
Chief Executive Officer’s review
Advised
The advised market has remained
resilient in the face of current market
headwinds, and the strength of our
Investcentre platform has delivered
growth in customer numbers of 18,451
to 145,371 (FY21: 126,920), an increase
of 15%. Strong net AUA inflows of
£3.3billion were offset by £4.3 billion
of adverse market movements, resulting
in closing AUA of £44.8 billion (FY21:
£45.8 billion). During the year the FTSE
All-Share Index fell by 7%, whilst the
FTSE 250 Index fell by 25%, reflecting
the weakened markets caused by high
inflation and geopolitical uncertainty.
It was pleasing to be recognised as
the Best Platform, Best Retirement
Provider and Provider of the Year
for the second consecutive year at
the 2022 Money Marketing Awards.
Judged by a panel of industry experts,
these awards are further evidence of
the high-quality service we provide to
advisers and their clients.
We have continued to develop our
Investcentre platform, making several
enhancements with a focus on ease of
use. We regularly review our charges to
ensure they position us well to support
advisers and their clients and were
pleased to share the benefits of our
scale with our customers by removing
our frictional charges for establishing
and transferring SIPPs on to our
platform, where the process is initiated
online, whilst also removing some of
our dealing charges.
We continue to develop Touch ahead
of its launch in 2023. Touch will further
expand our offering for advisers,
helping them to cater for clients
looking for a digital service model.
As part of our high-quality customer
service we have strong ongoing
engagement with advisers, highlighting
the value they see in us as a trusted
partner. We host a range of events
providing them with industry insights,
contributing to their continuing
professional development. In November
2022, we again hosted our flagship
adviser conference, Investival, with over
300 finance professionals attending. We
have also continued to deliver numerous
other events including Luminary and
our On the Road seminars alongside
monthly Off the Road webinars due
to strong demand.
Investments
Our investments business is delivering
on its commitment to offer a choice of
simple, transparent investment solutions
at a low cost. This range of investment
solutions continue to be a popular
choice with investors, growing strongly
in the year with underlying net inflows
of over £1 billion across our multi-asset
funds and managed portfolio service,
excluding the impact of a £0.2 billion
one-off outflow. Total AUM closed at
£2.8 billion (FY21: £2.2 billion).
Our asset allocation approach has
delivered for our customers, with all our
multi-asset funds outperforming their
Investment Association sector average
over the last one, three and five years.
It was particularly pleasing to see the
resilient performance of our Cautious
portfolio, protecting cautious investors
through difficult market conditions.
Since launching our first AJ Bell multi-
asset funds in 2017 we have shared
the benefits of our increasing scale
with customers, reducing the Ongoing
Charges Figure (OCF), by nearly half
from 0.50% to 0.31% during that time.
In February we also implemented a
new simplified pricing structure, setting
a single OCF for all of our multi-asset
growth funds, making it easier for
customers and advisers to understand.
We are delighted to have won Best
Medium Sized Company at the
Citywire Wealth Manager Investment
Performance Awards 2022, further
reflecting the strength of our
investment solutions and the progress
that has been made since our first funds
were launched five years ago.
Business update
Customer services and technology
We have provided an excellent
service to our customers through
a year of continued growth. This is
reflected in our 4.6-star Trustpilot
score, as rated by our retail
customers, and our 95.5%
platform customer retention rate.
Our secure and scalable platform
has been designed to facilitate
growth and drive operational
gearing, utilising a hybrid technology
model which allows us to build
adaptable, easy-to-use interfaces.
Our platform is integral to our
business performance and we have
consistently invested in its evolution
to provide great customer service.
The increased spend on our
technology in the year reflects the
development of our new products,
Dodl and Touch, alongside
further enhancing our existing
technology infrastructure. Our
developer modernisation journey
has increased our pace of change
with improvements made across
security, scale and resilience. These
improvements enable us to deliver
change initiatives more quickly to
take advantage of our significant
market opportunity. We also
continued to invest in information
security as part of our ongoing
commitment to provide a safe,
secure online experience for our
customers.
We have embedded the FCAs
new regulatory requirements for
operational resilience, effective
from 31 March 2022, into our
operating framework and processes.
These rules are designed to ensure
regulated firms are better able
to prevent, adapt to, respond
to, recover from and learn from
operational disruption.
multiple enhancements focused on ease
of use. In July we started beta-testing a
new pension finding service, simplifying
the pension consolidation journey for
our customers by providing us with
some basic information, we will find their
previous pensions free of charge. During
the coming year, we will continue to
trial and develop this service, enabling
customers to combine their pensions into
their AJ Bell pension in just a few quick
and simple steps. We also added new pay
by bank functionality: this feature utilises
open banking to direct customers to their
online bank account before transferring
funds via Faster Payments, arriving in their
account almost instantly and in just a
few clicks.
Our efficient operating model and robust
cost control allow us to simplify and
reduce charges for our customers to
ensure we continue to provide excellent
value for money. We reviewed our trading
model following the higher levels of
dealing activity experienced during the
pandemic, in order to reduce the costs for
customers. As a result, we were pleased to
reduce our FX commission rates on
1 July, whilst also simplifying our dividend
re-investment charge, reducing the cap on
custody charges for funds and removing
charges for in-specie transfers out.
To ensure we remain an attractive
employer and reward our committed
employees, we have strengthened our pay
and benefits package for all employees
effective from 1 October 2022. The
changes focused on protecting our
employees from the current inflationary
environment, supporting their wellbeing
and helping them to strengthen their
long-term finances. There are additional
details of the changes in our Responsible
employer report on page 40, but the
element that was most important to
me was the new share award for all
employees. For those outside of the senior
management team, £2,000 worth of
AJ Bell plc shares will be awarded every
year from FY23. This will help to keep
share ownership and the associated
benefits at the heart of the business for
years to come.
We are committed to being an inclusive
workplace and ensuring the diversity
of our workforce represents the
society we serve. As Helena has noted
in her Chairs statement, we have
implemented a new D&I framework this
year, considering both demographic
and cognitive diversity, to measure and
drive our development in this area.
We recently established our new
charitable framework, the AJ Bell
Futures Foundation, to develop more
deep-rooted, long-term partnerships
in our communities. We will work with
charitable organisations to empower
people to take control of their future
and finances. We have committed to
contribute 0.5% of our PBT each year,
which will be distributed to chosen
partner charities; we are delighted to
have partnered with IntoUniversity and
SmartWorks for FY23.
Our low prices position us well at a
time where customers are increasingly
looking for value.
Dodl is a simplified investment app
which we launched in April and sits
alongside our existing D2C platform
product. Together they provide great
value investment platform options for
retail investors, catering for all levels
of experience and investment needs.
Dodl offers ISAs, LISAs, pensions and
GIAs with an annual charge of just
0.15% and no commission for buying
or selling investments. The simplified
investment range offers customers
30 funds catering for different themes
and risk appetites. It also features 50
popular shares in UK-listed companies
for those who like to invest in their
favourite brands. Since its launch, we
have added a selection of 30 US shares
to its investment universe and launched
transfer functionality, allowing customers
to transfer cash and investments into
Dodls full range of accounts.
In the rising interest rate environment,
our Cash savings hub is increasingly
relevant for our customers, providing
access to a range of competitive notice
and fixed-term savings accounts from
UK authorised banks.
People and culture
Andy instilled a positive culture in
the business from day one. He kept a
keen focus on it throughout his tenure
as CEO, ensuring it remained a real
strength as the business grew. I see it as
one of my key challenges to repeat that
achievement. As a management team,
we will need to approach that challenge
differently as the business continues to
evolve and grow, but staying true to our
Guiding Principles and maintaining high
levels of staff engagement will continue
to be crucial.
It was very pleasing to achieve our
highest ever score, and a place in
the top 25 of the 100 Best UK Large
Companies to work for in 2022,
maintaining our status as a three-star
company, which is the best standard
of workplace engagement, for the fifth
consecutive year.
D2C
Our D2C customer numbers grew
by 39,236 in the year to 280,281
(FY21: 241,045), an increase of 16%.
We delivered net AUA inflows of
£2.5 billion, offset by adverse market
movements of £2.7 billion resulting
in closing AUA of £19.3 billion (FY21:
£19.5 billion). We are pleased by the
continued growth of our full-service
D2C platform through challenging
market conditions, with the strength
of the product underpinned by an
excellent 95.8% customer retention rate
(FY21: 94.8%). In the final quarter, which
is typically quieter, we experienced a
slowdown in new contributions from
customers as disposable incomes were
squeezed across UK households by the
rising cost of living.
Our full-service D2C platform is highly
valued by customers, as evidenced by
the multitude of industry awards it has
won during the year, including being
recognised as a Which? Recommended
Investment Platform provider for the
fourth consecutive year.
We rebranded AJ Bell Youinvest to
AJ Bell in October 2022. We have
continued to develop the AJBell
platform during the year, rolling out
Strategic report
Governance
Financial statements
Other information
12 AJ Bell plc Annual Report and Financial Statements 2022 AJ Bell plc Annual Report and Financial Statements 2022 13