
Anti-bribery and corruption
We are committed to maintaining 
high legal, ethical and moral 
standards. This is evidenced by our 
guiding principles, which define our 
business and inform everything we 
do. We conduct all our business in 
an honest and ethical manner, and 
we have zero-tolerance of bribery 
and other corrupt activities. We are 
committed to acting professionally, 
fairly and with integrity in all 
business dealings and relationships.
AJ Bell maintains a number of 
policies and procedures to help 
guard against bribery and 
corruption. This includes an 
anti-bribery and corruption policy, 
and policies and procedures on 
whistleblowing, fraud and anti-
money laundering, market abuse 
and gifts and hospitality. 
All policy and guidance statements 
are available on our intranet and are 
updated periodically. Staff are also 
required to undertake mandatory 
training, including regular refresher 
training, to raise staff awareness and 
ensure they fully understand what is 
required of them.
Human rights and  
modern slavery
AJ Bell has an important role to play 
in supporting human rights and we 
have policies and governance 
processes in place to mitigate risks. 
We have a zero-tolerance approach 
to slavery and human trafficking of 
any kind, and we are committed to 
acting ethically and with integrity in 
all our business dealings and 
relationships. We implement and 
enforce effective systems and 
controls to ensure modern slavery  
is not taking place. This approach 
applies to our own business, all 
persons working for us or on our 
behalf in any capacity, and to all our 
supply chains. In accordance with the 
Modern Slavery Act 2015 we publish 
our Modern Slavery statement on our 
website, and this sets out the steps 
that we have taken and our ongoing 
commitment to this important topic.
As part of our zero-tolerance 
approach, and to increase awareness 
of modern slavery and human 
trafficking, our Risk and Compliance, 
HR and Procurement staff are 
required to complete mandatory 
training. All other members of staff 
have the opportunity to enrol on the 
training voluntarily.
Total number of  
employees 2023
1
1,373
(FY22: 1,173)
Diversity and inclusion
At AJ Bell, we value diversity and a culture 
that attracts, values and retains people 
from all backgrounds, regardless of age, 
caring responsibilities, disability, ethnicity, 
gender, religion or sexual orientation. We 
strive to promote an inclusive workforce 
where our people feel valued, respected  
as individuals, and empowered to succeed 
in their chosen career path.
Our commitment to diversity and  
inclusion is a continuous process and  
our framework aims to help us better 
understand diversity in the context of  
our business and the wider industry.  
The framework centres around four  
key components, with three overarching 
objectives.
Cognitive diversity
The framework also focuses on cognitive 
diversity, the diversity of thought, with  
the aim to maximise the benefits that a 
cognitively-diverse leadership team brings. 
We believe that diversity of thought can 
increase team performance, bringing 
together different perspectives to improve 
the way that challenges and opportunities 
are addressed.
Our approach to cognitive diversity 
reflects external research which suggests 
two components that underpin the 
potential for and realisation of diversity  
of thought:
•  Group composition: the inherent 
potential of individual group members 
to think differently from each other, 
which may be based on experiences, 
beliefs and the way they prefer to 
address problems.
•  Group culture: the attitudes, practices 
and group dynamics that influence 
whether individual group members  
are open to unreservedly sharing their 
thoughts and whether they actively 
attend to the perspectives of others.
This year, members of our Executive 
Committee and Board performed a 
cognitive diversity assessment which 
showed we have strong cognitive diversity 
in our leadership team, and we hosted a 
number of events during Neurodiversity 
celebration week, an initiative that 
challenges stereotypes and 
misconceptions about neurological 
differences. Understanding neurodiversity 
in more detail and how other people think 
and interpret situations allows our staff 
to understand their colleagues better, 
enabling them to work more effectively 
together. We also provided staff with 
training to raise awareness and 
understanding of cognitive diversity, 
utilising the DiSC assessment model.
Inclusive practices and policies
We are committed to having fair policies 
and practices in place that value a diverse 
workforce and enable it to thrive. 
We are focused on ensuring diversity is 
reflected on our talent programmes, 
succession plans and promotions, and 
where there are any gaps we will take 
proactive steps to address these. We also 
ensure that diversity and inclusion are 
embedded across our existing HR policies, 
including the Diversity and Inclusion Policy 
contained within our Employee Handbook. 
To monitor the effectiveness and 
implementation of these policies, we 
review a range of data including external 
advocacy scores, employee engagement 
scores and feedback from our EVF. 
Inclusive leadership  
and behaviours
We recognise the importance of 
demonstrating inclusive behaviours from 
the top down to strengthen our inclusive 
culture, ensuring that senior management 
are strong advocates of the framework.  
We achieve this by providing training to 
managers to ensure that they understand 
the benefits of having an inclusive culture 
where diversity is valued and enabled, as 
well as setting appropriate objectives for 
all managers, principally focused on 
driving positive behaviours.
Promoting health and 
wellbeing
We place a great deal of importance on 
the health and wellbeing of our staff, 
investing in a wide range of support that 
we continually review.
This year we introduced the health cash 
plan for all employees, providing cash back 
to cover costs such as dental, physiotherapy 
and optical bills. We provide free flu jabs 
for staff and an on-site AJ Bell gym at our 
Manchester office with Personal Trainers 
who run daily group classes for staff.  
Staff in our London and Bristol offices are 
provided with free local gym membership. 
In addition to daily classes, our on-site 
Personal Trainers provide a range of 
services including free private health checks 
and numerous fitness-based initiatives 
throughout the year focused on providing 
nutritional and exercise-based education. 
As the new title partner of the Great Run 
Series we gave staff the opportunity to 
participate in any of the six Great Run 
Series events in Glasgow, Newcastle, 
Manchester, Birmingham, Bristol and 
Portsmouth, as well as the opportunity  
to take part in the AJ Bell World Triathlon 
Series through our ongoing sponsorship of 
the event. It was pleasing to see over 130 
of our staff take part in the Great Run 
events, which bring both physical and 
mental wellbeing benefits. 
We have a number of Wellbeing 
Ambassadors across the business who  
are trained in mental health first aid and 
are available to support colleagues that are 
experiencing mental health issues. This is 
further complemented by our Employee 
Assistance Programme, which gives our 
people access to independent confidential 
advice and support should they need it.
During the year, we launched our AJ Bell 
Family Wellbeing Network, which aims  
to bring our employees together to offer 
support and educate on important topics. 
Topics so far have included working 
parents’ peer advice and support, 
miscarriage, and domestic violence.
Responsible business
The ethnic diversity of our wider workforce 
is representative of the society we operate 
in, and our percentage of employees from 
ethnic minorities is slightly higher than the 
UK average. 
We have focused on improving the 
diversity of our senior management 
population through activities including 
targeted recruitment, talent programmes 
and succession planning. We are pleased 
to report improvements in our ethnic and 
gender diversity at this level with two new 
appointments made in the year.
Our most recent gender pay report, which 
we publish annually, details our approach 
to supporting a diverse and inclusive 
workplace. We are pleased that our mean 
gender pay figure improved this year,  
and our difference in median gender  
pay remains one of the lowest in the 
investment platform sector, reflecting the 
progress we are making in addressing the 
gender profile of our workforce, which,  
in common with most financial service 
companies, has traditionally seen a higher 
proportion of men in senior and higher-
paying roles than women.
We remain confident that men and women 
are paid equally for doing equivalent jobs 
across our business and we are pleased to 
see the continued progress we are making. 
Our recruitment approach also actively 
seeks to address the traditional imbalance 
of men working in tech roles with targeted 
Our framework
Demographic diversity
Our workforce is diverse and 
represents the society it serves.
Cognitive diversity
We recognise, encourage and 
acknowledge diverse views and 
perspectives.
Inclusive practices  
and policies
Inclusive leadership  
and behaviour
Our people policies and practices ensure we are an inclusive employer that 
values and enables diversity.
Demographic diversity
Our framework aims to recognise and 
acknowledge demographic diversity,  
in order to maximise the benefits of a 
demographically diverse workforce.  
We seek to achieve this by focusing on 
both gender and ethnic diversity in our 
senior management team and wider 
workforce, with the target that  
our workforce demographic is 
representative of the society in  
which we operate.
We have set a number of five-year 
desired outcomes and interim 
milestones to measure progress  
against this target. 
campaigns for women, including the use 
of gender decoders in adverts. In support 
of these campaigns we regularly speak at 
industry events such as the Manchester 
Tech Festival and Reframe Women in Tech. 
Through actions such as these we are 
confident that we are building a pipeline  
of future female talent in tech.
These steps, together with other initiatives 
such as ensuring a balance of women  
and ethnically-diverse participants on  
our internal development programmes  
for Team Leaders, Managers and Senior 
Managers, and providing opportunities for 
coaching and mentoring, mean we can be 
confident that we are continuing to build  
a strong diverse talent pipeline for more 
senior roles in the future.
1.  Additional employee data is provided within note 7 which shows the average position during the year.
2.  Other senior management is defined as an employee who has responsibility for planning, direction or 
controlling the activities of the Group, or a strategically significant part of the Group, other than the  
Board of Directors.
3.  Ethnicity data has not been disclosed by 7% of employees.
4.  Gender and ethnicity benchmark data is as per the UK (2021) census. 
Our workforce as at 30 September 2023
Male WhiteFemale All other ethnic groups
Gender Ethnicity
2022: (721) 61% / (452) 39% 2022: (779) 84% / (152) 16%
2022: (6) 67% / (3) 33% 2022: (9) 100% / (0) 0%
2022: 49% / 51% 2022: 86% / 14%
Total employees
3
  Total employees
3
 
2022: (19) 86% / (3) 14% 2022: (20) 91% / (2) 9%
UK benchmark
4
UK benchmark
4
Other senior management
2
  Other senior management
2
 
Board of Directors Board of Directors
(6) 67% (3) 33% (9) 100%
(18) 78% (5) 22% (19) 83% (4) 17%
(845) 62% (528) 38%
(1,036) 80% (251) 20%
49% 51%
81% 19%
Other informationGovernance Financial statementsStrategic report
42 AJ Bell plcAnnual Report and Financial Statements 2023 AJ Bell plcAnnual Report and Financial Statements 2023 43