No panic selling – savvy investors are hunting bargains

Laura Suter
10 March 2020

Laura Suter, personal finance analyst at investment platform AJ Bell, comments:

“While the market falls yesterday clearly sparked panic among some investors, AJ Bell customers held their nerve and instead went hunting for bargains. While we had the busiest day for log-ins that the platform has ever seen, when we look at what investors are actually doing, more were buying than selling. Looking at data for trading so far this month shows that there have been 2.5 times more buys than sells.

“If we look at trading activity just yesterday, oil giants BP and Shell were the most bought stocks by AJ Bell customers. BP saw its share price fall almost 20% yesterday, while Shell saw an 18% fall following the collapse in the oil price. While the dividends of both of these stocks may be put under pressure following the oil price fall, at current valuations the dividend yield looks very attractive for income-seeking investors.

“Other stocks that investors were snapping up include airlines, which have been among the hardest hit during the current market volatility. Investors were buying easyJet and International Consolidated Airlines Group. While both were only down modest amounts yesterday, they have been pummelled since the market volatility began in February, down 29% and 27% respectively, and clearly investors feel like the sell-off has been overdone.

“UK finance firms were also top of the buy list for investors, including banking giants Lloyds and Barclays, and insurance groups Aviva and Legal & General. All the companies saw a 10% fall on markets yesterday, adding to already significant falls over the past few weeks.

“A number of investment trusts fell to discounts yesterday, which investors snapped up. For example, Scottish Mortgage saw its share price fall 4% yesterday and investors dived in to buy the technology-heavy trust on a discount. City of London was also popular among investors having seen a 6% fall in the day and a near 15% fall in its share price over the market volatility.”

Most bought investments on AJ Bell Youinvest, 9 March 2020

Royal Dutch Shell

BP

Lloyds

iShares FTSE 100 ETF

Aviva

Legal & General

Scottish Mortgage IT

Premier Oil

Barclays

Vanguard FTSE 100 ETF

Laura Suter
Director of Personal Finance

Laura Suter is director of personal finance at AJ Bell. She is a spokesperson for the company on a range of personal finance topics and is quoted in print media and regularly appears on TV and radio. She is also a founding ambassador of AJ Bell Money Matters, a campaign to get more women investing and engaging with their finances; she hosts two podcasts; and regularly speaks at events and webinars. Prior to joining AJ Bell she was a multi-award winning financial journalist, specialising in investments. Laura joined AJ Bell from the Daily Telegraph, where she was investment editor. She has previously worked for adviser publications in London and New York and has a degree in Journalism Studies from University of Sheffield.

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