
Anti-bribery and corruption
We are committed to maintaining
high legal, ethical and moral
standards. This is evidenced by our
guiding principles, which define our
business and inform everything we
do. We conduct all our business in
an honest and ethical manner, and
we have zero-tolerance of bribery
and other corrupt activities. We are
committed to acting professionally,
fairly and with integrity in all
business dealings and relationships.
AJ Bell maintains a number of
policies and procedures to help
guard against bribery and
corruption. This includes an
anti-bribery and corruption policy,
and policies and procedures on
whistleblowing, fraud and anti-
money laundering, market abuse
and gifts and hospitality.
All policy and guidance statements
are available on our intranet and are
updated periodically. Staff are also
required to undertake mandatory
training, including regular refresher
training, to raise staff awareness and
ensure they fully understand what is
required of them.
Human rights and
modern slavery
AJ Bell has an important role to play
in supporting human rights and we
have policies and governance
processes in place to mitigate risks.
We have a zero-tolerance approach
to slavery and human trafficking of
any kind, and we are committed to
acting ethically and with integrity in
all our business dealings and
relationships. We implement and
enforce effective systems and
controls to ensure modern slavery
is not taking place. This approach
applies to our own business, all
persons working for us or on our
behalf in any capacity, and to all our
supply chains. In accordance with the
Modern Slavery Act 2015 we publish
our Modern Slavery statement on our
website, and this sets out the steps
that we have taken and our ongoing
commitment to this important topic.
As part of our zero-tolerance
approach, and to increase awareness
of modern slavery and human
trafficking, our Risk and Compliance,
HR and Procurement staff are
required to complete mandatory
training. All other members of staff
have the opportunity to enrol on the
training voluntarily.
Total number of
employees 2023
1
1,373
(FY22: 1,173)
Diversity and inclusion
At AJ Bell, we value diversity and a culture
that attracts, values and retains people
from all backgrounds, regardless of age,
caring responsibilities, disability, ethnicity,
gender, religion or sexual orientation. We
strive to promote an inclusive workforce
where our people feel valued, respected
as individuals, and empowered to succeed
in their chosen career path.
Our commitment to diversity and
inclusion is a continuous process and
our framework aims to help us better
understand diversity in the context of
our business and the wider industry.
The framework centres around four
key components, with three overarching
objectives.
Cognitive diversity
The framework also focuses on cognitive
diversity, the diversity of thought, with
the aim to maximise the benefits that a
cognitively-diverse leadership team brings.
We believe that diversity of thought can
increase team performance, bringing
together different perspectives to improve
the way that challenges and opportunities
are addressed.
Our approach to cognitive diversity
reflects external research which suggests
two components that underpin the
potential for and realisation of diversity
of thought:
• Group composition: the inherent
potential of individual group members
to think differently from each other,
which may be based on experiences,
beliefs and the way they prefer to
address problems.
• Group culture: the attitudes, practices
and group dynamics that influence
whether individual group members
are open to unreservedly sharing their
thoughts and whether they actively
attend to the perspectives of others.
This year, members of our Executive
Committee and Board performed a
cognitive diversity assessment which
showed we have strong cognitive diversity
in our leadership team, and we hosted a
number of events during Neurodiversity
celebration week, an initiative that
challenges stereotypes and
misconceptions about neurological
differences. Understanding neurodiversity
in more detail and how other people think
and interpret situations allows our staff
to understand their colleagues better,
enabling them to work more effectively
together. We also provided staff with
training to raise awareness and
understanding of cognitive diversity,
utilising the DiSC assessment model.
Inclusive practices and policies
We are committed to having fair policies
and practices in place that value a diverse
workforce and enable it to thrive.
We are focused on ensuring diversity is
reflected on our talent programmes,
succession plans and promotions, and
where there are any gaps we will take
proactive steps to address these. We also
ensure that diversity and inclusion are
embedded across our existing HR policies,
including the Diversity and Inclusion Policy
contained within our Employee Handbook.
To monitor the effectiveness and
implementation of these policies, we
review a range of data including external
advocacy scores, employee engagement
scores and feedback from our EVF.
Inclusive leadership
and behaviours
We recognise the importance of
demonstrating inclusive behaviours from
the top down to strengthen our inclusive
culture, ensuring that senior management
are strong advocates of the framework.
We achieve this by providing training to
managers to ensure that they understand
the benefits of having an inclusive culture
where diversity is valued and enabled, as
well as setting appropriate objectives for
all managers, principally focused on
driving positive behaviours.
Promoting health and
wellbeing
We place a great deal of importance on
the health and wellbeing of our staff,
investing in a wide range of support that
we continually review.
This year we introduced the health cash
plan for all employees, providing cash back
to cover costs such as dental, physiotherapy
and optical bills. We provide free flu jabs
for staff and an on-site AJ Bell gym at our
Manchester office with Personal Trainers
who run daily group classes for staff.
Staff in our London and Bristol offices are
provided with free local gym membership.
In addition to daily classes, our on-site
Personal Trainers provide a range of
services including free private health checks
and numerous fitness-based initiatives
throughout the year focused on providing
nutritional and exercise-based education.
As the new title partner of the Great Run
Series we gave staff the opportunity to
participate in any of the six Great Run
Series events in Glasgow, Newcastle,
Manchester, Birmingham, Bristol and
Portsmouth, as well as the opportunity
to take part in the AJ Bell World Triathlon
Series through our ongoing sponsorship of
the event. It was pleasing to see over 130
of our staff take part in the Great Run
events, which bring both physical and
mental wellbeing benefits.
We have a number of Wellbeing
Ambassadors across the business who
are trained in mental health first aid and
are available to support colleagues that are
experiencing mental health issues. This is
further complemented by our Employee
Assistance Programme, which gives our
people access to independent confidential
advice and support should they need it.
During the year, we launched our AJ Bell
Family Wellbeing Network, which aims
to bring our employees together to offer
support and educate on important topics.
Topics so far have included working
parents’ peer advice and support,
miscarriage, and domestic violence.
Responsible business
The ethnic diversity of our wider workforce
is representative of the society we operate
in, and our percentage of employees from
ethnic minorities is slightly higher than the
UK average.
We have focused on improving the
diversity of our senior management
population through activities including
targeted recruitment, talent programmes
and succession planning. We are pleased
to report improvements in our ethnic and
gender diversity at this level with two new
appointments made in the year.
Our most recent gender pay report, which
we publish annually, details our approach
to supporting a diverse and inclusive
workplace. We are pleased that our mean
gender pay figure improved this year,
and our difference in median gender
pay remains one of the lowest in the
investment platform sector, reflecting the
progress we are making in addressing the
gender profile of our workforce, which,
in common with most financial service
companies, has traditionally seen a higher
proportion of men in senior and higher-
paying roles than women.
We remain confident that men and women
are paid equally for doing equivalent jobs
across our business and we are pleased to
see the continued progress we are making.
Our recruitment approach also actively
seeks to address the traditional imbalance
of men working in tech roles with targeted
Our framework
Demographic diversity
Our workforce is diverse and
represents the society it serves.
Cognitive diversity
We recognise, encourage and
acknowledge diverse views and
perspectives.
Inclusive practices
and policies
Inclusive leadership
and behaviour
Our people policies and practices ensure we are an inclusive employer that
values and enables diversity.
Demographic diversity
Our framework aims to recognise and
acknowledge demographic diversity,
in order to maximise the benefits of a
demographically diverse workforce.
We seek to achieve this by focusing on
both gender and ethnic diversity in our
senior management team and wider
workforce, with the target that
our workforce demographic is
representative of the society in
which we operate.
We have set a number of five-year
desired outcomes and interim
milestones to measure progress
against this target.
campaigns for women, including the use
of gender decoders in adverts. In support
of these campaigns we regularly speak at
industry events such as the Manchester
Tech Festival and Reframe Women in Tech.
Through actions such as these we are
confident that we are building a pipeline
of future female talent in tech.
These steps, together with other initiatives
such as ensuring a balance of women
and ethnically-diverse participants on
our internal development programmes
for Team Leaders, Managers and Senior
Managers, and providing opportunities for
coaching and mentoring, mean we can be
confident that we are continuing to build
a strong diverse talent pipeline for more
senior roles in the future.
1. Additional employee data is provided within note 7 which shows the average position during the year.
2. Other senior management is defined as an employee who has responsibility for planning, direction or
controlling the activities of the Group, or a strategically significant part of the Group, other than the
Board of Directors.
3. Ethnicity data has not been disclosed by 7% of employees.
4. Gender and ethnicity benchmark data is as per the UK (2021) census.
Our workforce as at 30 September 2023
Male WhiteFemale All other ethnic groups
Gender Ethnicity
2022: (721) 61% / (452) 39% 2022: (779) 84% / (152) 16%
2022: (6) 67% / (3) 33% 2022: (9) 100% / (0) 0%
2022: 49% / 51% 2022: 86% / 14%
Total employees
3
Total employees
3
2022: (19) 86% / (3) 14% 2022: (20) 91% / (2) 9%
UK benchmark
4
UK benchmark
4
Other senior management
2
Other senior management
2
Board of Directors Board of Directors
(6) 67% (3) 33% (9) 100%
(18) 78% (5) 22% (19) 83% (4) 17%
(845) 62% (528) 38%
(1,036) 80% (251) 20%
49% 51%
81% 19%
Other informationGovernance Financial statementsStrategic report
42 AJ Bell plcAnnual Report and Financial Statements 2023 AJ Bell plcAnnual Report and Financial Statements 2023 43