How low could gold go?

Russ Mould
4 November 2025
  • Gold is enjoying its third major bull run since 1971
  • Precious metal has retreated by some 8% from its October closing high
  • Both of the first two bull runs witnessed several major pull backs
  • Government debt, geopolitics, the dollar and inflation could all yet shape future price trends

“Gold is up by 45% in dollar terms over the past twelve months, a gain that makes the Nikkei 225, NASDAQ Composite and Hang Seng indices look like slouches and also one that prompts the question of just how high the metal’s price can go before it starts to look bubbly,” says AJ Bell investment director Russ Mould.

“Sceptics who still view gold as a barbarous relic, a useless lump with no yield or even an asset that currently has a cost of ownership of 4% thanks to lost interest on cash will all be nodding as the metal slips back from last month’s new peak, but this slide may not mean its surge is over. Both of the 1971-1980 and 2001-10 bull runs featured several retreats which did not ultimately nullify or prevent major gains.

“Gold’s first bull run began when President Richard M. Nixon withdrew the US dollar from the Gold Standard and killed off the Bretton Woods monetary system that had prevailed from the conclusion of the Second World War. As Nixon began to run up the US federal deficit, and inflation surged, not helped by two oil price shocks, gold motored from $35 an ounce in August 1971 and peaked at $835 in January 1980.

Source: LSEG Refinitiv data

“That helped to shelter investors from the ravages of inflation but there were still some lumps and bumps along the way. Even that gilded run in the 1970s featured no fewer than three mini bear-markets, where gold fell by more than 20%, in 1973, 1974 and one that lasted more than eighteen months from January 1975 to summer 1976. To further test bulls’ mettle, gold also endured five corrections where its price fell by between 10% and 20%, in 1972, 1973, 1977, 1978 and 1979. The last two last barely a month but they still challenged the resolve of gold bugs even as its price went almost vertical in the final blow-off phase of the bull run.

Source: LSEG Refinitiv data

“Gold then went into hibernation as the Paul Volcker-led US Federal Reserve, and the UK’s Thatcher administration, took it upon themselves to crush inflation, helped along the way by deregulatory policies on both sides of the Atlantic, a return to peace in the Middle East and lower oil prices. Double-digit interest rates also made the opportunity cost of owning gold simply too great to bear.

“However, the metal hit bottom just above $250 an ounce in 2001 and then won over a new generation of investors, who sought refuge from the ultra-loose monetary policies which followed the bursting of the technology, media and telecoms bubble in 2001-03 and then the Great Financial Crisis of 2007-09. In the face of zero-interest-rate policies (ZIRP), Quantitative Easing (QE) and balance sheet expansion the hunt was on for stores of value or haven assets, and some investors felt that gold was a good candidate.

Source: LSEG Refinitiv data

“Even during this second surge, gold did its best to test the resolve of believers with a pair of bear markets, one in 2006 and one in 2008, while there were also five corrections of more than 10%, one in each of 2003, 2004, 2006, 2009 and 2010.

Source: LSEG Refinitiv data

“Gold peaked at just shy of $1,900 an ounce in 2011 and then quietly slipped to barely $1,000 an ounce by 2015, as central banks and politicians did a good job of convincing the world they were back in control after the Great Financial Crisis. Mario Draghi’s 2012 promise to do whatever it took to preserve the Eurozone edifice was also seen as a warning shot and a period of low growth and low inflation persuaded many that calm had returned, and gold’s services were not required, especially as the EU debt crisis seemed to blow over.

“Yet the metal actually bottomed in 2015 and began to make stealthy gains, long before Covid-19, lockdowns, soaring government support payments came along, let alone tariffs and trade wars, fresh unrest in the Middle East and a war in Eastern Europe. Perhaps gold’s message was that central banks would find it hard, if not impossible, to extricate themselves from ZIRP and QE, and that their balance sheets would remain swollen – a view that the Fed’s halt to Quantitative Tightening (QT) this autumn would suggest is still relevant to this day.

Source: LSEG Refinitiv data

“This third multi-year advance has also had its downs as well as its ups.

“A swoon of more than 20% caught some bulls off guard in 2022, as the world emerged from lockdowns and 10%-plus corrections in each of 2016, 2018, 2020, 2021 and 2023 warned that volatility was never far away.

Source: LSEG Refinitiv data

“Galloping government debts, and interest bills, lead gold bugs to argue that ZIRP and QE could yet come out of the central bank toolbox, especially as some central banks now seem less willing to own US Treasuries and US dollar assets than before, either for political or economic or financial reasons.

“If growing debt, sticky inflation, war and political and fiscal policy pressure on central banks and the monetary authorities are all perhaps playing a role in gold’s latest rise, then it seems reasonable to assume that investors will wait for at least some of those threats to fade before they look to move away from gold once more – as they surely will one day.

“In the meantime, one possible guide as to whether the metal is nearing a peak for this cycle or not is how affordable it is. One way of judging this is to look at how much metal a household can buy, if it maxes out its earnings. If bullion moves beyond the reach of the average worker, or, dare one say it, private investor, that could at least crimp one source of incremental buying.

Source: Jefferies, FRED - St. Louis Federal Reserve, LSEG Refinitiv data

“Before US President Nixon took America off the Gold Standard and smashed up the Bretton Woods monetary system in August 1971, an ounce of gold represented barely 1% of the average US household’s annual disposable income. That figure peaked above 9% in late 1980 at the end of the great 1970s bull market in gold. In this context, the current percentage of nearly 6.5% suggests gold could yet go higher, especially if inflation starts to pick up and drag earnings with it, either by means of pay increases or asset price gains.

Russ Mould
Investment Director

Russ Mould’s long experience of the capital markets began in 1991 when he became a Fund Manager at a leading provider of life insurance, pensions and asset management services. In 1993, he joined a prestigious investment bank, working as an Equity Analyst covering the technology sector for 12 years. Russ eventually joined Shares magazine in November 2005 as Technology Correspondent and became Editor of the magazine in July 2008. Following the acquisition of Shares' parent company, MSM Media, by AJ Bell Group, he was appointed as AJ Bell’s Investment Director in summer 2013.

Contact details

Mobile: 07710 356 331
Email: russ.mould@ajbell.co.uk

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