the danger of the drop to League One and some serious economic hardship is a real concern for many.
Source: Company accounts, Utilita Football Yearbook, club websites, BBC Sport website. *As of 2 January 2025.
“Granted, not all clubs change boss voluntarily. Some managers jump ship to go elsewhere, as happened at Leicester City, when Enzo Maresca elected to join Chelsea, Roberto de Zerbi left Brighton & Hove Albion and Ruben Selles left Reading to accept the top job at Hull City. That left their former employers looking for a new manager.
“Nevertheless, the usual fate of a manager is the sack and 17 clubs in the Championship changed manager in 2024, compared to 12 in League One and League Two and nine in the Premier League. Five clubs changed manager twice in the course of the year and two managed it three times (Swindon Town and Burton Albion).
“As a result, the average Premier League manager seems to get the longest chance to prove their worth, at 2.1 years on average, compared to 1.8 years in League Two, 1.4 in League One and a frightening 0.9 years in the Championship. The overall average tenure for a football manager of just 1.5 years is already being matched or bettered by 81 bosses within the FTSE 100.
“Two seasons was all Cherie Lunghi got in the 1980s series The Manager where she played Gabriella Benson, the manager of a team in the men’s Second Division (as it was then, Championship as it is now).
“That is one glass ceiling which women have yet to break in the UK, even if 11 FTSE 100 firms have female chief executives or chairs of the board, in the case of two investment trusts.
Source: Company accounts. *As of 2 January 2025.
“That remains a low hit rate, but the post of CFO is seeing more progress. Thirty-three members of the FTSE 100 have a female CFO, and that total will become 34 when Alison Dolan takes on the role at Marks & Spencer this month.
Source: Company accounts. *As of 2 January 2025.
“That said, the rate of progress did slow last year. Just six of the 22 CFO jobs that came up for grabs went to female candidates across the FTSE 100 and just two of the 14 CEO posts (Alison Kirkby at BT and Jill Popelka at the subsequently acquired Darktrace).
“At least 2025 is off to a faster start in this respect. Meagen Burnett and Pam Kaur took on the role of CFO at Schroders and HSBC respectively on 1 January and Alison Dolan is poised to take the financial reins at Marks & Spencer, to cover three of the eight changes in head number cruncher already announced for this year.”
