qualification and put the skills they have learned
into practice. Programmes such as these were a key
contributor to over 180 internal promotions for our
people during the year. One of those promotees was
Emma, who joined the programme in 2020 and is
now Head of Strategic Planning and Governance.
It’s now been three years and four promotions
later and there’s no doubt I’ve used what I learnt
in the TDP – from building a team of ten from
scratch to now leading a project management
team, I’m constantly finding new ways to use
the different modules and lessons.”
Emma, AJ Bell employee
Excellence with purpose
AJ Bell is here to help – whether it’s over the phone,
email or webchat, our friendly team will always be
straight-talking and transparent.
Our high-quality service, with over 95% of customer
calls in 2023 answered within 20 seconds, is reflected
in our market-leading 4.8-star Trustpilot score.
I have not had a bad experience in around 20
years as a customer. When I phone the help desk,
people are always helpful. That doesn’t happen
with a lot of help desks, or customer services.”
Tony, AJ Bell customer
Other informationGovernanceFinancial statementsStrategic report
24AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202325
Key performance indicators
2020
295,305
2019
232,066
2021
382,754
2022
440,589
2023
491,402
2020
56.5
2019
52.3
2021
72.8
2022
69.2
2023
76.1
2020
23.9
2019
21.9
2021
22.2
2022
22.6
2023
29.8
How we
performed
We use selected key performance
indicators (KPIs) to monitor progress
against our strategy.
These are the primary KPIs which we use to measure
strategic progress. Our KPIs are reviewed annually in
relation to the strategic objectives of the Company
through our business planning process and have
been linked to the relevant strategic drivers.
Number of retail customers
AUA
1
£bn
Revenue per £AUA
1
bps
Link to strategy
High staff
engagement
Excellent
service
Sustainable
growth
Easy-to-use platform
propositions
Why this is important
The number of retail customers is the number that have at least
one funded account with an AJ Bell product at 30 September 2023.
The number of retail customers can be used as a measurement
to determine the success of our propositions, customer service
and marketing.
Why this is important
AUA is the value of assets for which AJ Bell provides either
an administrative, custodial or transactional service.
AUA is a measurement of the growth of the business and is the
primary driver of ad valorem revenue, which is the largest
component of Group revenue.
Why this is important
Revenue per £AUA is the total revenue generated during the year
expressed as a percentage of the average AUA in the year.
Revenue per £AUA provides a simple measurement to facilitate
comparison of our charges with our competitors.
+12%
Movement
2022 to 2023
+10%
Movement
2022 to 2023
+7.2bps
Movement
2022 to 2023
1. Our KPIs include alternative performance measures (APMs), which are indicated with an asterisk. APMs are not defined by International Financial Reporting Standards (IFRS) and
should be considered together with the Group’s IFRS measurements of performance. We believe APMs assist in providing greater insight into the underlying performance of the
Group and enhance comparability of information between reporting periods. For definitions, see page 172.
2020
126.7
2019
104.9
2021
145.8
2022
163.8
2023
218.2
2020
95.5
2019
95.4
2021
95.0
2022
95.5
2023
95.2
2020
48.6
2019
37.7
2021
55.1
2022
58.4
2023
87.7
2020
9.47
2019
7.47
2021
10.67
2022
11.35
2023
16.53
2020
38.4
2019
35.9
2021
37.8
2022
35.6
2023
40.2
2020
3
2019
3
2021
3
2022
3
2023
3
Revenue
£m
Customer retention rate
%
PBT
£m
Diluted EPS
p
PBT margin
%
Best Companies survey score
Why this is important
Our revenue is the total income generated by the Group’s
activities, comprising recurring ad valorem, recurring fixed and
transactional revenue.
Revenue provides a measurement of the financial growth of
the Group.
Why this is important
The customer retention rate is the average number of funded
platform customers during the financial year that remain funded
at 30 September 2023.
Customer retention is a measurement of customer satisfaction.
Why this is important
PBT is the profit generated by the Group before Corporation Tax
is paid.
PBT is a measurement of the financial performance of the Group.
Profits can be used to strengthen the capital base, invest within
the business or be returned to investors.
Why this is important
Diluted EPS represents profit after tax divided by the weighted
average number of shares and unexercised options in issue
during the period.
EPS provides a measurement of profit per share to determine
the value created for shareholders.
Why this is important
PBT margin is calculated as PBT divided by total revenue.
PBT margin is a measurement of the efficiency of the Group’s
business model in converting revenue into profits.
Why this is important
The Best Companies survey provides employers with honest,
in-depth feedback from employees covering a range of matters
such as leadership, wellbeing, pay and more.
The survey score accreditation reflects our level of employee
engagement, with a 3-star accreditation representing the
highest standard of workplace engagement.
+33%
Movement
2022 to 2023
(0.3)ppts
Movement
2022 to 2023
+50%
Movement
2022 to 2023
+46%
Movement
2022 to 2023
+4.6ppts
Movement
2022 to 2023
None
Movement
2022 to 2023
Other informationGovernanceFinancial statementsStrategic report
26AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202327
Understanding what
matters to our stakeholders
We believe effective stakeholder engagement is a key element in
driving a successful, sustainable business, built for the long term.
Key Stakeholders
Our customers and their advisersOur peopleOur shareholdersOther stakeholders
Our customers include retail investors,
financial advisers and wealth management
companies. Our success is dependent on
our ability to understand our customers’
needs and develop appropriate products
to meet those needs.
Our people are at the heart of our success.
Our success is built on delivering a high-
quality service through the skills
and passion of our people who bring
our values to life across the business.
Our shareholders include both institutional
andretail investors, including AJ Bell
customers and employees.
Delivering on our long-term strategic
objectives is dependent on our
shareholders’ support
Other stakeholders represent the local
communities in which we operate, aswell
as the wider environment, oursuppliers
and our regulators. Asasocially
responsible business, we believe we have
a responsibility to our local communities,
wider society and our suppliers.
We operate in a highly regulated
environment and engage with our
regulators constructively.
Material interests
An investment platform for our customers and advisers that:
• is secure, reliable, and easy to use;
• provides a high-quality service at low cost; and
• helps them meet their long-term financial objectives.
A working environment for our people that:
• facilitates their engagement at all levels;
• provides them with development opportunities;
• promotes their physical and mental wellbeing;
• promotes diversity and inclusion;
• rewards them appropriately; and
• encourages flexible working practices.
Our shareholders want to invest in a business that:
• delivers on its investment case; and
• provides long-term sustainable returns.
Our other stakeholders want us to:
• act as a responsible corporate citizen in all respects; and
• conduct our business with integrity.
How we engaged
Customer services and websites
We have ongoing customer and adviser engagement through calls,
meetings, organised events, newsletters, our website and other written
communications.
Our proposition websites provide our customers and their advisers with
a range of tools to assist them to manage their investments.
Surveys
Customer and adviser surveys are conducted on an annual basis with
the results reviewed at Board level. Specific user groups perform
beta-testing to provide further insight and feedback. This engagement
and feedback inform the way in which we can best serve our customers
and their advisers.
AJ Bell Way review
We engaged with our customers, in both D2C and advised markets,
through group discussions and in-depth interviews in order to
understand how customers perceive our culture and what they think
of us as a business.
Surveys, staff communications and feedback
We engage regularly with our staff through our annual staff survey, the
appraisal process, our intranet site, Company presentations, leadership
lunches and our wellbeing programme.
Fiona Clutterbuck is our director responsible for employee engagement.
The Employee Voice Forum meets to discuss a variety of themes raised by
staff, with recent topics including staffretention and hybrid working.
Company share schemes
We continue to encourage employee share ownership through our BAYE
scheme and free share scheme for all employees, to engage our workforce
in the performance of the Company and toalign employee and
shareholder interests.
AJ Bell Way review
We held group discussions with 36 members of staff and hosted an online
survey in which all our people were invited to participate to give their views
on our existing purpose and guiding principles as part of the AJ Bell Way
refresh.
Ongoing investor relations programme
Through our investor relations programme, which includes regular
trading updates, management roadshows, investor and analyst meetings,
attendance at investor conferences, and our AGM which all members of
the Board attend, we ensure that shareholder views are brought into the
boardroom and considered in our decision making.
The CEO and CFO, supported by the Investor Relations Director, met
with analysts and investors throughout the year. We also undertook an
externally-facilitated investor study to provide the Board with detailed
feedback on how the Company is viewed by investors.
During the year we appointed Les Platts as a Representative Director
forAndy Bell, as a signficant shareholder. Through Les we hope to gain
access to Andy’s experience as well as Les’ own in-depth knowledge of
AJ Bell and the financial services sector.
Our Remuneration Committee Chair, Margaret Hassall also consulted
with shareholders on proposed changes to Directors’ remuneration and
Non-Executive Director fees.
Corporate broker updates
Our corporate broker and sell-side analysts also provide us with valuable
feedback and market insight. Our corporate broker delivers updates on
market dynamics and representatives are regularly invited to attend Board
meetings.
Engaging with our suppliers
We maintain and develop our business relationships. Inaddition to our
due diligence processes, we ensure management have regular feedback
sessions with representatives from key suppliers. We ensure our payment
terms are fair and in compliance with payment practices.
Engaging with our regulators
Led by our Compliance Team, we regularly engage with the FCA and
DWP on consultation papers and industry issues. Weactively seek to
lobby via public consultation and with policymakers where we see
unfairness or unnecessary complexity.
Engaging with our communities and wider society
This year, we launched AJ Bell Futures Foundation to develop long-term
partnerships in our local communities. We have committed to the
contribution of 0.5% of our profits to the foundation each year. As part of
this, we havealready seen our staff participating in volunteering activities
with both of our initial partner charities, Smart Works and IntoUniversity.
Outcomes
• Hosted a range of events for advisers including Investival andour ‘on
and off the road’ seminars.
• Excellent customer retention rate of 95.2% and Trustpilot score of
4.8-stars.
• Launched our pension-finding service for new and existing
customers.
• Closed beta launch completed for Touch, our simplified mobile-led
proposition for advisers.
• Refreshed our AJ Bell Way and guiding principles.
• 3-star Best Companies survey accreditation.
• Improvements to our staff pay and benefits package.
• First award of the new all-employee free share scheme granted
inJanuary 2023.
• A record intake of 34 new digital and investment apprentices inthe year.
• Reported our performance quarterly.
• 46% increase in our total ordinary dividend.
• All resolutions passed at the AGM with a majority of more than 97%.
• 30-day payment terms.
• Launch of AJ Bell Futures Foundation.
• £441,000 of charitable donations.
• 542 hours of staff volunteering.
• Donation of over 100 laptops and desktops to local
primary schools and community organisations.
Stakeholder engagement
We proactively engage with and listen to
our stakeholders to understand what is
important to them. By understanding our
stakeholders, we can factor into boardroom
discussions the potential impact of our
decisions on each stakeholder group and
consider their needs and interests.
This table sets out who our key
stakeholders are, the key reasons we
engage with them, the areas they have a
material interest in and a summary of how
we engaged in the year when considering
what is most likely to promote the success
of the Company.
Link to strategy
High staff
engagement
Excellent
service
Sustainable
growth
Easy-to-use platform
propositions
Other informationGovernanceFinancial statementsStrategic report
28AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202329
For the benefit
of our stakeholders
Section 172 of the Companies Act 2006
(s172) requires Directors to act in the way
they consider, in good faith, would be
most likely to promote the success of the
Company for the benefit of its shareholders
as a whole and, in doing so, have regard
(amongst other matters) to:
a. the likely consequences of any decisions
in the long term;
b. the interests of the Company’s employees;
c. the need to foster the Company’s
business relationships with suppliers,
customers and others;
d. the impact of the Company’s operations
on the community and environment;
e. the desirability of the Company
maintaining a reputation for high
standards of business conduct; and
f. the need to act fairly between
shareholders and the Company.
We set out some examples of how the
Board has had regard to the duties under
s172 when considering specific matters,
and how it has considered the interests of
our key stakeholders in those decisions.
Further detail on how the Board operates,
including the matters it discussed and
debated in the year, having regard to its
s172 duties, are contained within the
Corporate Governance report on
pages 80 to 87.
The Board seeks to understand and
carefully consider each of our key
stakeholders’ interests, priorities and views.
The Board recognises that each decision
will have a different impact and relevance
to each key stakeholder, and so having a
good understanding of their priorities is
important.
Section 172 statement
Principal decisions:
Process and key stakeholder considerations:
Our core purpose is to help people invest by facilitating the
conversion of cash into stocks, funds, and other asset types,
whilst also providing a service to the subsequent disinvestment
of those assets and withdrawal of cash as and when required
during the customer lifecycle. However, there are other points
in the customer lifecycle when assets may be held in cash, so
as an ancillary part of our services we facilitate the placement
of customers’ cash with third-party banks. As a result of
pooling the cash that we deposit with banks, we are able to
achieve a significantly higher gross rate of interest than our
customers would be able to earn individually if they held cash
in accounts with similar characteristics, particularly where it
can be accessed or used on call, without notice. We use the
related revenue to pay competitive interest rates to our
customers whilst also keeping our customer-facing charges
low. We also reinvest in our customer propositions for their
long-term benefit. The net interest income generated is
recognised as revenue and is a component of our overall
diversified revenue model.
As in the previous financial year, macroeconomic conditions
had both positive and negative impacts on our business and
our stakeholders during the year, including the further rapid
increases in the Bank of England base rate from 2.25% at the
beginning of the year to 5.25% by 30 September 2023. Whilst
net interest income in the year was partially offset by lower
levels of transactional revenues, overall it contributed to a
significant increase in revenue.
Consequently, the Board and Executive Management Team
had to decide how this increase in revenue would be used to
benefit all stakeholder groups. In making those decisions the
following factors were considered:
Shareholders
We considered the need to balance the short-term impact on
our shareholders of not retaining and distributing the additional
revenue to them against the longer-term benefit to all
stakeholders of re-investing in our propositions, workforce
and brand.
When doing so, we considered:
• The negative impact that the downward cycle of interest
rates to the historic low of 0.10% had on our revenue margin
and therefore shareholder returns and our desire to rebuild
revenue margins back to long-term normal levels.
• The indirect benefit for our shareholders in the longer-term
of using the additional interest rate revenue to reduce other
customer-facing charges and increasing the interest rates
payable on customer cash balances, both of which have a
positive impact on the attractiveness of our products and
our ability to retain existing customers and attract new
customers.
• The longer-term benefit for shareholders of increased
investment in the AJ Bell propositions and brand to better
enable us to continue to benefit from the long-term
structural drivers of growth in the UK investment
platform market.
Use of interest income to benefit our different stakeholders
Customers
We considered the need to treat our customers fairly and, in
anticipation of the new Consumer Duty which took effect on
31 July 2023, the need to ensure our products delivered fair
value to our customers such that they shared in the benefit.
We were also mindful that we communicated information
about interest rates in a way which enabled our customers
to understand the impact of holding cash and that such
information was easy to find.
When doing so, we considered:
• Our aim of keeping the direct charges borne by our
customers for our services lower than they would otherwise
be, and providing our customers with a high level of benefits.
• The level of investment in our technology that is needed to
ensure we continually improve and evolve our propositions
and customer experience whilst ensuring the highest level of
protection of our customers’ assets.
• The impact of the retained interest rate revenue on total cost
to our customers for using our services and the impact on
the overall value of our products.
• The level of the interest rates paid on cash balances by other
investment platforms and those paid by banks in relation to
products with similar characteristics such as ‘easy access /
call accounts’.
• The ability for some of our customers to access higher rates
on fixed term deposits via our Cash savings hub and/or to
gain interest rate exposure inside their existing AJ Bell
products by investing in products such as gilts and money
market funds.
People
We considered the need to continue to invest in our people,
without whom we would not be able to deliver a high-quality
service to our customers. Delivering a fair reward package
that reflected increased cost-of-living pressures was a key
consideration in our pay and benefit award this year. We were
also keen to implement a further award of free shares to
all our eligible people in order to further improve alignment of
their interests with those of our customers and shareholders.
Our community
We considered the automatic benefit that would accrue to our
communities from the related increase in profitability. This
arises because of our commitment to contribute 0.5% of our
profit before tax to the AJ Bell Futures Foundation each year
for distribution to charitable causes. We also registered the
AJ Bell Futures Foundation as a charity to further embed
our commitment to supporting our local communities.
Where stakeholder priorities conflict,
the members of the Board exercise
independent judgement when balancing
those competing interests in order to
determine what it considers to be the most
likely outcome to promote the long-term
sustainable success of the Company.
Although the Board engages directly
with some stakeholders, engagement also
takes place at different levels within the
business. The output from engagement
below Board level is reported back to the
Board and/or Board Committees and helps
to inform both Board and other business-
level decisions.
Further information about how we engage
with our stakeholders and their needs can
be found on pages 28 and 29.
Process and key stakeholder considerations:
The AJ Bell Way is a key management and communications
tool split into four sections:
• Our purpose – ‘To help people invest’ – and what that means.
• Our guiding principles, which drive our purpose-led culture
and values.
• Our key stakeholders and how we create value for them.
• The business model and strategy we employ to deliver value
to our stakeholders.
As it was 10 years since its introduction, we undertook a review
this year to identify whether our purpose and guiding principles
remained relevant to the business. It also provided an opportunity
to reinforce to staff who our key stakeholders are, and how
everyone needs to play their role in delivering value to them.
With the support of an independent third-party consultancy,
we engaged with key stakeholder groups, principally our
people, our customers and financial advisers.
The outcome of the process reaffirmed how important and
deep-rooted our purpose and guiding principles are. Some
refinements were suggested to better represent the business
as it is today and align our ambitions for the future.
People
We engaged with our people through four discussion groups
with 36 members of staff, online surveys which responded to
targeted questions based on qualitative insights, and interviews
with all members of our ExCo.
AJ Bell Way review
The key aims of the review were to:
• Identify the extent to which our people were aware of,
and familiar with, our purpose and guiding principles.
• Identify whether the guiding principles resonated with
our people and positively influenced their behaviour.
• To determine if our guiding principles were still fit for
purpose and, if not, identify how best to improve them.
Customers and Advisers
The engagement with our customers and advisers involved
three group discussions with 20 customers (who were
representative of our customer base) and in-depth interviews
with representatives of five adviser firms that use our platform.
The key aim of the review was to understand how our
customers and advisers perceived our brand and what
they thought of how we operate as a business.
Shareholders
Embedding the AJ Bell Way helps us to ensure that we run our
business and make decisions that are aligned to the interests of
all of our stakeholder groups, which is key to driving longer
term sustainable value.
Further information about the review of the AJ Bell Way can be
found on page 28.
Other informationGovernanceFinancial statementsStrategic report
30AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202331
Responsible business
Growing our
business responsibly
We are driven by our purpose – to
help people invest – and our product
propositions help to address the growing
societal need for individuals to take
personal responsibility for their financial
future by enabling people to take control
of their own investments, be that directly
or with the help of a financial adviser.
We seek to understand the social and
environmental factors which impact our
business the most and to respond in a way
that creates long-term sustainable value
for all our stakeholders. During the year,
we undertook an externally-facilitated
investor perception study in which we
obtained feedback from our shareholders
on the ESG factors which are most
important for our business. We used
the results of this to inform our financial
materiality assessment as detailed on
page 34. The assessment shows that
having responsible propositions, being a
responsible employer and having effective
governance are the most material areas
of ESG for AJ Bell.
As well as focusing on our material topics,
we also consider the impact we can have
on achieving a more sustainable future
for society. To support this ambition, we
have aligned our responsible business
strategy to the United Nations Sustainable
Development Goals. Businesses play a
key role in the global achievement of the
goals and we have identified the targets
towards which we believe we can have
the greatest impact.
During the year we have continued to
ensure that ESG is embedded in our
business strategy with a focus on our four
responsible business pillars: responsible
propositions, responsible employer,
supporting our local communities and
environmental awareness. We have
delivered great results across our pillars
this year, with key highlights including:
• Launching the AJ Bell Futures
Foundation, our new charitable
framework focused on supporting
people who have faced significant life
challenges to give them opportunities
to improve their life chances and find
a path to financial security.
• Achieving a 3-star Best Companies
score, the highest standard of workplace
engagement, for a sixth consecutive year.
• Supporting our people through the
rising cost of living by enhancing
our pay and benefits package.
• Developing an operational net zero
roadmap to understand the key steps
which would be required for our
business to achieve net zero.
We are pleased by the progress we
continue to make in these areas but
acknowledge the need for continuous
development and have set several
ESG-related objectives for the year
ahead in our business planning process.
We are committed to growing our business
responsibly. Being principled and acting with
integrity are at the heart of the AJ Bell Way,
creating a culture with responsible decision
making at its core. This was evidenced by the
achievement of our AA MSCI ESG rating for
the third successive year.”
Peter Birch
Chief Financial Officer
Board of AJ Bell plc
The Board is the decision-making body relating to ESG matters, taking ultimate responsibility and providing oversight
of management actions. The Board receives a bi-annual update on our responsible business strategy.
How we govern our responsible business strategy
ESG working group
Our cross-functional ESG working group is responsible for the co-ordination of day-to-day activities, ensuring we deliver on our
objectives, and for the consolidation of our responsible business approach. ESG-related information is reviewed by the working
group before being presented to the Board, its sub-committees or the NED ESG Forum.
Executive responsibility
The CFO has the delegated authority from the Board to manage our responsible business strategy and is accountable
for its delivery. Executive Committee members are allocated specific ESG-related objectives in their business areas,
aligned to our strategy.
Our approach to responsible business
1. The use by AJ Bell plc of any MSCI ESG research LLC or its affiliates (“MSCI”) data, and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute
a sponsorship, endorsement, recommendation, or promotion of AJ Bell plc by MSCI. MSCI services and data are the property of MSCI or its information providers, and are
provided ‘as-is’ and without warranty. MSCI names and logos are trademarks or service marks of MSCI.
We behave in a responsible manner
with a focus on our propositions, our
people, our communities and the
environment. We believe this is
important for the long-term
sustainability of our business.
The Board is responsible for the
conduct of AJ Bell’s business and the
development of its strategy, as well as
promoting the long-term sustainable
success of the business. This includes
both how we embed our approach to
behaving responsibly across the
business and promote a healthy
corporate culture. The Board provides
oversight and has elected Peter Birch,
Chief Financial Officer, as the Executive
Director responsible for our approach
to responsible business.
Individual objectives have been assigned
to Executive Committee members and
a cross-functional ESG working group
exists for the co-ordination of day-to-day
activities. This structure allows us to fully
embed ESG across our existing business
strategy. Our NED ESG forum enables the
Board to provide more focused input into
specific areas.
In 2023, the Board received bi-annual
ESG updates. Details of the oversight
provided by the Board sub-committees
is disclosed in the Governance section
of this Annual Report.
We administer over £70 billion
of assets for our customers’
financial futures.
In the year our customers
withdrew over £960 million of
pension funds for their retirement
and just under 1,500 customers
used their Lifetime ISAs towards
purchasing a first home.
Audit
Committee
The Committee is
responsible for reviewing
ESG-related financial
information and
disclosures.
Risk & Compliance
Committee
The Committee is
responsible for ensuring
ESG-related risks are
effectively embedded in
risk management
frameworks and
risk reporting.
Remuneration
Committee
The Committee oversees
that remuneration policy
and practices are designed
to support our strategy
and promote long-term
sustainable success.
ESG
Forum
The NED forum performs
reviews and deep dives into
specific ESG topics and
reviews ESG objectives for
management. The forum
provides recommendations
to the Board.
See footnote 1.
In this section
Responsible
propositions
p
36
Responsible
employer
p
39
Supporting our
local communities
p
44
Environmental
awareness
p
46
Other informationGovernanceFinancial statementsStrategic report
32AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202333
Materiality approach to ESG
In order to remain successful in the long
term, an understanding of our most
material ESG topics is essential to inform
company strategy, targets and reporting.
In our initial assessment, we have taken a
financial materiality approach, considering
the factors which may generate risks or
opportunities that have a significant
influence on future cash flows. In doing
so we considered the International
Sustainability Standards Board’s (ISSB) IFRS
Sustainability Disclosure Standards, which
the UK Government has confirmed its
intention to adopt.
We identified 13 ESG factors of material
importance to our business, with reference
to SASB, our MSCI ESG rating factors and
investor feedback. We then assessed each
area by impact on the Group’s cash flow.
To help inform our assessment, as part of
an investor-perception study we sought
feedback from our investors on which
ESG factors they consider most important.
Our results are presented in the chart on
this page.
This assessment highlights that having
responsible propositions, being a
responsible employer, and having effective
governance are our most material areas of
ESG. In relation to environmental factors,
the nature of our business model means
that our impact is relatively low, but it is
important for us to ensure that customers
have accurate and complete information
to use in making investment decisions.
We will review our materiality assessment
each year, adjusting our approach as
standards and best practice evolve, and
to ensure we are regularly reporting on
the most relevant ESG issues.
Our contribution to the United Nations Sustainable Development Goals (UN SDGs)
In addition to the financial materiality
assessment, we have also considered
how our business can impact wider
society. There are 17 UN SDGs that form
a shared global agenda to achieve a
better and more sustainable future for
all. We support the UN SDGs and this
year undertook a review to establish the
goals on which our responsible business
strategy has the greatest impact.
This review included a workshop held
with senior management from across
the business to better understand each
of the goals and their targets, and
discuss where we believe we can
have the most significant impact.
This identified five key targets which
we have mapped to our responsible
business strategy.
Responsible business
Responsible business areaMaterial issuesUN SDG targets
Responsible propositions
Who it impacts
Customers and their advisers, wider society,
shareholders.
Why it is important
Our aim is to make investing easier and empower
people to invest for their financial future.
In fulfilling our role in society it is pivotal that we
offer propositions which enable more people
to invest.
• Transparent
customer
information
• Responsible
investment
• Data privacy and
security
• Systemic risk
management
• Social advocacy
4.4
5.5
13.2
Responsible employer
Who it impacts
Employees, shareholders.
Why it is important
Our success is built on delivering a high-quality
service through the skills and passion of our
people, who bring our values to life across
the business.
• Employee
engagement,
health and
wellbeing
• Talent
development
• Diversity and
inclusion
3.8
4.410.2
5.5
Supporting our local communities
Who it impacts
Local communities, shareholders.
Why it is important
We have a strong social conscience and are
committed to making a positive contribution
to the communities in which we operate.
• Local
communities
• Social advocacy
3.8
4.410.2
5.5
Environmental awareness
Who it impacts
Customers and their advisers, wider society,
shareholders.
Why it is important
We recognise the importance of societal action
to reduce global emissions and are committed to
playing our part.
• Operational
emissions
• Financed
emissions
13.2
Key to UN’s Sustainable Development Goals (SDGs) targets
3.8: Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective,
quality and affordable essential medicines and vaccines for all.
4.4: By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills,
for employment, decent jobs and entrepreneurship.
5.5: Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and
public life.
10.2: By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion
or economic or other status.
13.2: Integrate climate change measures into national policies, strategies and planning.
Impact on business
Material topicLowMediumHigh
Data privacy and security
Employee engagement, health & wellbeing
Talent development
Systemic risk management
Corporate governance
Transparent customer information
Corporate behaviour
Diversity and inclusion
Responsible investment
Social advocacy
Operational emissions
Local communities
Financed emissions
SocialGovernanceEnvironment
Definitions
Data privacy and security: Addressing the management of risks related to the collection, retention,
and use of sensitive, confidential user data and the resilience of IT infrastructure to cyber-attacks.
Employee engagement, health & wellbeing: Ensuring our employees are paid fairly, engaged at all
levels and the provision of a healthy and safe working environment including support of their physical
and emotional wellbeing.
Talent development: Ensuring the Group has the ability to attract new people as well as retain and
develop a highly skilled workforce.
Systemic risk management: Managing the risks arising from large-scale weakening or collapse of
operational systems upon which the business depends.
Corporate governance: Having an effective system of rules, practices and processes by which a
company is directed and controlled.
Transparent customer information: Providing adequate and clear information about our products and
services to support our customers in navigating their investment decisions.
Corporate behaviour: Overseeing and managing business ethics issues such as fraud, corruption,
executive misconduct and negligence.
Diversity and inclusion: Ensuring our culture, hiring and promotion practices embrace the building of
a diverse and inclusive workforce throughout the organisation that reflects the local communities in
which we operate and our customer base.
Responsible investment: Integrating environmental, social and governance considerations into the
management of our investment products and the investments we offer on our platform, and the
provision of data and content to support customers in making responsible investment decisions.
Social advocacy: Includes lobbying efforts with public policy makers and investment in initiatives to
advance societal issues, such as reducing the gender investment gap.
Operational emissions: Minimising our operational carbon footprint. This includes both direct
emissions and indirect emissions in our value chain.
Local communities: Supporting the economic development of our community and preserving the
local environments in which we operate.
Financed emissions: Minimising the carbon footprint associated with our AJ Bell Investments funds
and MPSs.
Other informationGovernanceFinancial statementsStrategic report
34AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202335
Responsible business
Responsible
propositions
We report our approach to offering responsible
propositions in three strands: accessibility, product
offering, and customer security.
Accessible solutions
We believe in making investing accessible. Our low-cost,
easy-to-use propositions cater for a broad range of
investors. We produce content to educate more people
about investing.
Product offering
Our high-quality propositions offer products with a
long-term focus. We provide solutions to facilitate
sustainable investing and are responsible stewards of
the investments we manage on our customers’ behalf.
Customer security
We protect our customers’ data through robust
information security control. We campaign on behalf
of our customers where we see unfairness and
overcomplex regulations.
Trustpilot score
4.8-star
(FY22: 4.6-star)
Strategy
We offer products and services
aligned to our core purpose – to
help people invest. We do this in
a way that helps our customers
to achieve their financial goals,
whether self-directed or with the
support of an adviser. We also
provide options for customers to
invest responsibly on our platform
and are responsible stewards of the
investments we manage on our
customers’ behalf.
2023 highlights
• Implemented the FCA’s new
Consumer Duty requirements.
• Strong engagement in our Money
Matters by AJ Bell initiative.
Our focus on helping people to invest guides our product
philosophy; ensuring we offer accessible investing
solutions designed to help our customers to achieve
their long-term financial goals.
Accessible solutions
Making investment easier
At AJ Bell, we believe in making investing
accessible, whether investing directly or
with the help of a financial adviser. Our aim
is to help our customers to achieve their
financial goals and promote a better
understanding and awareness of
investment choices that ultimately deliver
good outcomes for our customers.
The FCA’s new Consumer Duty
requirements came into force at the end of
July, aimed at setting higher expectations
for the standards of consumer protection
across financial services. Our ingrained
focus on delivering good outcomes for
our customers meant that we were
well prepared for the implementation,
identifying no significant changes to
our business model or processes.
We provide educational investment
content to our customers and their
advisers through our weekly Shares
magazine, podcasts, online resources
and adviser events, providing market
information and expert analysis to
support our customers in navigating their
investment decisions. Our new ‘learn to
invest’ section of our D2C site provides
customers with a wide range of resources
from investing essentials to in-depth guides.
Our range of full-service and simplified
platform propositions ensure we are
well placed to support a wide range of
investors with different levels of wealth
and investment experience. Our simplified
proposition, Dodl, broadens our reach to
a new generation of investors across the
D2C segment. Dodl is a commission-free
service, aimed at younger, less-
experienced investors, offering
a simplified investment range and is
amongst the best-value investment
platforms in the market. Touch, due to
launch in 2024, is a mobile-focused
platform service that will broaden our
offering to financial advisers and help
them serve a wider base of clients.
Sustainability ratings
Customers can view and filter
by Morningstar’s Sustainability
Rating when researching funds,
ETFs and investment trusts on
our platform. This rating enables
investors to evaluate funds based
on the sustainability profile of
their underlying holdings.
AJ Bell Responsible
Growth fund
We offer a well-diversified fund
favouring companies with strong
ESG credentials. The fund
provides a low-cost, easy-to-
understand responsible investing
option for both our advised and
D2C customers.
Responsible Managed
Portfolio Service
This provides financial advisers
with a highly competitive ESG
solution for their clients. We
offer six responsible portfolios,
offering varying degrees of risk
for clients who want to achieve
long-term capital growth
through ethical investing.
Responsible investing guide
Customers can access a free
guide to responsible investing via
the ‘learn to invest’ section of our
website, providing an overview
of responsible investment
strategies.
Favourite funds filter
Customers can filter our
‘Favourite funds’ list to view only
funds which have a focus on
responsible investment or
sustainability.
Product offering
Our platform product philosophy
We provide mainstream products that we
believe will help our customers manage
their investments for the long term.
Our core products are SIPPs, ISAs and
Dealing Accounts. SIPPs and ISAs enable
customers to invest for the long term in a
government-approved, tax-advantageous
way and we also offer variations of these
products, such as the Lifetime ISA and
Our research shows that, on average,
women in the UK have less than half
the level of savings and investments
than men do, equating to an estimated
£1.65 trillion gender investment gap.
We are seeking to help change this
through Money Matters by AJ Bell,
which aims to empower women
with the confidence to start their
investing journey.
The initiative publishes a regular podcast
and articles with content focused on
encouraging women to engage with
investing. Our latest ‘Financial Wobbly
Bits’ report provides a unique insight
into the financial pitfalls that
disproportionately affect women.
In addition, we hosted multiple
free-to-attend in-person and
virtual events including a
programme of events aimed
at females within AJ Bell.
It has been pleasing to see the
increasing engagement in the year,
with over 45,000 podcast downloads,
up 29% on FY22, and a 355% increase
in social media following.
Further information on all our articles,
podcasts, reports and events can be found at
ajbellmoneymatters.co.uk
junior products, ensuring that we cater for
a wide range of customer requirements.
We offer an open-architecture platform
with investment solutions from market-
leading providers and our own AJ Bell
Funds and MPS, which cater for a wide
range of risk appetites. Through our
products, customers can buy, sell and hold
a broad range of investments including
shares, collective investments and other
instruments traded on the major stock
exchanges around the world.
Facilitating responsible
investment
We help to enable our customers
undertake responsible investing
through our investment options, data
and content.
As an execution-only investment
platform, we provide customers with
access to a diverse range of investment
options that allows them to diversify
and respond to ESG-related risks, as
they deem appropriate, whilst providing
them with information to help
customers assess the ESG factors of
investments.
Other informationGovernanceFinancial statementsStrategic report
36AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202337
Our guiding principles
Responsible business
Integration of ESG into our
investment management
We integrate stewardship considerations
throughout our investment management
processes in various ways, both in our
dedicated set of responsible portfolios,
which are managed with an ESG mandate,
and in our standard range of portfolios.
The investment policy statements for all
our discretionary mandates contain a
dedicated section detailing how, and the
extent to which, stewardship and ESG
considerations should be factored into
our investment management activities.
This allows us to deliver for our customers
by acting as responsible stewards of
the investments that we manage on
their behalf.
For our responsible range of managed
portfolios, we operate within a consistent
framework to ensure that ESG credentials
are embedded. Where possible, we
invest in ETFs that track an MSCI Socially
Responsible Index (SRI), which gives a wide
range of norms and values-based screens
and exclusions. This ensures that we target
our investment in companies with higher
ESG rankings, whilst seeking to minimise
ESG controversy. A series of exclusions
removes companies from certain
industries, such as tobacco, controversial
weapons, and adult entertainment. Then,
a ‘best-in-class’ ranking system means
that, for the remaining companies, ESG
credentials are factored into relative index
weights, alongside market capitalisation.
This multi-layered approach ensures
that customers can feel confident that
ESG principles are consistently being
considered within the investment process.
In our standard range of portfolios, we will
prioritise more responsible funds where it
is the better choice, based on our usual
selection criteria, relative to standard
options in the market. Before inclusion in
any of our portfolios, a key component of
investment analysis is the robustness and
sustainability of the management team
and the strength of their governance
process. It is our policy to only invest
in products offered by managers who
comply with the principles outlined in the
UK Stewardship Code, or who can provide
a robust explanation as to why they do
not comply.
It is important that consumers can trust
sustainable investment products and we
welcome regulation aimed at clamping
down on unsubstantiated sustainability-
related claims. We regularly review our
product literature to ensure it meets the
test of being fair, clear and not misleading
and we are reviewing the FCA’s Sustainability
Disclosure Requirements and investment
labels package of measures to ensure we
meet the new requirements.
Customer security
Information security
We hold significant amounts of data
relating to our customers, products, and
business. We recognise that protecting this
information is critical to the success of our
business and the safeguarding of our
customers. We adopt the principle of
‘defence in-depth’ to provide multiple
layers of protection for critical information
and systems. This ensures that there are
multiple controls and processes ensuring
protection is both robust and resilient.
Our security processes are aligned with
industry best practice including ISO 27001
and the US National Institute of Standards
and Technology Cyber Security
Framework.
Information and cyber security threats
are continually evolving. To enable our
security teams to stay up to date, we
leverage external threat intelligence to
understand who might be targeting
the Company and our customers. This
capability assesses the techniques and
tactics used by attackers and helps ensure
our controls are appropriate. We combine
this capability with regular collaboration
and sharing with industry groups and
regulators to understand the threats across
the sector. To ensure our security
teams’ skills remain current with attacker
techniques, we invest in regular training
and development for staff, working
towards industry-recognised
qualifications.
We recognise that technology-enabled
crime can happen at any time of day and
as such operate 24/7 monitoring, provided
by a Security Operations Centre. This
capability monitors our systems and
controls for any anomalies or alerts and
ensures they are immediately investigated
by security experts. Our products and
platforms have security ‘baked in’ by
virtue of a Secure Software Development
Lifecycle. This ensures that security is
considered as part of every stage of
technology deployment, from design and
procurement through to implementation
and maintenance. Our systems are
regularly tested by accredited third-party
Ethical Hackers who undertake
penetration testing exercises to ensure
our systems are resistant to attack.
This, combined with a process of
continuous review and testing, ensures
that our controls are always improving
to enhance the security of our critical
systems and data.
We recognise that our staff are our most
valuable asset when it comes to protecting
critical information and systems. All staff
undergo security training, and we provide
regular advice and guidance to staff via all
staff updates and intranet blogs.
Regular phishing testing is conducted to
ensure our staff not only know how to
identify an attack, but also respond in a
timely and effective manner. A positive
security culture is encouraged from the
top of the organisation, starting with the
Board, to every member of staff. We
encourage open and active dialogue with
security from all areas of the business to
ensure our controls remain effective and
enhance the safety of our customers
and data.
Campaigning on behalf of
retail investors
We actively seek to lobby the Government
and regulators via public consultation
and with policymakers where we see
unfairness or unnecessary complexity.
Our focus is always on campaigning for
simplicity and good customer outcomes.
During the year we have consulted with
the regulator on a number of matters
including ISA simplification and the
boundary between advice and guidance;
further information has been included
in our CEO’s review on page 14.
Tax transparency
We are committed to conducting
our tax operations in a clear and
transparent manner, both in paying
and collecting taxes.
We aim to comply with all tax
legislation, including reporting,
filing and payment obligations.
Best Companies score
3-star
(FY22: 3-star)
Percentage of staff female
38%
(FY22: 39%)
Percentage of staff
ethnic minorities
20%
(FY22: 16%)
Staff with AJ Bell
share interests
75%
(FY22: 52%)
Strategy
We will develop and support our
people to help them achieve their
potential. We will strive to ensure our
staff are actively engaged. Our
strong employer brand and culture
will enable us to attract and retain
a diverse and talented workforce.
2023 highlights
• Maintained our 3-star
accreditation in the Best
Companies survey.
• Improved the diversity of
our senior management.
Responsible
employer
We focus on creating a highly collaborative
culture where people feel motivated,
valued and supported.
Our guiding principles, alongside our
simple purpose, are a key tool in fostering
the right culture in the business, driving
responsible behaviour and ensuring that
staff are fully engaged with our strategy
and goals. As part of the AJ Bell Way, the
existing guiding principles had been
around for over 10 years, so during the
year we undertook a process to revisit
them, ensuring they continue to reflect
who we are as a business and are aligned
to our ambitions.
As part of this process we held several
workshops, engaging our staff, as well as
some of our customers and advisers,
with feedback from these sessions used
to inform an all-staff survey. The results
showed that we have a positive, deep-
rooted culture, but some of the language
used in our existing principles could
be refreshed to ensure they remain
meaningful to our people. We have
therefore updated our principles, as
set out opposite.
These refreshed guiding principles have
been communicated and embedded
across the business to enable our people
to apply them in their roles each day.
Our people are at the heart of our continued growth and
success. We take pride in their career development, and we
support and empower them to drive the business forward.
Principled
We act with integrity
Straightforward
We simplify the complex
Knowledgeable
We know our stuff
Personal
We put people first
Ambitious
We set high standards
Other informationGovernanceFinancial statementsStrategic report
38AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202339
Case study:
Apprenticeships
Responsible business
Employee engagement
Our staff engagement framework focuses
on the eight measures used within the Best
Companies survey. Best Companies is an
independent workplace engagement
specialist that works with organisations
to measure, improve and recognise
workplace engagement and compile
the ‘Best Companies to work for’ list.
We were delighted to make it into the top
20 of the 100 Best Companies list and
maintain our position in the top five
financial services companies in the UK,
keeping our status as a 3-star company,
the highest star accreditation Best
Companies award, for the sixth
consecutive year. This achievement is
testament to our ongoing commitment
to invest in our people and to the positive
culture we have built.
Our engagement results in relation
to both staff wellbeing and support from
managers remain high and are above the
average score relative to other companies
that received the highest 3-star rating. This
reflects our continued focus on supporting
employee wellbeing and highlights the
strength of our managers.
We recognise the importance of a highly
engaged workforce and look to continually
evolve our approach.
Our pay and benefits package
We conducted a full review of our pay and
benefits offer last year, which resulted in
several enhancements to our package for
employees, effective from the beginning
of FY23. The changes included an average
pay increase of over 7%, a new annual free
share award for all employees with awards
worth up to £2,000, increases to our
matched employer pension contribution
levels, as well as a number of wellbeing
initiatives including increased holiday
entitlements, enhanced paternity pay
and a new health cash plan.
Employee share ownership is embedded
in our culture and ensures our workforce
continues to share in the long-term
success of the company. 75% of our
people owned shares or share options in
AJ Bell as at 30 September 2023 (52% as at
30 September 2022) following the
introduction of our new permanent
free share scheme for all employees,
the first award of which was issued in
January 2023.
In the current environment of continuing
cost-of-living pressures, we have made
further enhancements to our pay and
benefits package for FY24, including an
average increase in pay of over 5% and
a further uplift in pension contributions.
Employee Voice Forum
Meaningful staff engagement is key to
realising our strategic objectives. Our
Employee Voice Forum (EVF) was created
in 2019 to support engagement between
staff and the Board as we grow the
business. Made up of staff representatives
from across the business it is responsible
for gathering ideas and suggestions from
staff on a range of topics to ensure their
voice is heard and considered within the
Board’s decision-making process.
Talent management
The quality of our people and building
a robust and diverse talent pipeline for
the future is essential to delivering our
long-term growth strategy. Our aim,
therefore, is to attract and retain talent
across the business and provide them with
opportunities for personal growth that will
help us to deliver our goals and them to
fulfil their potential.
We encourage our staff to invest in their
personal growth, career, and future with
AJ Bell, taking ownership of their own
personal and professional development.
Our in-house Learning & Development
Team provides extensive training and
support to enable our staff to enhance
and broaden their skills.
Talent programmes
We have two well-established Talent
Development Programmes which look to
develop staff identified as being potential
future team leaders and managers at
AJ Bell. It enables those successfully
completing the programme to obtain
an approved management qualification
and the opportunity to put the skills they
have learned into practice to help further
their career.
Our apprenticeship employer provider
status enables us to offer these
programmes, delivering a bespoke,
high-quality programme in-house by our
qualified Learning & Development Team.
This status is recognised by the Chartered
Management Institute, Education Skills
Fund Agency and Ofsted. We were
delighted this year to receive an
‘Outstanding’ Ofsted grading for these
Talent Development Programmes.
We also run a Senior Management Talent
Development Pathway which is specifically
tailored to develop those high performing
employees who wish to progress to Head
of Department, Director and executive-
level roles across the business.
To add structure and clarity to those
looking to progress, we have also worked
with managers and heads of department
to create Career Pathways in various teams
and business areas. The pathways are a
framework setting out the typical career
pathway in each team, depending
on whether people want to take a
management route or a technical
specialist route.
Our commitment to developing and
supporting our people to achieve their
potential is evidenced by over 180 of our
people being promoted internally during
the year.
We continue to strengthen our
Investment Operations Specialist and
Digital Apprenticeship programmes,
for which we were awarded the ‘Large
Employer of the Year’ at the North West
Apprenticeship Awards.
This year we launched the new AJ Bell
Academy, an initiative which aims to
create a greater sense of community
for our apprentices and showcase
what we have to offer as an employer.
We recently welcomed the 100th
apprentice to join our scheme since
it began in 2017 as part of this year’s
intake of 34 new apprentices – the
largest intake to date.
With our Investment Operations
Specialist apprenticeship programme,
learners gain a wide understanding of
the business by rotating around teams
in our Operations and Customer
Services departments over the course
of their programme. They also study for
the Chartered Institute of Securities &
Investments’ Investment Operations
Certificate.
Our Digital Apprenticeship Programme
is a learning pathway in our Technology
Services Department. Over the course
of their four-year programme they also
study at Manchester Metropolitan
University for a Digital Technology
Solutions BSc with Honours. We were
pleased to congratulate our first cohort
of digital apprentices who graduated
this year and look forward to
continually supporting them as they
embark on their next steps in their
careers with us.
During the year our new Chair, Fiona
Clutterbuck, replaced Helena Morrissey
as our director responsible for employee
engagement, supported by our other
Non-Executive Directors. The forum has
discussed a variety of themes raised
by staff, including our Employee Value
Proposition, staff retention, hybrid working
and executive remuneration. Our hybrid
working policy provides our staff with a
blend of working at home and working
in the office, in a way that balances the
needs of the business, their teams and
themselves, as well as ensuring we retain
our unique AJ Bell culture.
Staff events
Social activities form an important part of
our culture and we offer our people a wide
range of events, including our monthly
socials, summer party, and Christmas
party; which was attended by over 700
of our people.
Our leadership lunches have continued
to be popular, providing an opportunity
to learn more about our senior
management team and their areas of
the business. In addition to this, we have
published a number of interviews in
conversation with members of our
Executive Committee on our intranet
throughout the year, enabling staff to gain
a greater insight into their focus areas and
business performance.
Internships
Our six-week investments internship is a
great way for candidates to boost their
career prospects. This year we welcomed
12 interns to the business who were
tasked with two projects: to improve the
automation, efficiency and transparency of
our investments factsheets, and automate
the process of answering due diligence
questionnaires using an internal large
language model.
Working as a team, the interns produced
great results which were presented to the
Investments Team within AJ Bell, with the
intention for these processes to now be
developed for use in our business-as-usual
activities.
Overall engagement
response rate
87%
(FY22: 86%)
AJ Bell employee wellbeing
5.89
5.59
(AJ Bell FY22: 5.95)
07
3-star companies
AJ Bell
2023
3-star accreditation
for six consecutive
years
Other informationGovernanceFinancial statementsStrategic report
40AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 202341
Anti-bribery and corruption
We are committed to maintaining
high legal, ethical and moral
standards. This is evidenced by our
guiding principles, which define our
business and inform everything we
do. We conduct all our business in
an honest and ethical manner, and
we have zero-tolerance of bribery
and other corrupt activities. We are
committed to acting professionally,
fairly and with integrity in all
business dealings and relationships.
AJ Bell maintains a number of
policies and procedures to help
guard against bribery and
corruption. This includes an
anti-bribery and corruption policy,
and policies and procedures on
whistleblowing, fraud and anti-
money laundering, market abuse
and gifts and hospitality.
All policy and guidance statements
are available on our intranet and are
updated periodically. Staff are also
required to undertake mandatory
training, including regular refresher
training, to raise staff awareness and
ensure they fully understand what is
required of them.
Human rights and
modern slavery
AJ Bell has an important role to play
in supporting human rights and we
have policies and governance
processes in place to mitigate risks.
We have a zero-tolerance approach
to slavery and human trafficking of
any kind, and we are committed to
acting ethically and with integrity in
all our business dealings and
relationships. We implement and
enforce effective systems and
controls to ensure modern slavery
is not taking place. This approach
applies to our own business, all
persons working for us or on our
behalf in any capacity, and to all our
supply chains. In accordance with the
Modern Slavery Act 2015 we publish
our Modern Slavery statement on our
website, and this sets out the steps
that we have taken and our ongoing
commitment to this important topic.
As part of our zero-tolerance
approach, and to increase awareness
of modern slavery and human
trafficking, our Risk and Compliance,
HR and Procurement staff are
required to complete mandatory
training. All other members of staff
have the opportunity to enrol on the
training voluntarily.
Total number of
employees 2023
1
1,373
(FY22: 1,173)
Diversity and inclusion
At AJ Bell, we value diversity and a culture
that attracts, values and retains people
from all backgrounds, regardless of age,
caring responsibilities, disability, ethnicity,
gender, religion or sexual orientation. We
strive to promote an inclusive workforce
where our people feel valued, respected
as individuals, and empowered to succeed
in their chosen career path.
Our commitment to diversity and
inclusion is a continuous process and
our framework aims to help us better
understand diversity in the context of
our business and the wider industry.
The framework centres around four
key components, with three overarching
objectives.
Cognitive diversity
The framework also focuses on cognitive
diversity, the diversity of thought, with
the aim to maximise the benefits that a
cognitively-diverse leadership team brings.
We believe that diversity of thought can
increase team performance, bringing
together different perspectives to improve
the way that challenges and opportunities
are addressed.
Our approach to cognitive diversity
reflects external research which suggests
two components that underpin the
potential for and realisation of diversity
of thought:
• Group composition: the inherent
potential of individual group members
to think differently from each other,
which may be based on experiences,
beliefs and the way they prefer to
address problems.
• Group culture: the attitudes, practices
and group dynamics that influence
whether individual group members
are open to unreservedly sharing their
thoughts and whether they actively
attend to the perspectives of others.
This year, members of our Executive
Committee and Board performed a
cognitive diversity assessment which
showed we have strong cognitive diversity
in our leadership team, and we hosted a
number of events during Neurodiversity
celebration week, an initiative that
challenges stereotypes and
misconceptions about neurological
differences. Understanding neurodiversity
in more detail and how other people think
and interpret situations allows our staff
to understand their colleagues better,
enabling them to work more effectively
together. We also provided staff with
training to raise awareness and
understanding of cognitive diversity,
utilising the DiSC assessment model.
Inclusive practices and policies
We are committed to having fair policies
and practices in place that value a diverse
workforce and enable it to thrive.
We are focused on ensuring diversity is
reflected on our talent programmes,
succession plans and promotions, and
where there are any gaps we will take
proactive steps to address these. We also
ensure that diversity and inclusion are
embedded across our existing HR policies,
including the Diversity and Inclusion Policy
contained within our Employee Handbook.
To monitor the effectiveness and
implementation of these policies, we
review a range of data including external
advocacy scores, employee engagement
scores and feedback from our EVF.
Inclusive leadership
and behaviours
We recognise the importance of
demonstrating inclusive behaviours from
the top down to strengthen our inclusive
culture, ensuring that senior management
are strong advocates of the framework.
We achieve this by providing training to
managers to ensure that they understand
the benefits of having an inclusive culture
where diversity is valued and enabled, as
well as setting appropriate objectives for
all managers, principally focused on
driving positive behaviours.
Promoting health and
wellbeing
We place a great deal of importance on
the health and wellbeing of our staff,
investing in a wide range of support that
we continually review.
This year we introduced the health cash
plan for all employees, providing cash back
to cover costs such as dental, physiotherapy
and optical bills. We provide free flu jabs
for staff and an on-site AJ Bell gym at our
Manchester office with Personal Trainers
who run daily group classes for staff.
Staff in our London and Bristol offices are
provided with free local gym membership.
In addition to daily classes, our on-site
Personal Trainers provide a range of
services including free private health checks
and numerous fitness-based initiatives
throughout the year focused on providing
nutritional and exercise-based education.
As the new title partner of the Great Run
Series we gave staff the opportunity to
participate in any of the six Great Run
Series events in Glasgow, Newcastle,
Manchester, Birmingham, Bristol and
Portsmouth, as well as the opportunity
to take part in the AJ Bell World Triathlon
Series through our ongoing sponsorship of
the event. It was pleasing to see over 130
of our staff take part in the Great Run
events, which bring both physical and
mental wellbeing benefits.
We have a number of Wellbeing
Ambassadors across the business who
are trained in mental health first aid and
are available to support colleagues that are
experiencing mental health issues. This is
further complemented by our Employee
Assistance Programme, which gives our
people access to independent confidential
advice and support should they need it.
During the year, we launched our AJ Bell
Family Wellbeing Network, which aims
to bring our employees together to offer
support and educate on important topics.
Topics so far have included working
parents’ peer advice and support,
miscarriage, and domestic violence.
Responsible business
The ethnic diversity of our wider workforce
is representative of the society we operate
in, and our percentage of employees from
ethnic minorities is slightly higher than the
UK average.
We have focused on improving the
diversity of our senior management
population through activities including
targeted recruitment, talent programmes
and succession planning. We are pleased
to report improvements in our ethnic and
gender diversity at this level with two new
appointments made in the year.
Our most recent gender pay report, which
we publish annually, details our approach
to supporting a diverse and inclusive
workplace. We are pleased that our mean
gender pay figure improved this year,
and our difference in median gender
pay remains one of the lowest in the
investment platform sector, reflecting the
progress we are making in addressing the
gender profile of our workforce, which,
in common with most financial service
companies, has traditionally seen a higher
proportion of men in senior and higher-
paying roles than women.
We remain confident that men and women
are paid equally for doing equivalent jobs
across our business and we are pleased to
see the continued progress we are making.
Our recruitment approach also actively
seeks to address the traditional imbalance
of men working in tech roles with targeted
Our framework
Demographic diversity
Our workforce is diverse and
represents the society it serves.
Cognitive diversity
We recognise, encourage and
acknowledge diverse views and
perspectives.
Inclusive practices
and policies
Inclusive leadership
and behaviour
Our people policies and practices ensure we are an inclusive employer that
values and enables diversity.
Demographic diversity
Our framework aims to recognise and
acknowledge demographic diversity,
in order to maximise the benefits of a
demographically diverse workforce.
We seek to achieve this by focusing on
both gender and ethnic diversity in our
senior management team and wider
workforce, with the target that
our workforce demographic is
representative of the society in
which we operate.
We have set a number of five-year
desired outcomes and interim
milestones to measure progress
against this target.
campaigns for women, including the use
of gender decoders in adverts. In support
of these campaigns we regularly speak at
industry events such as the Manchester
Tech Festival and Reframe Women in Tech.
Through actions such as these we are
confident that we are building a pipeline
of future female talent in tech.
These steps, together with other initiatives
such as ensuring a balance of women
and ethnically-diverse participants on
our internal development programmes
for Team Leaders, Managers and Senior
Managers, and providing opportunities for
coaching and mentoring, mean we can be
confident that we are continuing to build
a strong diverse talent pipeline for more
senior roles in the future.
1. Additional employee data is provided within note 7 which shows the average position during the year.
2. Other senior management is defined as an employee who has responsibility for planning, direction or
controlling the activities of the Group, or a strategically significant part of the Group, other than the
Board of Directors.
3. Ethnicity data has not been disclosed by 7% of employees.
4. Gender and ethnicity benchmark data is as per the UK (2021) census.
Officer, Chief Risk Officer, Finance Director, Head of Risk and
other members of the senior management team are routinely
invited to attend Committee meetings.
Role and responsibilities
The role of the Committee is to assist the Board in fulfilling
its oversight responsibilities by reviewing and monitoring:
• the Group’s attitude to and appetite for risk and its future
risk strategy;
• the Group’s risk management framework;
• how risk is reported both internally and externally; and
• the processes for compliance with laws, regulations and
ethical codes of practice and prevention of financial crime.
The role and responsibilities of the Committee are set out in
formal terms of reference, a copy of which can be viewed
on the Group’s website ajbell.co.uk.
More detail on the Group’s approach to managing risk is
detailed in the risk management framework section of the
Annual Report.
Committee attendance
The Committee has four scheduled meetings a year, plus
one dedicated ICARA meeting and may meet at other times
as agreed by the Chair or as requested by another member
of the Committee. The Committee comprises independent
Non-Executive Directors.
MemberPosition
Eligible / attended
meetings
(including ad hoc
meetings)
Simon TurnerCommittee Chair 5/5
Evelyn BourkeSenior Independent
Director
5/5
Fiona Clutterbuck
1
Non-Executive Director
(Chair from 1 May 2023)
3/3
Helena Morrissey
2
Non-Executive Director
(Chair to 30 April 2023)
2/1
3
1. Appointed to the Committee on 1 May 2023.
2. Stepped down from the Committee on 30 April 2023.
3. Helena Morrissey was unable to attend a scheduled meeting
due to a prior commitment.
Simon Turner
Chair of the Risk & Compliance Committee
Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a financial year. The Committee
met five times during the year. The list below summarises the key items considered by the Committee during the year ended
30 September 2023.
November
Risk management framework
• Review and approval of risk appetite
categories and statements
• Conduct and customer outcomes
Operational resilience
• Operational resilience deep dive and
training
• Cyber security deep dive, including
ransomware briefing
Risk reporting
• Review of the CRO report
• Review and approval of the KRIs linked to
risk appetite categories and PR&U
• Review of conduct risk reporting
• Review of information security reporting
• Review of financial crime reporting
Whistleblowing
• Review and approval of the annual
whistleblowing report
Client money and assets
• Review of the client money and
assets report
Risk assessment
• Review of cost-of-living risk assessment
and any potential impact on customers
and the Group
ICARA
• Review of ICARA document, including
liquidity risk assessments, recovery
planning and the wind-down plan
Regulatory items
• Review of risk sections in annual report
• Regulatory horizon scanning
Executive performance and risk taking
• CRO year-end report
March
Operational resilience
• Operational resilience update, including
review of self-assessment and 2nd line review
Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite
categories and PR&U
• Review of conduct risk reporting
• Review of information security reporting
Client money and assets
• Review of the client money and assets
report
Risk assessment
• Review of banking crisis (Silicon Valley
Bank fallout) and any potential impact on
the Group
ESG and TCFD
• Review of the material risks and
opportunities and climate scenarios
Financial crime
• Review of annual report by the Money
Laundering Reporting Officer
• Fraud controls
• Financial crime training
Data protection
• Review of annual report by the Data
Protection Officer
ICARA
• Review of process and timetable
Regulatory items
• Review of Consumer Duty progress
Executive performance and risk taking
• CRO mid-year report
May
Risk management framework
• Review and approval of the Group Risk
Management Policy
Operational resilience
• Operational resilience deep dive
• Cyber security deep dive
Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite
categories and PR&U
• Review of conduct risk reporting
• Review of information security reporting
• Review of financial crime reporting
Client money and assets
• Review of the client money and assets
report
ICARA
• Review of process and annual summary of
liquidity management
Regulatory items
• Review of risk sections in half-year report
• Review of Consumer Duty progress
• Transfers out project update
• Regulatory horizon scanning
July
ICARA
• Review and challenge of material harms,
liquidity and stress testing
Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite
categories and PR&U
Regulatory items
• Review of Consumer Duty progress
• Senior Managers Regime responsibilities
training
September
Risk management framework
• Review and approval of the annual risk and
compliance plan
Operational resilience
• Disaster recovery deep dive
Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite
categories and PR&U
• Review of Consumer Duty Evidential MI
• Review of information security reporting
• Review of financial crime reporting
Combined assurance model
• Review of assurance (including control
effectiveness review)
Client money and assets
• Review of the client money and assets
report
ESG and TCFD
• Review of climate scenario analysis
Financial crime
• Review of fraud controls
ICARA
• Review and approval of material harms,
liquidity and stress testing
Regulatory items
• Review of risk sections in annual report
• Transfers out project update
• Regulatory horizon scanning
Executive performance and risk taking
• CRO pre-performance year end report
Committee evaluation
• Annual Committee evaluation
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Risk & Compliance Committee report
Key areas of focus
Regulatory items
The Committee has reviewed key regulatory initiatives, with the
main focus this year being the Group’s implementation of the
Consumer Duty requirements. The Committee reviewed the
changes across the four key Consumer Duty outcomes, including
product proposition reviews and assessments of value in order to
ensure that products performed as expected, provided value and
generated good outcomes for customers. The Committee has
also reviewed the revised Consumer Duty Evidential Management
Information. The Committee also receives regulatory horizon
scanning and exercises oversight of other key regulatory initiatives,
such as the Group’s progress on reducing transfer out times.
Risk management framework
The Chief Risk Officer (CRO) provided her annual assessment of
Risk and Compliance functions in September 2023 and confirmed
good progress had been made with the delivery of both the
Risk and Compliance plans over the previous financial year. The
Committee approved the annual Risk and Compliance plans in
September 2023. The Committee conducted its annual review of
the Group Risk Management Policy in May 2023 and approved the
Policy with minor amendments.
The risk appetite categories and the PR&U are reviewed annually
after the Board strategy and budget have been approved and the
appropriate KRIs and tolerances are then set. The associated KRIs
and tolerances are monitored at each Committee meeting.
Risk reporting
Risk reporting is included in the Group’s Quarterly CRO report.
This includes details of underlying KRIs mapped to the risk
appetite categories and the PR&U, a summary of all the Group’s
risks and controls, breaches, risk events and emerging risks.
Risk assessment
The Committee periodically receives topical risk assessments
for review. In FY23 these have included a risk assessment on the
impact of the cost-of-living pressures and the potential impacts
on the Group’s customers. The Committee has also reviewed a
risk assessment on the risks arising from the collapse of the
Silicon Valley Bank (SVB).
Combined Assurance Model
The purpose of the Combined Assurance Model (CAM) is to
monitor the consistency of approach, completeness of coverage
and co-ordination of activities of the Risk, Compliance and
Internal Audit functions. All of the Group’s risks and controls are
recorded in the Group’s risk register. Each business area is
responsible for performing a Risk and Control Self-Assessment
(RCSA), reviewing this assessment on an ongoing basis and
providing an annual RCSA attestation. Depending on this
assessment, the business area will determine whether action is
required to improve the controls to ensure the relevant risk is
brought back or remains within appetite. The second (Risk and
Compliance) and third (Internal Audit) lines of defence then
co-ordinate their assurance activities across the key areas of risk
across the Group. The assurance output has been reviewed by the
Committee, in conjunction with the Audit Committee, over the
course of the financial year. The annual risk and compliance plans
are reviewed and approved taking into consideration the findings
from the CAM.
Operational resilience
The Group has tracked initiatives to further improve the Group’s
operational resilience, including improving the Group’s disaster
recovery capabilities. The Committee received annual training that
was supplemented by external insight. In respect of key cyber
threats, the Committee reviewed information from internal subject
matter experts on the strength of corresponding key controls.
The Committee also sought assurance and cyber security threat
testing from third-party cyber security companies to ensure
the Group’s cyber defences are working appropriately.
Whistleblowing
The Group promotes a culture of openness with its employees
and where there are concerns, encourages them to utilise the
various means available to speak up. The Group recognises that
employees may not feel comfortable reporting their concerns
through an internal channel and therefore provides access to an
external whistleblowing service. A formal whistleblowing policy is
in place which is reviewed annually by the Committee alongside
the annual whistleblowing report for consideration.
The Chair of the Committee has been appointed as the
whistleblowing champion and will be responsible for the
overseeing the integrity and effectiveness of the regime.
Client money and assets
The Committee reviews a quarterly client money and assets
(CASS) report, which details the effectiveness of systems and
controls for CASS and progress on the ongoing initiatives to
automate and improve the Group’s CASS processes.
ESG and TCFD
The Committee has reviewed the Group’s material climate-related
risks and opportunities and climate-related scenario analysis.
Financial crime
The Committee received and reviewed its annual report from the
Money Laundering Reporting Officer (MLRO) in March 2023 which
confirmed the Group’s anti-money laundering and fraud controls
are adequate. The Group is devoting additional resource to further
improve its fraud control environment. The Committee monitors
the effectiveness of the Group’s anti-money laundering and fraud
systems as part of its quarterly risk reporting.
Data protection
The Committee received and reviewed the annual report from the
Data Protection Officer (DPO) in March 2023. A Data Forum is in
place to oversee the ongoing maturity of the data protection and
privacy framework.
ICARA
The Group has conducted ICARA scenario workshops with
subject matter experts (SMEs) from across the Group to assess the
material harms that the Group and its customers may be exposed
to. Non-Executive Director meetings have been held with SMEs
to assist in the review and challenge process. The Committee
convened in July to review and challenge the output, with the
revised output being subject to further review and challenge by
the Committee in September. The Committee has also reviewed
stress testing, recovery planning and wind-down planning
assessments.
Executive performance and risk taking
The Committee reviews any relevant events where material
failures or poor performance contributed to, or failed to prevent,
the crystallisation of risk. Any such matters are referred to the
Remuneration Committee for consideration of adjustment to
annual bonus awards, where appropriate. No incidents and issues
arose in the year due to disregard of risk management practices,
misconduct or excessive risk taking.
Committee evaluation
The Committee conducted its own annual effectiveness review in
September 2023, which confirmed the Committee is operating
effectively.
Risk & Compliance Committee priorities
for 2023/24
The Committee will continue to focus on any emerging risks that
may materialise. A key area of focus over the next financial year is
likely to be monitoring the embedding of the Consumer Duty as
well as reviewing improvements to the Group’s fraud controls.
Signed on behalf of the Risk & Compliance Committee:
Simon Turner
Chair of the Risk & Compliance Committee
6 December 2023
Other informationGovernanceFinancial statementsStrategic report
100AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023101
Remuneration Policy
Our current Directors’ Remuneration Policy was approved at the
2023 AGM with over 98% of votes in favour. A summary of this can
be found on page 121.
The Policy is based on the following principles:
Alignment with
our culture and
growth strategy
• Aligned with our purpose, principles and
strategy, promoting our culture and
long-term sustainable value creation.
• Executives and wider workforce to share
the growth in value of the Company
through equity participation.
Supporting
talent attraction
and retention
• Market-competitive base salaries and
benefits which reflect the size and
complexity of the business and the calibre
and experience of individuals in each role.
• To recognise and reward strong
performance and individual contribution,
with an appropriate proportion of
package linked to financial and
non-financial performance.
Simple and
transparent
• Approach to reward that is well understood.
• A single, Executive Incentive Plan (EIP) for
Executive Directors and the Executive
Committee which is designed to promote
long-term, sustainable value creation.
Good
governance
and risk
management
• Following good corporative governance
and regulatory requirements.
• In line with the Company’s risk appetite
and risk management framework.
Since our IPO in December 2018, we have operated a single
incentive plan for executives, the EIP, which is still considered
appropriate based on the nature of our business model where a
high proportion of operating profit is converted into cash in the
year that it is generated.
The performance measures set for the EIP awards are based on a
balanced scorecard of financial and non-financial measures linked
to the KPIs and strategy of the business, with the primary focus
being on the drivers of long-term value, such as growth in (AUA)
and customer retention rates.
Performance is assessed over a single financial period but with the
deferral of the vesting of a significant proportion of the awards
(60% in the case of Executive Directors). The balanced scorecard
and deferred awards promote and reward long-term sustainable
Group performance. The intrinsic nature of the metrics included
in the balanced scorecard promotes behaviours supportive
of long-term goals and a sustainable, successful business.
Furthermore, deferred awards are also subject to a robust
performance underpin which is linked to the underlying
performance of the Group, risk management, conduct and
compliance which is assessed over the three-year deferral period.
Under the EIP no cash bonuses are paid. Instead, both annual and
deferred awards are delivered in shares, thus aligning shareholder
and Director interests. EIP awards are granted at the start of the
financial year, with the number of shares granted based on the
share price at the date of grant. This means that Executives are
exposed to the impact of any movement in the share price over
the performance period, upwards or downwards.
Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee
Committee attendance
The Committee meets at least twice a year and may meet
at other times as agreed by the Chair or at the request of
another member of the Committee.
MemberPosition
Eligible / attended
meetings
(including ad hoc
meetings)
Margaret HassallCommittee Chair5/5
Fiona Clutterbuck
1
Non-Executive Director
(Chair from May 2023)
3/3
Eamonn FlanaganNon-Executive Director5/5
Simon TurnerNon-Executive Director5/5
1. Fiona Clutterbuck was appointed to the Committee on 1 May 2023.
The Company Secretary is Secretary to the Committee. The
Chief Executive Officer, Chief Financial Officer, HR Director
and our external advisers, Deloitte, are also routinely invited to
attend Committee meetings. No Director was present during
the meeting where their own remuneration was discussed.
Dear shareholder
On behalf of the Board, I am pleased to present the Directors’
Remuneration report for the year ended 30 September 2023.
This report includes a summary of the current Directors’
Remuneration Policy approved at the 2023 AGM, details of the
approach to the implementation of that Policy for the 2024
financial year and the Annual Report on Remuneration, detailing
the amounts earned in respect of the 2023 financial year.
We consider that this exposure, together with our clear and robust
framework for setting targets and for measuring and assessing
performance objectively, ensures we reward executives
appropriately for both their own contribution and the
performance of the Group. The Committee retains the discretion
to override mechanical assessment ratings if they consider them
to have resulted in inappropriate award outcomes and has,
on occasion, exercised such discretion. When exercising its
discretion, the Committee takes into account a report from
the Chief Risk Officer on whether it has been identified that
any undue risk has been taken to achieve objectives.
The performance graph and historical Chief Executive Officer
(CEO) remuneration outcomes on page 119 demonstrate that
the EIP has been successful in rewarding long-term sustainable
Company performance.
Board and senior management
remuneration for the year ending
30 September 2024 (FY24)
As set out in last year’s Annual Report, our Board and executive
pay positioning is well below the market average, whilst our
business has grown significantly in both size and complexity since
our IPO in 2018. Our pay positioning has become increasingly
challenging in recent years when recruiting at both Board and
Executive Committee level.
One of AJ Bell’s top priorities is to attract and retain talent in key
areas of the business to ensure that we can continue to grow
successfully in a highly competitive market. As described last
year, to address this issue we proposed moving the executive
remuneration packages to a more competitive level in a balanced
and prudent way, consistent with our reward principles. As a result,
when determining appropriate Board and executive remuneration
packages for FY24, we considered a number of factors, including
the performance of individuals in their role, changes to the scope
of the roles, business performance and the pay review for the
wider workforce alongside the competitiveness of our packages
against the market. Details of the key changes made are shown
below, which took effect from the start of our new financial year
on 1 October 2023.
Chief Financial Officer (CFO) base pay
• Peter Birch joined the business on 1 July 2022, bringing with
him extensive knowledge of the UK financial services sector
including the investment platform market. His base salary on
appointment was £310,000. This figure was agreed by the
Committee in November 2021 (Peter’s appointment was
announced on 2 December 2021) when the CFO recruitment
process had highlighted that the previous CFO package was
insufficient to attract the desired quality of candidate for
the role.
• Peter Birch did not receive a base salary increase for FY23.
Between November 2021 when Peter’s base salary level was
agreed and September 2023, cumulative UK CPI inflation was
20.1%, therefore the base salary level set on appointment had
fallen significantly in real terms.
• Peter’s base salary for FY24 has been increased from £310,000
to £385,000 (up 24%), which still positions the CFO pay around
the lower quartile compared with FTSE 250 financial service
companies (excluding banks).
• This increase reflects both the inflationary environment since
the announcement of Peter’s appointment, as well as his strong
personal performance and contribution to the business since
joining AJ Bell. Furthermore, it recognises the increased scope
and responsibilities of his role, having assumed responsibility for
our Treasury function during FY23 and our HR function with
effect from January FY24.
• Due to the level of increase being >20%, consideration was
given by the Committee to taking a phased approach over two
or more years. However, it was agreed that this base fee more
accurately reflects the current responsibilities of the role and
Peter’s strong performance. It was also acknowledged that a
phased approach may present a retention risk and would not
sufficiently address the below market base salary positioning.
• The FY24 increase in base for the CFO reflects a more
appropriate pay level relative to that of a CFO in a regulated
FTSE 250 financial services business and also compared to
publicly listed direct competitors of AJ Bell.
• The Committee also considered consistency of approach with
individuals below Board. The level of increase proposed is
within the range proposed for other high performing
employees who will receive an increase above the standard.
CEO and Chief Operating Officer (COO) base pay
To reflect strong performance in role, the committee approved a
5% increase for the CEO and COO. Whilst this is below the average
base pay increase for the wider workforce, which is just under 6%,
the Committee felt this was appropriate when considering overall
executive remuneration.
Maximum Executive Incentive Plan (EIP)
opportunities for FY24
Our current Remuneration Policy, approved at the January
2023 AGM, introduced changes to executives’ variable reward
opportunity, with a higher award opportunity introduced
alongside more stretching performance targets. Given the
continued strong performance of the business, the increased
maximum incentive opportunity of 270% of the salary for the CEO
and 250% of salary for the CFO and COO will apply for FY24. The
on-target vesting will reduce from 67% to 50% of maximum from
FY24 which broadly maintains the current on-target value of the
annual and deferred award as a percentage of salary.
Consistent with the commitment made last year, the Committee
has reviewed the FY24 performance measures (taking into account
market conditions) with a focus on setting targets for the
executives which are sufficiently stretching in light of the
changes made to the EIP maximum award opportunity.
Impact on total remuneration
The Committee has also reflected on the impact of the above
increases on the value of total remuneration packages. Compared
to FTSE 250 financial services business (excluding banks) the total
remuneration for each of our Executive Directors will continue
to be positioned at or below lower quartile. The Committee
therefore intends to keep this under review in future years so that
our remuneration packages remain appropriate to help us retain
and attract the calibre and experience of individuals needed to
deliver the Group’s growth ambitions.
The Committee believes that the above changes are consistent
with our aim to reward appropriately for strong long-term
performance and are, therefore, in the best interest of the
Company’s shareholders.
Margaret Hassall
Chair of the Remuneration Committee
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EIP outcomes for FY23
During a year in which macroeconomic uncertainty impacted
market values and investor confidence, our dual-channel business
model and diversified revenue streams have combined to enable
us to deliver another year of sustainable growth. We achieved a
record set of financial results with revenue increasing by 33% to
£218.2 million, and PBT up to £87.7 million, representing a 50%
year-on-year growth rate. Furthermore, these results have been
delivered through organic growth in customer numbers and
strong underlying AUA inflows through our platform propositions.
The level of the stretching performance measures set for the
Executive Directors’ in FY23 have resulted in EIP outcomes being
below target, primarily due to high expectations in relation to net
new customer numbers and net new AUA inflows.
In considering the extent to which the Executive Directors’ EIP
awards vested, the Committee assessed performance against the
targets set alongside the findings of the CRO risk report, in which
no adverse findings were reported. They also considered relevant
external market conditions and the quality of earnings delivered.
The Committee discussed whether there should be any downward
discretion applied to the outcomes due to the increase in revenue
per £AUA, driven by the increase in base rates experienced over
the period, resulting in a significantly higher gross rate earned on
customer cash. The Committee noted that throughout the year
AJ Bell paid customers a competitive rate of interest on cash, with
amounts paid away determined through a defined governance
approach. This approach included consideration of the total cost
to customers and benchmarking against industry comparators.
Further, the higher inflationary and interest rate environment had
an adverse impact on other revenue streams such as recurring ad
valorem fees and transactional income. The Committee also
noted that in prior years where interest rates have fallen, no
upward adjustments have been made to the EIP outcomes.
As a consequence, it was determined that no adjustment
should be made.
Based on the Committee’s assessment, Michael Summersgill’s
awards as CEO vested at 59%, Peter Birch’s as CFO at 60% and
Roger Stott’s as COO at 63% of maximum. The Committee did
apply any discretion to the formulaic outcomes. Further details
of the outcomes can be found on pages 114 to 117 of the
Annual Report on Remuneration.
The Committee is satisfied that our Executive Directors have
continued to deliver tangible and substantial benefits for the
business and our shareholders, and have delivered strong
performance against stretching targets, as our results attest.
Alignment with wider workforce
Pay and benefits
The Committee reviews information on wider workforce
remuneration, provided by the Human Resources Team,
which oversees the annual pay review and performance review
process. Executive remuneration and other employees’ salaries
are reviewed following the same process and include both fixed
and performance-related elements. This process includes
benchmarking against similar financial services organisations and
considers factors such as local recruitment conditions. During the
year 98% of the wider workforce below Board and Executive
Committee level received a bonus award.
Pay progression, to bring people closer to or at the median, is an
area of focus for the business and we continue to monitor levels
of pay against market data, particularly in light of increasing
competition in the local recruitment market. The average salary
increase for FY24 was just under 6%, with enhanced increases for
approximately 17% of staff, where their pay may have fallen below
appropriate levels or in recognition of high performance. An
additional 1% employer pension contribution uplift has also been
awarded to all staff in FY24, as agreed in last year’s benefits review.
All staff will also be eligible to receive their annual free share
award of up to £2,000 based on strong company performance.
Alongside the annual free share award, we operate a BAYE scheme
for all staff who can buy shares in the company out of pre-income
tax and National Insurance pay, within HMRC approved limits.
During the year approximately 30% of our workforce actively
participated in the plan.
Our share schemes hold significant value for our staff and support
our reward principle by enabling everyone to share in the growth
in value of the Company through equity participation; helping to
aid staff retention and to align the interests of our wider workforce
with those of our shareholders.
Employee Voice Forum (EVF)
During the year, our new Chair, Fiona Clutterbuck, was nominated
as our Employee Engagement Director with effect from May 2023.
The EVF met throughout the year to discuss several topics
including career progression and executive pay. As part of the
discussions around executive pay, information was shared with the
forum on how executives are rewarded through the EIP and how
decisions made around executive pay are aligned with wider
workforce pay considerations.
We also surveyed staff this year through the Best Companies
engagement survey which provided valuable feedback on key
areas such as leadership, development opportunities, wellbeing,
and pay and benefits. Feedback provided through the survey was
anonymous, encouraging staff to give their honest views and
feedback, which were taken into consideration as part of our
annual pay and benefits reviews.
Gender pay
Our latest gender pay data published in 2023 reflects the position
as at April 2022. This showed an improvement in our mean figure
compared to the previous year and our difference in median pay
remains one of the lowest in the investment platform sector,
reflecting the progress we are making to improve diversity through
our talent pipeline and in our senior management appointments.
This is evidenced in the senior management recruitment we have
conducted this year, which has led to an increase in both female
and ethnic representation on the Executive Committee. The
recent appointment of Fiona Fry, as an independent NED with
effect from 7 December 2023, further improves diversity at Board
level. Her appointment and our commitment to improving
diversity is discussed further in the Nomination Committee report
on pages 90 and 91.
The Group’s gender pay gap report can be found at ajbell.co.uk.
CEO pay ratio
The median ratio for the CEO’s salary and total remuneration
compared to our employees was 17:1 and 28:1 respectively and
further details can be found on page 120 of the Annual Report
on Remuneration. This is a reduction from last year’s figures.
A significant proportion of the CEO’s pay is in the form of variable
pay through the EIP. As a result, the CEO pay will vary year-on-
year based on Company and share price performance, as will
the CEO to all-employee pay ratio.
Looking forward to FY24
Base salaries
The average base salary increase for the wider workforce for FY24
was just under 6%. As outlined above, in addition to the annual pay
review process, we also increased employer pension contributions
by 1% and again made an annual free share award of up to £2,000
to all eligible staff.
A summary of the base pay awards for our Executive Directors is
set out below:
ExecutiveTitle
Base salary
effective
1 Oct 2023
%
Change
Michael SummersgillCEO£525,0005%
Peter BirchCFO£385,00024%
Roger StottCOO£306,0755%
The increase in base salary for all Executive Directors still positions
their pay around the lower quartile benchmark.
Pension: Pension/cash in lieu of pension may be provided for
Executive Directors up to the rate available to the wider
workforce (6%).
EIP target and maximum award opportunities:
FY24 EIP (% of base pay)
ExecutiveTargetMaximum
Michael Summersgill (CEO)135%270%
Peter Birch (CFO)125%250%
Roger Stott (COO)125%250%
Both the annual and deferred awards will be assessed against a
balanced scorecard of financial and non-financial measures,
linked to the KPIs and strategy of the business, over the financial
year ending 30 September 2024 as set out below:
Financial
(35% weighting)
Growth and non-financial
(40% weighting)
Strategic initiatives
(25% weighting)
RevenueAUA inflowsIncluding but not limited to:
PBTCustomer retentionConsumer Duty embedment
PBT marginCustomer experience
Staff engagement
Projects delivery
For FY24, PBT margin has replaced diluted EPS as one of our
financial measures, which is more aligned with our focus on
operational gearing.
The % weighting for strategic initiatives has also increased
from the previous year to reflect the importance placed on
key deliverables this year.
Chair and Non-Executive Directors
In determining the appropriate fees for NEDs for FY24,
consideration was given to our ongoing recruitment activity and
our ability to attract the right calibre of candidate. As stated in last
year’s Annual Report, it was our intention to conduct a review on
Chair and NED fees having experienced difficulties in attracting
candidates based on fee levels at the time and this review took
place alongside the review undertaken for the executives. Our
Chair and NED base fees were below the lower quartile
benchmark and feedback from separate external recruitment
consultancy firms indicated that this level would restrict our ability
to attract the best people. Consequently, it was acknowledged
that a base fee increase above that awarded to the wider
workforce would be required to maintain the strength of the
Board.
Our new Chair, Fiona Clutterbuck, joined the company on 1 May
2023. Fiona’s annual fee of £225,000 reflects the significant
knowledge and relevant experience that she brings to the role.
Under delegated authority from the Board, the Executive Directors
and the Chair reviewed fees for the other NEDs taking into
account the increased scope of their roles, responsibilities and
time commitments in addition to feedback received from the
market as part of active NED recruitment and succession planning.
The base fee agreed for FY24 is £60,000 (representing a 13%
increase from £53,000), which brings the fee in line with the lower
quartile of the market compared to FTSE 250 financial service
companies (excluding banks). For additional committee chair and
SID fees, the following increases were applied for FY24.
Historically, additional chair fees had been set at the same level
regardless of which committee was being chaired. For FY24, the
additional fees reflect the differences in responsibilities as shown
in the table below:
Role
FY23
Additional
Fees
FY24
Additional
Fees
Risk Committee Chair£10,000£25,000
Audit Committee Chair£10,000£20,000
Remuneration Committee Chair£10,000£17,500
Senior Independent Director£10,000£12,500
Shareholder views
The Committee is grateful to shareholders for their high level of
support for our Directors’ Remuneration report over the past three
years which reflect our responsible, considered approach
to executive pay. I would also like to thank shareholders and
investor bodies for their constructive input and engagement in
relation to the changes we have made for FY24 and for the
positive feedback received.
We believe that the current Policy operated as intended and
consider that the remuneration received by the Executive
Directors in respect of the 2023 financial year was appropriate,
taking into account Group and personal performance, and the
experience of shareholders and employees. I welcome feedback
at any point in time from our entire shareholder base regarding
our Policy and its application, and I hope that we will earn your
support at the forthcoming AGM.
Yours sincerely
Margaret Hassall
Chair of the Remuneration Committee
6 December 2023
Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee
Other informationGovernanceFinancial statementsStrategic report
104AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023105
Our Policy was put to shareholders for approval at the AGM on 8 February 2023, details of which are provided on page 121 of this report.
A summary of the Policy is included on the following pages; the full Policy document is contained in the 2022 Annual Report, which can
be found at ajbell.co.uk/group/investor-relations.
Alignment with the UK Corporate Governance Code
In determining our Remuneration Policy the Committee addressed the following six principles, as set out in the UK Corporate
Governance Code:
Clarity
• The Remuneration Policy has been designed with a clear and robust framework for setting targets and for
measuring and assessing performance objectively, aligned to our business model/cycle, to ensure we reward
executives appropriately for both their own contribution and the performance of the Group.
• Our Policy clearly aligns the interests of the Executive Directors, senior management and employees with those
of shareholders and wider stakeholders, as well as our purpose, guiding principles and strategy.
Simplicity
• We operate a single incentive plan – the EIP, which is designed to promote and reward long-term sustainable
Group performance.
Risk
• Our approach aims to ensure that remuneration and incentives adhere to the principles of good corporate
governance and the FCA Remuneration Code, and support good risk management practice.
• Malus and clawback provisions apply to executive rewards. Deferred awards are also subject to a performance
underpin which is linked to the underlying performance of the Group, risk management, conduct and compliance
over the three-year deferral period.
• The Committee retains discretion to override mechanical assessment ratings to take account of any concerns over
risk management.
Predictability
• All executives are set clear financial and non-financial targets at the start of the year with minimum, target and
maximum thresholds set as shown in our remuneration report.
• All EIP awards are delivered in shares with awards granted at the start of the financial year based on the share price
at the date of grant.
Proportionality
• Executives are assessed against financial and non-financial objectives, which are based on long-term sustainable
performance.
• The Committee retains the discretion to override mechanical assessment ratings, if they consider them to have
resulted in inappropriate award outcomes.
Alignment
to culture
• 50% of executive awards are based on non-financial performance objectives aligned with our purpose, principles
and strategy, including those specifically related to our culture such as staff engagement.
Policy for Executive Directors
Component
Purpose and link
to strategyOperationMaximum opportunityPerformance measures
Base salary
Core element of fixed
remuneration
reflecting the
individual’s role and
experience.
The Committee ordinarily reviews
base salaries annually taking into
account a number of factors
including (but not limited to) the
value of the individual to the business,
the scope of their role, their skills,
experience and performance.
The Committee also takes into
consideration:
• pay and conditions of the
workforce generally; and
• Group profitability and prevailing
economic conditions.
Whilst the Committee does not
set a maximum permissible base
salary, it does have regard to
relevant comparators in
approving salary levels. Increases
will not normally exceed the
range of salary increases
awarded (in percentage of salary
terms) to other employees of the
Group. However, higher
increases may be awarded in
appropriate circumstances,
such as:
• on promotion or in the event
of an increase in scope of the
individual’s role or
responsibilities;
• where an individual has been
appointed to the Board at a
lower than typical market
salary to allow for growth in
the role, in which case larger
increases may be awarded to
move salary positioning to a
typical market level as the
individual gains experience;
• change in size and/or
complexity of the Group; and/
or
• significant market movement.
Increases may be implemented
over such time period as the
Committee deems appropriate.
While no performance
conditions apply to fixed
remuneration,
an individual’s performance
in role is taken into account
in determining any salary
increase.
Benefits
To provide fixed
remuneration on a
market-competitive
basis to enable the
retention of
executives to deliver
the Company’s
strategy.
Benefits include medical cover for the
Executive Director and their spouse
and dependent children and life
assurance scheme.
Other benefits may be provided based
on individual circumstances, which
may include company car or
allowance, relocation costs or
allowances, travel and
accommodation expenses.
Reimbursed expenses may include a
gross-up to reflect any tax or social
security due in respect of the
reimbursement.
The Committee has not set
a maximum on the level of
benefits Executive Directors may
receive. The value is set at a level
which the Committee considers
to be appropriate taking into
account the nature and location
of the role and individual
circumstances.
Not applicable.
Retirement
benefits
To provide a
competitive means of
saving to deliver
appropriate income
in retirement.
An Executive Director may receive a
salary supplement in lieu of some or
all of the contributions that would
otherwise be made to a pension
scheme.
Subject to any agreed salary
sacrifice, the Company may make a
contribution to a defined contribution
scheme or a personal pension.
The maximum value of any
employer pension contributions
(or cash in lieu of a pension
contribution) for Executive
Directors will be aligned to the
rate available to the majority of
the wider workforce.
In addition, Executive Directors
may be permitted to sacrifice
other elements of remuneration
and receive an equivalent
contribution to a pension
scheme.
Not applicable.
Directors’ Remuneration report
Directors’ Remuneration Policy (Summary)
Other informationGovernanceFinancial statementsStrategic report
106AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023107
Component
Purpose and link
to strategyOperationMaximum opportunityPerformance measures
EIP
To reward
achievement of the
Group’s business
plan, key
performance
indicators and the
personal contribution
of the Executive
Directors.
Aligns the interests of
Executive Directors
with those of
shareholders and
rewards long-term
stewardship of the
Company.
Delivery in shares
with a performance
underpin and the
ability to apply malus
adjustments and
clawback further
supports longer-term
alignment with
shareholders’
interests.
The EIP is a combined annual and
long-term incentive plan under which
both annual awards and deferred
awards may be granted, referred to
together as ‘Awards’.
Awards may be granted in the form of
conditional awards of shares or nil (or
nominal) cost options.
Awards may be settled, in whole or in
part, in cash or granted as a right to
receive a cash amount calculated by
reference to a number of notional
shares, although, for Executive
Directors, the Committee would
only do so where the particular
circumstances made this the
appropriate course of action (for
example where a regulatory reason
prevented the delivery of shares).
Following the end of the performance
period, the Board will determine the
extent to which the performance
condition has been satisfied and
whether it is appropriate to adjust
the extent to which the Awards will
be released to take account of the
underlying performance of the
Company and any other factors
the Board considers relevant.
A deferred award will normally be
released (so that the participant is
entitled to acquire shares subject to it)
following the end of a deferral period
starting on the date on which the
performance condition is assessed
and ending in the fourth year after
the start of the performance period.
Deferred awards will also be subject
to a holding period which shall
normally end in the fifth year after
the start of the performance period.
During the holding period, the
participant may not normally deal
with shares acquired pursuant to
the award other than to satisfy a
tax liability relating to the award or
with the permission of the Board.
An annual award will normally be
released (so that the participant is
entitled to acquire shares subject to it)
on the first dealing day following the
assessment of the performance
condition.
For the 2023 financial year, there
is no change to the maximum
opportunity from the 2020
Policy. An Executive Director will
not normally be granted Awards
under the EIP in respect of this
financial year over shares with a
market value in excess of 200%
of base salary. In exceptional
circumstances this may be
increased to 250% of base salary.
For the 2024 financial year
onwards, an Executive Director
would not normally be granted
Awards under the EIP in respect
of any financial year over shares
with a market value in excess of
270% of base salary.
The market value of shares
subject to an Award will normally
be based on the five-day average
share price immediately
preceding the date of grant,
unless the Committee
determines otherwise.
The number of shares subject to
an annual award (i.e. not
including the deferred award
element) granted to an Executive
Director in any financial year may
not exceed 40% of the aggregate
number of shares over which
they are granted Awards in
respect of that financial year.
Performance measures
include a range of financial
and non-financial factors
to encourage long-term
value creation for
shareholders.
Awards will be assessed
against a combination of
financial, non-financial/
strategic and individual
measures, usually
measured over a
one-year period.
At least 50% of the EIP
opportunity is based on
financial and/or growth
measures and/or a relative
performance measure.
Vesting will be determined
between 0% and 100%
depending upon the
Committee’s assessment
of the extent to which the
measure has been
achieved.
For the 2023 financial year,
there is no change to the
on-target opportunity from
the 2020 Policy. Up to 67%
of the maximum award
granted may vest at the
end of the performance
period for delivering
appropriately stretching
on-target performance.
For the 2024 financial year
onwards, up to 50% of the
maximum award granted
may vest at the end of the
performance period for
delivering appropriately
stretching on-target
performance.
Deferred awards will be
subject to performance
underpins linked to the
underlying performance
of the Group, risk
management, conduct
and compliance over the
deferral period. The
underpin performance
conditions applicable to
a deferred award will be
disclosed in the Directors’
Remuneration report.
All-
employee
share plans
The Buy As You Earn
(BAYE) scheme
creates staff
alignment with the
Group and provides a
sense of ownership.
Executive Directors
may participate in the
BAYE scheme and/or
in any such other
all-employee share
plan as may be
introduced from
time to time.
The Executive Directors may
participate in all sections of the
BAYE scheme, being the partnership
and matching section and the free
share section.
Any other all-employee share plan
would be operated for Executive
Directors in accordance with its rules
and on the same basis as for other
qualifying employees.
The limits on participation under
the BAYE scheme will be those
set in accordance with the
applicable tax legislation from
time to time.
The limit on participation and
other relevant terms of any other
all-employee share plan would
be determined in accordance
with the plan rules (and, where
relevant, applicable legislation)
and would be the same for the
Executive Directors as for other
relevant employees.
Not subject to
performance conditions in
line with typical market
practice.
Dividend equivalents
For deferred awards granted in respect of the 2024 financial year
onwards, additional shares may be delivered in respect of shares
subject to deferred awards to reflect the value of dividends paid
during the deferral period. This payment may assume that
dividends had been reinvested in shares on a cumulative basis.
Recovery provisions (malus and clawback)
Malus and clawback provisions may be applied in the event of:
• participation in or responsibility for conduct resulting in
significant loss to a Group company;
• failure to meet appropriate standards of fairness and propriety
including fraud, material dishonesty or material wrongdoing;
• bringing the Company into material disrepute;
• breaches of the employment contract that give potentially fair
reason for dismissal;
• discovery of an event, post-cessation of employment, that
would have prevented the release or grant of an award had the
Company been aware of the event;
• error in determining an award or assessing the performance
condition;
• material misstatement in financial information that was taken
into account when determining an award or assessing the
performance condition; and
• material failure of risk management.
In the case of annual awards, malus and clawback provisions may be
applied up to the fourth anniversary of the end of the performance
period and in the case of deferred awards up to the end of the
holding period. If the relevant award has been released or exercised,
the clawed back amount may be recovered from the recipient.
Explanation of performance metrics
Performance is measured against a balanced scorecard to support
the Company’s strategy.
The targets are set by reference to long-term strategic objectives.
Deferred awards are subject to performance underpins that are
designed to protect shareholder value and which are aligned to
appropriate long-term behaviours including risk management,
conduct and compliance. The Committee will consider the
underlying performance of the Group over the deferral period
(which may be on a relative and/or absolute basis).
The Committee may vary or substitute any performance measure
or underpin if an event occurs which causes it to determine that it
would be appropriate to do so (including taking account of
acquisitions or divestments, a change in strategy or a change in
prevailing market conditions), provided that any such variation
or substitution is fair and reasonable and (at the discretion of
the Committee) the change would not make the measure less
demanding than the original measure would have been but for the
event in question. If the Committee were to make such a variation,
an explanation would be given in the next Directors’
Remuneration report.
Operation of share plans
The Committee may amend the terms of awards and options
under the Company’s share plans in accordance with the plan
rules in the event of a variation of the Company’s share capital or
a demerger, special dividend or other similar event or otherwise
in accordance with the rules of those plans. The Committee
may operate any such plan in accordance with its rules.
Shareholding guidelines
To align the interests of the Executive Directors with those of
shareholders, the Committee has adopted formal shareholding
guidelines. Executive Directors are expected to retain all shares
acquired through the EIP deferred awards (after sales to cover tax
and any exercise price) until such time as their holding has a value
equal to 350% of salary in the case of the CEO and 300% of salary
in the case of other Executive Directors. Shares subject to EIP
awards which have vested but have not been released (that is
which are in a deferral period or a holding period) or which have
been released but have not been exercised count towards the
guidelines on a net of assumed tax basis.
The Committee has also adopted a formal post-cessation
shareholding requirement. This requires that for 24 months
following cessation, an Executive Director must retain such of
their ‘relevant’ shares as have a value (as at cessation) equal to
their shareholding guideline. If the Executive Director holds less
than the required number of ‘relevant’ shares at any time they
must retain the ‘relevant’ shares they hold.
Shares which the Executive Director has purchased, or which were
held at the date of admission to the London Stock Exchange are
not ‘relevant’ shares for these purposes. The Committee retains
the discretion to vary the post-cessation shareholder requirement
in appropriate circumstances and will continue to review the
requirement in light of developing market practice.
Policy for Non-Executive Directors
Purpose and link
to strategyOperationMaximum opportunity
To provide fees within
a market competitive
range reflecting
the individual,
responsibilities of the
role and the expected
time commitment.
To reimburse where
appropriate out-of-
pocket expenses
which are relevant
to the requirements
of the role.
The fees of the Chair are determined by the Committee
and the fees of the Non-Executive Directors are
determined by the Board.
Non-Executive Directors are not eligible to participate in
any of the Company’s share schemes, incentive schemes
or pension schemes.
Non-Executive Directors (including the Chair) may claim
expenses in line with the Company’s expenses policy for
out-of-pocket expenses incurred in the fulfilment of their
responsibilities. Reimbursed expenses may include a
gross-up to reflect any tax or social security due in
respect of the reimbursement.
The Chair and Non-Executive Directors may also be eligible
to receive benefits such as the use of secretarial support,
assistance with the preparation of tax returns, or other benefits
that may be appropriate in performance of their duties.
Fees are set taking into account the responsibilities of the
role and expected time commitment.
Non-Executive Directors are paid a basic fee with
additional fees paid for the chairing of Committees.
An additional fee is also paid for the role of Senior
Independent Director and may be paid for other
responsibilities or time commitments.
Basic fees are subject to the aggregate limit set in
accordance with the Company’s Articles of Association.
Where benefits are provided to Non-Executive Directors
they will be provided at a level considered to be
appropriate taking into account the individual
circumstances.
Directors’ Remuneration report
Directors’ Remuneration Policy (Summary)
Other informationGovernanceFinancial statementsStrategic report
108AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023109
We have presented the Annual Report on Remuneration (the
‘Report’) to set out how the Policy of the Company has been
applied in 2023 and how the Committee intends to apply the
Policy going forward. An advisory shareholder resolution to
approve this report will be proposed at the AGM.
Reporting requirements
The Report reflects the reporting requirements on remuneration
matters in accordance with the Companies Act 2006 and the
Large and Medium-sized Companies and Groups (Accounts and
Reports) Regulations 2008 (as amended). The Report also meets
the UK Listing Authority’s Listing Rules and the Disclosure and
Transparency Rules. The Report describes how the Board has
complied with the provisions set out in the UK Corporate
Governance Code 2018 relating to remuneration matters.
Advice to the Committee
In relation to its consideration of Directors’ remuneration during
the year, the Committee has received input from:
• The Chief Executive Officer, Chief Financial Officer,
HR Director and Company Secretary, although none were
present when their own remuneration was being discussed; and
• Deloitte LLP (Deloitte).
Deloitte is retained to provide independent and objective
advice to the Committee as required. Deloitte is a member of
the Remuneration Consultants Group and, as such, voluntarily
operates under the Code of Conduct in relation to executive
remuneration consulting in the UK. Deloitte has provided advice
covering annual remuneration report and policy disclosures,
market practice and corporate governance updates. Fees for
providing remuneration advice to the Committee were £31,000
for the year ended 30 September 2023. The Committee assesses
from time to time whether this appointment remains appropriate
or should be put out to tender and takes into account the
Remuneration Consultants Group Code of Conduct when
considering this.
Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a financial year. The Committee
met five times during the year; the list below summarises the key items considered by the Committee during the year ended
30 September 2023.
November
Assessment of remuneration performance
• Review of financial and non-financial
performance ratings (including progress
against our ESG priorities)
• Review of CRO risk report
• Consideration of application
of discretion
Wider workforce
• Update on FY22 wider workforce bonuses
• Review of CSOP discretionary awards
• Review of draft Senior Manager Incentive
Plan (SMIP) rules
Directors’ Remuneration report
• Review of FY22 Directors’
Remuneration report
Governance
• Update on shareholdings against
guidelines
• Market developments update
April
Assessment of remuneration performance
• EIP interim performance assessment
Remuneration schemes
• Update on share schemes
Remuneration Policy
• General Remuneration Policy approval
• Internal audit approach of General
Remuneration Policy
Governance
• Appointment of Remuneration Committee
consultants
• Review of approach to Material Risk
Takers regulation
July
Specific remuneration arrangements
• Review of Board executive pay structure
September*
Assessment of remuneration
performance
• Update on FY23 financial and
non-financial performance
(including progress against
our ESG priorities)
• Review of proposed
objectives for FY24
Directors’ Remuneration report
• Review of draft FY23
Directors’ Remuneration
Report
Remuneration Policy
• Review internal audit results
of General Remuneration
Policy
Governance
• Annual Committee evaluation
• Annual review of Committee
terms of reference
• Annual review of Committee
meeting cycle
For more information on the Committee’s Terms of Reference visit ajbell.co.uk
*Additional meeting held in September 2023.
Committee evaluation
As indicated within the Corporate Governance report, the Remuneration Committee assessed its own effectiveness during the year.
Thisidentified a small number of improvements which will be implemented during the forthcoming year. Overall, the Committee was
satisfied that it continues to operate effectively.
Implementation of the Remuneration Policy for 2022/23
The following table sets out total remuneration for each Director in respect of the year ending 30 September 2023.
Total single figure remuneration (Audited)
Executive Incentive Plan
(c)
£ 000
Year
Salary and
fees
(a)
£000
Benefits
(b)
£000Annual award
Deferred
award
Pension
(d)
£000
Total
remuneration
£000
Total fixed
remuneration
£000
Total variable
remuneration
£000
Executive Director
Michael
Summersgill
202350021732615941507434
20223131128193—635314321
Roger Stott
20232922103154—551294257
20222752113169—559277282
Peter Birch
(From 1 July 2022)
202331081291949650327323
202278————7878—
Andy Bell
(Stepped down
1 October 2022)
2023—————
———
202249918237356—
1,110517593
Non-Executive Directors
Fiona Clutterbuck
(From 1 May 2023)
202394————9494—
2022————————
Evelyn Bourke
202363————6363—
202257————5757—
Eamonn Flanagan
202363————6363—
202260————6060—
Margaret Hassall
202363————6363—
202257————5757—
Simon Turner
202363————6363—
202260————6060—
Les Platts
(Stepped down
26 January 2022)
(Reappointed
13 July 2023)
202313————
1313—
202243————
4343—
Helena Morrissey
(Stepped down
30 April 2023)
2023111————111111—
2022150————
150150—
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The figures in the single figure tables on the previous page are derived from the following:
(a) Salary
and fees
The amount of salary/fees earned in respect of the year. A salary sacrifice pension arrangement is operated by the
Company. Directors’ salaries are shown gross of salary sacrifice pension contributions.
(b) Benefits
The benefits received by the Executive Directors comprise:
• amounts received for sacrificed annual leave; and
• private medical insurance.
(c) Executive
Incentive Plan
Annual award for FY23: the value of the annual award earned in respect of the financial year is based on the share
price at vesting of 276.8p. A description of performance against the measures which applied for the financial year
is provided on pages 114 to 117.
Deferred award for FY23: the value of the deferred award earned in respect of the financial year is based on the
share price at initial vesting of 276.8p. A description of performance against the measures which applied for the
financial year is provided on pages 114 to 117. Note: a deferred award will normally be released following the end
of a deferral period starting on the date on which the performance condition is assessed and ending in the fourth
year after the start of the performance period.
The values in the single figure of remuneration table are calculated in accordance with the applicable regulations
by reference to the share price at vesting. The values of the deferred awards are included in the FY23 table,
notwithstanding that the values will not be released to the Directors until the end of the deferral period.
EIP options are granted at the start of the performance period and therefore executives are exposed to the impact
of any subsequent movement in the share price over the performance period. In the period between grant and
vesting, the share price decreased from 361.0p to 276.8p and is therefore attributable to a c. 23% reduction in the
award values.
The values for the FY22 annual and deferred awards were based on the share price at vesting of 354.8p.
(d) Pension
Contributions made by AJ Bell to a defined contribution scheme or personal pension, excluding any pension
contributions made in respect of an individual under the Company’s salary sacrifice arrangement.
Base salary and fees
The Executive Directors’ base salaries with effect from 1 October 2023 are set out in the table below. The approach of the Committee
in determining these salaries is discussed in the Annual statement by the Chair of the Remuneration Committee on page 105.
Base salary as
at 1 October
2023
Base salary as
at 1 October
2022% Change
Michael Summersgill£525,000£500,0005%
Roger Stott£306,075£291,5005%
Peter Birch£385,000£310,00024%
Non-Executive Directors receive fees reflecting the time commitment, demands and responsibilities of the role. Details of Chair and
Non-Executive Directors’ fees are detailed below.
As at 1 OctoberBase fees
Additional
feesTotal
Fiona Clutterbuck2023£225,000—£225,000
2022n/a—n/a
Evelyn Bourke2023£60,000£12,500£72,500
2022£53,000£10,000£63,000
Eamonn Flanagan2023£60,000£20,000£80,000
2022£53,000£10,000£63,000
Margaret Hassall2023£60,000£17,500£77,500
2022£53,000£10,000£63,000
Simon Turner2023£60,000£25,000£85,000
2022£53,000£10,000£63,000
Les Platts
(Stepped down 26 January 2022)
(Reappointed 13 July 2023)
2023£60,000—£60,000
2022n/a—
n/a
Helena Morrissey
(Stepped down 30 April 2023)
2023n/a—n/a
2022£190,800—£190,800
Executive Incentive Plan (EIP) (Audited)
For the financial year ended 30 September 2023, the maximum EIP awards granted to Michael Summersgill as CEO equated to 200%
of base salary, and 187.5% of base salary for Roger Stott as COO and Peter Birch as CFO.
Executive Director
Maximum
opportunity
On-target
opportunity
Number
of shares
Face value
at grant
1
Performance
period
2
Michael Summersgill200% of salary133% of salary107,039 Annual
160,559 Deferred
£399,000
£598,500
Financial year
ended
30 September
2023
Roger Stott187.5% of salary125% of salary58,650 Annual
87,975 Deferred
£218,625
£327,937
Financial
year ended
30 September
2023
Peter Birch187.5% of salary125% of salary77,966 Annual
116,948 Deferred
£290,627
£435,938
Financial
year ended
30 September
2023
1. For these purposes, the face value of the award is calculated by multiplying the number of shares over which the award was granted by 373p, the five-day average share price
prior to grant date. Peter Birch joined the business on 1 July 2022 and received a pro-rated EIP award, to reflect the three months Peter was employed during FY22. This award
was granted as part of the FY23 EIP award and was subject to the same performance targets as the FY23 EIP award.
2. Each award was subject to performance conditions assessed over the financial year ended 30 September 2023 (as described on the following pages). Deferred awards are also
subject to a performance underpin for a further three years (to 30 September 2026).
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The EIP awards are made up of an annual award and deferred award (40% and 60% of the total number of shares respectively) both granted
as nominal cost options. Both the annual and deferred awards are assessed against a balanced scorecard of financial and non-financial
measures, linked to the KPIs and strategy of the business, over the financial year ending 30 September 2023 as set out below:
Finance and AssuranceGrowthOur customersOur technologyOur peopleIndividual measures
Revenue
PBT
Diluted EPS
Total customers
Total AUA
Brand awareness
Customer
retention rates
PBT marginStaff engagementIncluding, but not limited to
Consumer Duty, culture, and
progressing our ESG agenda
Weighting:
CEO: 35%
COO: 35%
CFO: 35%
Weighting:
CEO: 25%
COO: 15%
CFO: 25%
Weighting:
CEO: 15%
COO: 25%
CFO: 15%
Weighting:
CEO: 5%
COO: 0%
CFO: 5%
Weighting:
CEO: 5%
COO: 10%
CFO: 5%
Weighting:
CEO: 15%
COO: 15%
CFO: 15%
Payout for performance between threshold and stretch is calculated on a stepped basis. The payout for each individual metric is 33%
of maximum at threshold, 67% of maximum at on-target performance and 100% of maximum at stretch. In FY23, the Committee
introduced an additional metric related to the individual strategic objectives, with resultant payout measured using a number of
quantitative and qualitative indicators. The final payout is based on an assessment of each performance measure, taking into account
outperformance above stretch.
Finance and Assurance
ThresholdTargetStretchActual
Revenue £196.6m£218.4m£240.2m£218.2m
Profit before tax£74.8m£83.1m£91.4m£87.7m
Diluted EPS14.68p16.31p17.94p16.53p
Commentary on achievements
Not withstanding a challenging external environment, revenue increased by 33% to £218.2 million in the year, delivering outcomes
between threshold and target.
Driven by increased revenues and higher revenue margins, PBT and DEPS both outperformed the target, reflecting the record financial
performance achieved in the year.
Payout (as a % of the maximum):
CEO: 58%
COO: 58%
CFO: 58%
Growth
ThresholdTargetStretchActual
Total customers476,534529,482582,430491,402
Total AUA£73.2bn£81.3bn£89.4bn£76.1bn
Brand awareness34.7%38.6%42.4%37.3%
Commentary on achievements
Customer growth has been challenging due to external conditions. The outturn exceeded the threshold and, despite being lower than
the challenging target level of performance, the Committee noted that customer numbers increased by 50,813 in the year driven by our
platform propositions and dual-channel business model.
Similarly, total AUA has increased by £6.9 billion due to a combination of inflows from new customers, existing customer inflows and
favourable market movements. We have achieved robust AUA inflows in the year, with the increases of 10.0% total resulting in an outturn
between threshold and target.
Brand awareness represents the percentage of people who are aware of, or who have used the services of AJ Bell. This KPI is measured
and assessed using the results of a survey conducted by a third party. The Committee noted that although good progress has been made
in this area, actual results fell short of target by 1.3%. The brand awareness objective relates solely to the CEO.
Payout (as a % of the maximum):
CEO: 33%
COO: 33%
CFO: 33%
Our customers
ThresholdTargetStretchActual
Combined AJBIC/AJ Bell customer % retention rate85.2%94.7%100.0%95.2%
Commentary on achievements
Our high-quality service provided to customers is evidenced by our 4.8-star Trustpilot score and a customer retention rate of 95.2%,
outperforming target.
Payout (as a % of the maximum):
CEO: 67%
COO: 60%
CFO: 67%
Our technology
ThresholdTargetStretchActual
Profit margin34.3%38.1%41.9%40.2%
Commentary on achievements
The Committee noted a strong financial performance driven by AJ Bell’s dual-channel business model and diversified revenue streams,
resulting in profit margin outperforming target by 2.1ppts.
Payout (as a % of the maximum):
CEO: 67%
CFO: 67%
Our people
TargetActual
Star rating from Best Companies survey results3-star3-star
Commentary on achievements
The staff engagement measure is based on a single target (that is either achieved or not), to achieve a 3-star Best Companies survey
rating. This is the highest engagement level achievable in the survey and the Committee noted that a 100% payout would only be
awarded in the case of exceptional performance, for example placing in the top 10 UK companies to work for.
AJ Bell maintained a 3-star status in the Best Companies survey this year, meeting target.
Payout (as a % of the maximum):
CEO: 67%
COO: 67%
CFO: 67%
Strategic objectives
DirectorObjective
Michael
Summersgill
Increase the pace of business change: The change management process has been refreshed and modernised and good
progress has been made, with a successful closed beta launch of Touch and a number of other key proposition
developments completed in the year.
Improve prompted and unprompted brand awareness: FY23 saw the commencement of our refreshed brand strategy
with simplification of the D2C brand and launch of a new brand awareness campaign. The Committee notes that the
new strategy is a significant advancement from prior years, and whilst the objectives that were set for the year have been
achieved there is a need to continue building momentum through future years.
Implement Consumer Duty to a high standard and in line with regulatory deadlines: The Committee is satisfied with
the quality and timeliness of the implementation, and notes that compliance was evidenced to the Board before the
deadline of 31 July.
Refresh and embed succession planning: Worked closely with the Executive Committee to ensure robust succession
plans are in place throughout the business, whilst being mindful of the FCA’s diversity requirements. The Committee
acknowledges there is still more to be done to continue to drive greater diversity at both Board and Executive level.
Payout (as a % of the maximum): 81%
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DirectorObjective
Roger Stott
Continue to enhance our operational resilience: Significant advances have been made in relation to the delivery of the
Board-approved Operational Resilience roadmap in line with regulatory guidance, including appropriate sophistication
of the Group’s disaster recovery capabilities.
Increase the pace of operational change: Good progress has been made on strengthening the operational change
function, automating processes and making better use of data. The Committee notes that although progress has been
made in this area, it acknowledges there is still more to be done, which has been agreed as part of a multi-year road-map.
Implement Consumer Duty to a high standard and in line with regulatory deadlines: The Committee is satisfied with
the quality and timeliness of the implementation, and notes that compliance was evidenced to the Board before the
deadline of 31 July.
Payout (as a % of the maximum): 95%
DirectorObjective
Peter Birch
Improve our long-term planning: Strong progress made in delivering enhancements to long-term strategic and
financial planning which has enabled the Board to commit to multi-year investments in our propositions and operational
efficiency.
Establish himself as the lead investor relations executive: The Committee is satisfied that good relationships have been
developed with analysts and shareholders, resulting in positive engagement made during the year. Excellent feedback
was also received from an externally-facilitated investor perception study, which provided the Board with detailed
feedback on how the Company is viewed by investors.
Improve the scalability of the financial control environment to support future growth: Successful implementation
of a new data warehouse in the year, which has strengthened our control environment and will support the continued
growth of the business. Initial positive progress made in preparing for proposed controls attestation requirements in the
Corporate Governance Code. Good progress has also been made with the implementation of our new finance system,
which will be completed in FY24.
Payout (as a % of the maximum): 89%
In considering the extent to which the Executive Directors’ EIP awards vested, the Committee assessed achievement against the financial
and non-financial targets set alongside the findings of the CRO risk report, in which no adverse findings were reported. The Committee
also had regard to the share price at vesting of 276.8p relative to the share price at grant of 361p. Whilst recognising the impact of the fall
in the share price on the overall experience of shareholders, the Committee concluded that it was unnecessary to make any adjustment
to the vesting outcome to take account of this. The Committee took into account that the structure of the EIP means that the whole
amount of each Executive Director’s variable pay is denominated in shares from the start of the year with no bonuses paid in cash, so
that the Executive Directors are exposed to any share price movement over the performance period. The Committee also recognised
that the majority of the vested EIP awards are deferred awards, in relation to which the Executive Directors are aligned with the
shareholder experience for a longer period and with the awards remaining subject to robust performance underpins linked to the
underlying performance of the Group.
Taking into consideration the strong financial performance in the year despite a challenging external environment, and the successful
implementation of the FCA’s new Consumer Duty requirements, the CEO’s, CFO’s and COO’s awards vested at 59%, 60% and 63%
respectively, as regards both the annual and deferred awards. Further detail is included in the table below. The Committee considers
that the level of payout is reflective of the overall performance of the Group in the year and is appropriate.
Granted
Vested and
released
Initially vested
and deferredForfeited
CEO
Annual awards107,03962,795—44,244
Deferred awards160,559—94,19466,365
COO
Annual awards58,65037,144—21,506
Deferred awards87,975—55,71732,258
CFO
Annual awards77,96646,778—31,188
Deferred awards116,948—70,16846,780
The deferred awards are also subject to performance underpins for a further three years. The underpin conditions are set out below.
UnderpinMeasureDetails
Grow shareholder valueMeasurement of the underlying
performance and strength of the Company.
No material deterioration in the underlying performance of the
Company which is significantly greater than any deterioration in
the performance of comparator listed financial services companies.
Risk, conduct and
compliance
Effective individual and Company
risk management.
No material failure in risk management, conduct or compliance.
The participants are entitled to acquire shares following the assessment of the underpins but (other than as regards sales to cover tax
liabilities) participants are required to hold acquired shares (and to not dispose of shares) for a further 12 months.
Payments made to former Directors during the year (Audited)
As reported in the 2022 Annual Report, Andy Bell stepped down from the Board with effect from 30 September 2022, but has continued
to work with the business in a consultancy role. AJ Bell Business Solutions, a wholly owned subsidiary of AJ Bell plc, entered into a
consultancy agreement with Blythe Business Services Ltd (BBSL), a company associated with Andy, on 1 October 2022. Under the terms
of the consultancy agreement, BBSL was paid a fee of £150,000 in the year ended 30 September 2023.
Andy retained his deferred awards under the EIP which will continue to be released following the end of a deferral period subject to the
satisfaction of the performance underpin. The holding period and post-employment shareholding guidelines will also continue to apply.
On 30 April 2023, Helena Morrissey stepped down as Chair and has remained in a consultancy role with a focus on Money Matters,
AJ Bell’s initiative to encourage more women to think about investing, as well as advising the Company on its diversity and inclusion
strategy. Since stepping down as Chair, Helena has received £88,000 in the year ended 30 September 2023.
Payments for loss of office during the year (Audited)
No payments for loss of office were made in the year.
Statement of Directors’ shareholding and share interests (Audited)
The interests of the Directors and their connected persons in the Company’s ordinary shares as at 30 September 2023 (or date of
cessation) and 30 September 2022 were as follows:
30 September
2023
30 September
2022
Executive Directors
Michael Summersgill1,146,1821,195,812
Roger Stott231,622210,872
Peter Birch26,50019,000
Non-Executive Directors
Fiona Clutterbuck6,809n/a
Evelyn Bourke85,29785,297
Eamonn Flanagan151,090151,090
Margaret Hassall——
Simon Turner185,953185,953
Les Platts310,447310,517
1
Helena Morrissey 2,490
2
2,490
1. Les Platts stepped down from the Board as Chair on 26 January 2022. His shareholding is shown at this date. Les was subsequently reappointed as a Non-Executive Director
on 13 July 2023.
2. Helena Morrissey stepped down from the Board on 30 April 2023. Her shareholding is shown at this date.
Since 30 September 2023 Roger Stott has acquired an interest in an additional 111 shares under the Companies’ BAYE plan, via awards of
partnership shares which were made in accordance with the terms of an agreement which was put in place before the year end. There
has been no other subsequent change in Directors’ shareholdings and share interests.
Executive Directors’ shareholding guidelines
The Committee has adopted a shareholding guideline for the Executive Directors, which requires a shareholding equivalent to 350% of
base salary for the Chief Executive Officer and 300% of base salary for other Executive Directors as further described in the Directors’
Remuneration Policy. Michael Summersgill has significantly exceeded this guideline at 30 September 2023, based on the share price at
the end of the financial year. Roger Stott and Peter Birch were appointed as Executive Directors during FY22 and have built up a
shareholding of 291% and 78% respectively. This includes 26,500 shares purchased by Peter Birch. As set out in the Remuneration Policy,
Executive Directors are expected to retain all shares acquired through the EIP deferred awards until the shareholding guideline is met.
The Committee’s approach to the post-cessation shareholding requirements is set out in the Directors’ Remuneration Policy approved at
the 2023 AGM.
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Executive Directors’ interests under share schemes (Audited)
Awards under share plans:
Award date
As at
1 October
2022
Granted
during
the year
Forfeited
during
the year
Exercised
during
the year
As at
30 September
2023Status
Michael
Summersgill
Deferred
award
18 Jan 1981,675——81,675
—
Vested and
exercised
Deferred
award
12 Dec 1939,983———
39,983
Subject to
performance
underpins
Deferred
award
10 Dec 2036,163———
36,163
Subject to
performance
underpins
Annual
award
9 Dec 2136,195——36,195
—
Vested and
exercised
Deferred
award
9 Dec 2154,293———
54,293
Subject to
performance
underpins
Annual
award
8 Dec 22—107,03944,244—
62,795
Vested and
unexercised
Deferred
award
8 Dec 22—160,55966,365—
94,194
Subject to
performance
underpins
Roger StottDeferred
award
12 Dec 196,231——6,231
—
Vested and
exercised
Deferred
award
10 Dec 206,151———
6,151
Vested and
unexercised
Annual
award
9 Dec 2131,826——31,826
—
Vested and
exercised
Deferred
award
9 Dec 2147,740———
47,740
Subject to
performance
underpins
Annual
award
8 Dec 22—58,65021,506—
37,144
Vested and
unexercised
Deferred
award
8 Dec 22—87,97532,258—
55,717
Subject to
performance
underpins
Peter BirchAnnual
award
8 Dec 22—77,96631,188—
46,778
Vested and
unexercised
Deferred
award
8 Dec 22—116,94846,780—
70,168
Subject to
performance
underpins
Current service contracts and terms of engagement
Executive Directors
The Executive Directors are employed under service contracts that can be terminated by the Executive Director or the Company with six
months’ notice. The Directors’ service contracts are available for shareholder inspection at the Company’s registered office. These
contracts were dated as follows:
Contract date
Michael Summersgill1 November 2019
Roger Stott1 November 2019
Peter Birch1 July 2022
Non-Executive Directors
The Non-Executive Directors do not have service agreements and are appointed subject to letters of appointment that can be
terminated with one month’s notice by either the Non-Executive Director or the Company. The letters of appointment are dated
as follows:
Contract date
Fiona Clutterbuck1 May 2023
Evelyn Bourke1 July 2021
Eamonn Flanagan22 March 2018
Margaret Hassall1 September 2021
Simon Turner1 July 2014
Les Platts13 July 2023
Helena Morrissey
1
1 July 2021
1. Helena Morrissey stepped down from the Board on 30 April 2023.
Performance graph and historical Chief Executive Officer remuneration outcomes
The graph below shows the total shareholder return (TSR) performance of the Company’s shares in comparison to the FTSE 250 for the
period from the date of admission, 12 December 2018 to 30 September 2023. The TSR performance of the FTSE 250 index has been
selected as it is considered the most appropriate comparator group to AJ Bell. For the purposes of the graph, TSR has been calculated
as the percentage change during the period in the market price of the shares, assuming that dividends are reinvested in shares on the
ex-dividend date. The graph shows the change in value, up to October 2023, of £100 invested in shares in the Company on the date
of admission compared with the change in value of £100 invested in the FTSE 250.
100
50
150
200
250
Total shareholder return for AJ Bell against the FTSE 250 index
AJ Bell
Total Shareholder Return (rebased to 100)
FTSE 250
Dec 18
Mar 19
Jun 19
Sep 19
Dec 19
Mar 20
Jun 20
Sep 20
Dec 20
Sep 21
Dec 21
Mar 22
Jun 22
Sep 22
Mar 23
Jun 23
Sep 23
Dec 22
Jun 21
Mar 21
CEO remuneration
The table below shows details of the total remuneration and EIP vesting (as a percentage of the maximum opportunity) for the
Chief Executive Officer.
Total single
figure
remuneration
£000
Annual EIP
award (% of
maximum
opportunity)
Deferred EIP
award (% of
maximum
opportunity)
202394159%59%
20221,11067%67%
20211,19179%79%
20201,29779%79%
20191,90665%65%
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Directors’ remuneration ratios and percentage change
The table below sets out in relation to salary / fees, taxable benefits and incentives, the percentage change in pay for the Directors
compared to the wider workforce from 2020 to 2023. The annual change in salary is based on the salary of employees (on a full-time-
equivalent basis) at the end of each financial year, and the annual change in bonus excludes employees that are not eligible for a bonus.
The average employee change has been calculated by reference to the mean change.
Fiona Clutterbuck and Les Platts were appointed during the year 30 September 2023 and accordingly, have been excluded from the table
below. Helena Morrissey stepped down from the Board on 30 April 2023, and has therefore also been excluded from the table below.
* Peter Birch’s salary has been annualised for comparative purposes.
1. The increase in salary and benefits for Michael Summersgill reflects his change in role to CEO in the year.
2. The reduction in the annual bonus for the COO is based on the awards granted under the EIP which are subject to share price movements. For the FY23 awards, the share price
decreased from 361.0p to 276.8p in the period between the grant and vesting. For the FY22 awards, the share price decreased from 375.6p to 354.8p.
3. The increase in benefits for Peter Birch is due to amounts received for sacrificed annual leave in the year.
4. The increase in benefits for the wider workforce reflects the strengthening of our benefits package for employees. Changes to our benefits were implemented from 1 October 2022.
CEO pay ratio
The table below sets out the ratio at median (50th percentile), 25th and 75th quartile of the total remuneration received by the CEO
compared with the total remuneration received by employees (calculated on a full-time equivalent basis). The ratios have been
calculated in accordance with the Companies (Miscellaneous Reporting) Requirements 2018 (the Regulations).
YearPay elementMethod
25th (Lower
quartile)
50th
(Median)
75th (Upper
quartile)
2023SalaryOption A21:117:110:1
Total remunerationOption A35:128:116:1
2022SalaryOption A22:119:111:1
Total remunerationOption A46:137:121:1
2021SalaryOption A23:119:112:1
Total remunerationOption A52:142:125:1
2020SalaryOption A24:119:112:1
Total remunerationOption A59:147:129:1
Remuneration figures used to calculate the above ratio:
YearPay elementCEO
25th (Lower
quartile)
50th
(Median)
75th (Upper
quartile)
2023Salary£500,000£23,984£28,948£50,880
Total remuneration £941,203£26,558£33,430£58,796
2022Salary£498,613£22,171£26,449£44,964
Total remuneration £1,109,710£24,331£30,052£51,731
2021Salary£481,752£21,188£25,272£40,716
Total remuneration £1,190,522£22,823£28,380£46,996
2020Salary£481,752£20,349£25,008£38,568
Total remuneration£1,297,056£22,026£27,511£44,197
The calculation methodology used to identify the employees at each quartile between 2020 and 2023 is Option A, as defined in the
regulations. We believe this is the most robust and accurate approach, and in line with shareholder expectations. The median, 25th and
75th percentile colleagues were determined based on calculating total annual remuneration up to and including 30 September. Total
full-time equivalent remuneration for employees reflects all pay and benefits received by an individual in respect of the relevant year and
has been calculated in line with the methodology for the single figure of remuneration for the CEO, shown on page 111. Only employees
that were employed at the end of the financial year were included. Annual bonuses of employees are based on the expected pay-out.
The reason for this is that the annual bonus results had not been paid at the time of preparing the ratio calculations. The workforce
comparison is based on the payroll data for the financial year for all employees (including the CEO but excluding Non-Executive Directors).
A significant proportion of the CEO’s pay is in the form of variable pay through the EIP scheme. CEO pay will therefore vary year-on-year
based on Company and share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into account.
The Committee believes that the median pay is consistent with the pay, reward and progression policies for the UK employee population,
and is appropriate for the Company’s size and structure.
Distribution statement
The following table sets out the total remuneration for all employees and the total shareholder distributions:
2023
£000
2022
£000% change
Total remuneration for all employees
1
64,75854,88718%
Dividends (including special dividends) and share buybacks
2
35,29450,383(30%)
Dividends (excluding special dividends) and share buybacks
2
35,29429,87218%
1. Total remuneration for all employees represents the underlying staff cost for the Group.
2. See notes 11 and 23 in the consolidated financial statements.
Statement of voting at the AGM
Votes cast by proxy and at the meeting at the AGM held on 8 February 2023 in respect of the Directors’ Remuneration report and the
This report was approved by the Board on 6 December 2023 and signed on its behalf by:
Margaret Hassall
Chair of the Remuneration Committee
6 December 2023
Directors’ Remuneration report
Annual Report on Remuneration
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120AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023121
Directors’ indemnities
The Company has made qualifying third-party indemnity
provisions for the benefit of its Directors. These provisions were
for the purposes of section 234 of the Companies Act 2006 and
were in force throughout the financial year and remain so at the
date of this report.
Share capital
Details of the Company’s issued share capital, together with
details of the movements therein, are set out in note 23 to the
financial statements. This includes the rights and obligations
attaching to shares and restrictions on the transfer of shares.
The Company has one class of ordinary share which carries no
right to fixed income. There are no specific restrictions on the
size of the holding nor on the transfer of shares, which are both
governed by the general provisions of the Articles and prevailing
legislation.
The Directors are not aware of any agreements between holders
of the Company’s shares that may result in restrictions on the
transfer of securities or on voting rights.
Employee benefit trusts have been established in order to provide
benefits for the Group’s employees and former employees. This
includes acting as a vehicle for the acquisition and holding of
a pool of shares to satisfy share awards under the Company’s
employee share plans. During the year, 115,908 options under
the Executive Incentive Plan (EIP) were exercised and issued
from the trusts as discussed in note 23.
Authority to purchase its own shares
The Company is permitted pursuant to the terms of its Articles to
purchase its own shares subject to shareholder approval. The
Company was granted authority at the 2023 AGM to purchase its
own shares up to an aggregate value of 10% of the issued nominal
capital. No shares were purchased under this authority in the year
to 30 September 2023 and up to the date of this report. The
authority will expire on the earlier of the end of the next AGM
and 28 February 2024.
Substantial shareholdings
Information provided to the Company by substantial shareholders
(holding voting rights of 3% or more in the financial instruments of
the Company) pursuant to the DTRs are published via a Regulatory
Information Service and are available on the Company’s website.
As at 30 September 2023, the following information has been
received in accordance with DTR 5 from holders of notifiable
interests in the Company’s issued share capital. It should be noted
some of these holdings may have changed since the Company
received the notification. Holders are not required to notify the
Company of any change until this, or the next applicable threshold
is reached or crossed.
Interested party
Number of
shares
% of share
capital
1
Andy Bell87,118,66321.75
Liontrust Investment Partners LLP 41,050,165 9.96
Between 30 September 2023 and 6 December 2023 (the latest
practicable date for inclusion in this report), the following
information has been received in accordance with DTR 5 from
holders of notifiable interests in the Company’s issued share capital:
Interested party
Number of
shares
% of share
capital
1
Kayne Anderson Rudnick Investment
Management, LLC
12,421,956 3.01
Change of control
There are no significant agreements to which the Company is a
party that take effect, alter or terminate on a change of control of
the Company following a takeover bid. There are no agreements
between the Company and its Directors or employees providing
for compensation for loss of office or employment that occurs
because of a takeover bid.
However, options and awards granted to employees under the
Company’s share schemes and plans may vest on a takeover,
under the schemes’ provisions.
Capital management
The Group is subject to the Investment Firm Prudential Regime
(IFPR) for UK firms authorised under the Markets in Financial
Instruments Directive (MiFID). It therefore complies with the rules
outlined by the Financial Conduct Authority (FCA) within the
Prudential Sourcebook for MIFID Investment Firms (MIFIDPRU).
The Group has a consolidated regulatory capital requirement.
The capital held to meet this requirement comprises share capital,
share premium and retained earnings. The Directors ensure that
the level of capital held in the Group:
• meets the regulatory capital requirements;
• provides a strong base for ongoing trading activities; and
• is sufficient to support the Group’s long-term strategy.
The Group’s regulatory capital requirement and details can be
found under our MIFIDPRU 8 disclosures, which can be found on
the Group’s website at ajbell.co.uk. The Group continues to hold
a significant amount of capital above its regulatory capital
requirement.
Financial instruments and risk management
The risk management objectives and policies of the Group are set
out within note 25 of the financial statements.
Political contributions
No political contributions were made by the Group during the year
(2022: £nil).
Corporate social responsibility
Information about the Group’s approach to the environment,
including details of our greenhouse gas emissions, is set out
on pages 46 to 54 of the Strategic report.
Directors’ report
The Directors present their annual report on
the affairs of the Group, together with the
consolidated financial statements and Auditor’s
report, for the year ended 30 September 2023.
Additional disclosures
The Strategic report is a requirement of the UK Companies Act
2006 and can be found on pages 1 to 69 of this Annual Report.
The Company has chosen, in accordance with section 414C (11)
of the Companies Act 2006, to include details of the following
matter in its Strategic report that would otherwise be disclosed
in the Directors’ report.
DetailPage(s)
Likely future developments in the business15
Research and development 58 and 59
Greenhouse gas emissions46 to 54
Non-financial reporting55
Corporate governance
The Corporate Governance report is set out on pages 80 to 87.
The information in that section is incorporated into this Directors’
report by reference, is deemed to form part of this report and so
fulfils the requirements of the corporate governance statement for
the purposes of DTR 7.2.1.
A statement as to the Company’s compliance with the UK
Corporate Governance Code ( the ‘Code’) and details of where the
Code is publicly available can be found in the Chair’s Introduction
to Corporate Governance on page 73.
The Strategic report and the Directors’ report together form the
Management report for the purposes of the Disclosure Guidance
and Transparency Rules (‘DTR’) 4.1.8R.
The Company is required to disclose certain information under
Listing Rule 9.8.4R in the Directors’ report or to advise where such
relevant information is contained. Information required to be
disclosed by the Listing Rules, and which is not included in the
Directors’ report, can be located as follows:
Listing Rule 9.8.4
Required Disclosure
Location in the Annual Report
and Financial Statements
(12) Current year dividend
waiver agreements
Note 11 to the consolidated financial
statements provides information on
employee benefit trusts that have
waived dividends.
(13) Future dividend
waiver agreements
Note 11 to the consolidated financial
statements provides information on
employee benefit trusts that have
waived dividends.
Principal activity
AJ Bell plc (the ‘Company’) and its subsidiaries (together the
‘Group’) provide an investment platform operating in the advised
and D2C markets. The Company is registered as a public limited
company under the Companies Act 2006 and is listed on the Main
Market of the London Stock Exchange.
Results and future performance
A review of the Group’s results and activities is covered within the
Strategic report on pages 1 to 69. This incorporates the Chair’s
statement and Chief Executive Officer’s review, which include an
indication of likely future developments.
Key performance indicators
Key performance indicators in relation to the Group’s activities are
continually reviewed by senior management and are presented on
pages 26 and 27.
Dividends
The Board recommends a final dividend of 7.25p per ordinary
share for the year ended 30 September 2023. This, together with
the interim dividend of 3.50p per ordinary share paid on 30 June
2023, makes a total dividend in respect of the financial year
ended 30 September 2023 of 10.75p per ordinary share. The final
dividend proposed by the Directors will be subject to approval at
the AGM on 30 January 2024. If approved, the Company will pay a
final dividend on 9 February 2024 to shareholders on the register
at 12 January 2024. The ex-dividend date will be 11 January 2024.
The employee benefit trusts have elected to waive all dividends on
shares held under the trusts relating to AJ Bell plc. Further details
can be found in note 11 to the financial statements.
Articles of Association
The Articles of Association of the Company (the ‘Articles’)
were adopted by special resolution on 15 November 2018. Any
amendments to the Articles may be made in accordance with
the provisions of the Companies Act 2006, by way of a special
resolution at a general meeting of shareholders.
Directors
The Directors of the Group who were in office during the year are
disclosed on pages 74 to 77.
Under the Articles, all of the Directors are required to retire from
the Board at the AGM. Accordingly, each of the Directors, being
eligible, will offer themselves for re-election by the members of
the Company.
The service agreements of current Executive Directors and the
letters of appointment of the Non-Executive Directors are
available for inspection at the Company’s registered office.
Directors’ powers
Subject to company law and the Company’s Articles, the Directors
may exercise all of the powers of the Company and may delegate
their power and discretion to committees. The ExCo is responsible
for the day-to-day management of the Group. The Articles give
the Directors power to appoint and replace Directors.
Directors’ interests
Directors’ interests in the shares of AJ Bell plc are disclosed in the
Directors’ Remuneration report on page 117.
During the period covered by this report, no Director had any
material interest in a contract to which the Company or any of its
subsidiary undertakings was a party (other than their own service
contract) that requires disclosure under the requirements of the
Companies Act 2006.
1. The percentage of voting rights detailed above was calculated at the time of the relevant disclosures made in accordance with Rule 5 of the DTRs.
Other informationGovernanceFinancial statementsStrategic report
122AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023123
The Directors are responsible for preparing the
Annual Report and the Financial Statements in
accordance with UK-adopted international
accounting standards and applicable law
and regulations.
Company law requires the Directors to prepare Group and Parent
Company financial statements for each financial year. Under that
law the Directors are required to prepare the Group financial
statements in accordance with UK-adopted international
accounting standards and have elected to prepare the Parent
Company financial statements in accordance with UK accounting
standards and applicable law including FRS 101 Reduced
Disclosure Framework.
Under company law the Directors must not approve the financial
statements unless they are satisfied that they give a true and fair
view of the state of affairs of the Group and Parent Company and
of the profit or loss for the Group for that period. The Directors
are also required to prepare the Group financial statements in
accordance with international financial reporting standards as
adopted by the UK.
In preparing these financial statements, the Directors are
required to:
• select suitable accounting policies and then apply them
consistently;
• make judgements and accounting estimates that are reasonable
and prudent;
• for the Group financial statements, state whether they have
been prepared in accordance with UK-adopted international
accounting standards, subject to any material departures
disclosed and explained in the financial statements;
• for the Parent Company financial statements, state whether
applicable UK accounting standards have been followed,
subject to any material departures disclosed and explained
in the financial statements;
• prepare the financial statements on the going concern basis
unless it is inappropriate to presume that the Group or Parent
Company will continue in business; and
• prepare a Directors’ report, a Strategic report and Directors’
Remuneration report which comply with the requirements
of the Companies Act 2006.
The Directors are responsible for keeping adequate accounting
records that are sufficient to show and explain the Parent
Company’s transactions and disclose with reasonable accuracy at
any time the financial position of the Parent Company and enable
them to ensure that the financial statements comply with the
Companies Act 2006.
They are also responsible for safeguarding the assets of the Group
and hence for taking reasonable steps for the prevention and
detection of fraud and other irregularities.
The Directors are responsible for ensuring the Annual Report
and the Financial Statements are made available on a website.
Financial statements are published on the Company’s website in
accordance with legislation in the United Kingdom governing the
preparation and dissemination of financial statements, which may
vary from legislation in other jurisdictions. The maintenance and
integrity of the Company’s website is the responsibility of the
Directors. The Directors’ responsibility also extends to the
ongoing integrity of the financial statements contained therein.
Each of the Directors, whose names and responsibilities are listed
in the Corporate Governance report, confirms that, to the best of
their knowledge:
• The financial statements have been prepared in accordance
with the applicable set of accounting standards and give a true
and fair view of the assets, liabilities, financial position and profit
and loss of the Group.
• The Annual Report includes a fair review of the development
and performance of the business and the financial position of
the Group and Parent Company, together with a description of
the principal risks and uncertainties that they face.
We consider that the Annual Report and Financial Statements,
taken as a whole, are fair, balanced and understandable and
provides the information necessary for shareholders to assess the
Group’s position and performance, business model and strategy.
Approved by the Board on 6 December 2023 and signed on its
behalf by:
Olubunmi Likinyo
Company Secretary
4 Exchange Quay
Salford Quays
Manchester
M5 3EE
Statement of Directors’ responsibilities
Disabled employees
We welcome applications from people with disabilities and we
make reasonable adjustments to the recruitment and selection
process for those who are interested in working for the Group. In
the event of employees becoming disabled, every effort is made
to ensure that their employment with the Group continues and
that the appropriate facilities and training are arranged. It is the
policy of the Group that the training, career development and
promotion of disabled persons must, as far as possible, be the
same as that of other employees.
Engagement with employees
The Group places considerable value on the involvement of its
employees and has continued to keep them informed on matters
affecting them as employees and on the various other factors
affecting the performance of the Group. This is achieved through
formal and informal meetings and internal publications. Employee
representatives are consulted regularly on a wide range of matters
affecting their current and future interests via AJ Bell’s Employee
Voice Forum which is chaired by Fiona Clutterbuck. Employee
share schemes have been operated since June 2005. These
schemes have promoted wider employee involvement in the
Group and include our annual free share award scheme.
Further information on employee engagement is set out
on pages 39 to 43 of the Strategic report.
The Directors believe that the incentivisation of senior
management and key employees by equity participation is
an important factor in the continuing success of the Group.
This policy aligns the interests of management and the wider
workforce with those of the shareholder base.
Engagement with suppliers, customers and
other stakeholders
Details of how the Group engages with its key stakeholders,
including its shareholders, can be found on pages 28 and 29
of the Strategic report.
Details of how interests of stakeholders are considered in the
Board’s decision making can be found in the Section 172
statement on pages 30 and 31.
Internal control
The Board has overall responsibility for the maintenance of the
internal control system established by the Group and places
considerable reliance on a strong control environment. However,
such a system is designed to manage rather than eliminate the
risk of failure to achieve business objectives. It can only provide
reasonable and not absolute assurance against material
misstatement or loss. Compliance with internal control
procedures is monitored by the Directors through the Risk &
Compliance Committee and the Audit Committee, which are
responsible for overseeing the Group’s risk management,
compliance and internal audit functions. Details of the Group’s
risk management can be found on pages 60 to 62.
Market Abuse Regulation
The Company has its own internal dealing rules which encompass
the requirements of the Market Abuse Regulation.
Going concern and Viability statement
The consolidated financial statements have been prepared on a
going concern basis. After making enquiries and considering the
Group’s financial position, its business model, strategy, financial
forecasts and regulatory capital together with its principal risks
and uncertainties, the Directors have a reasonable expectation
that the Group will be able to continue in operation and meet its
liabilities as they fall due for at least 12 months from the date of
signing this report. The going concern basis of preparation is
discussed within note 2.1 to the consolidated financial statements.
In accordance with provision 31 of the UK Corporate Governance
Code, the Directors have assessed the prospects of the Group
over a longer period than the 12 months required by the going
concern provision. Details of the assessment can be found on
page 69.
Events after reporting date
Details of significant events since the reporting date are contained
in note 29 to the financial statements.
Disclosure of information to auditor
Each of the persons who is a Director at the date of approval of
this Annual Report confirms that:
• so far as the Director is aware, there is no relevant audit
information of which the Company’s auditor is unaware; and
• the Director has taken all the steps that they ought to have
taken as a Director in order to make themselves aware of any
relevant audit information and to establish that the Company’s
auditor is aware of that information.
This confirmation is given pursuant to section 418 of the
Companies Act 2006 and should be interpreted in accordance
with, and subject to, those provisions.
Auditor
Resolutions to reappoint BDO LLP as auditor of the Company and
to authorise the Audit Committee to determine its remuneration
will be proposed at the AGM to be held on 30 January 2024.
Annual General Meeting
The AGM will be held at 12 noon on 30 January 2024 and
will be held as a physical meeting as detailed in the Corporate
Governance report on page 87. Details of the resolutions to be
proposed at the AGM are set out in the separate circular which
has been sent to all shareholders and is available on the AJ Bell
website at ajbell.co.uk/group/investor-relations/agm.
Approved by the Board on 6 December 2023 and signed on its
behalf by:
Olubunmi Likinyo
Company Secretary
4 Exchange Quay
Salford Quays
Manchester
M5 3EE
Directors’ report
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124AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023125
Financial statements
128 Independent auditor’s report
to the members of AJ Bell plc
134 Consolidated income statement
135 Consolidated statement
of financial position
136 Consolidated statement
of changes in equity
137 Consolidated statement
of cash flows
138 Notes to the consolidated
financial statements
164 Company statement
of financial position
165 Company statement
of changes in equity
166 Notes to the Company financial
statements
Other information
170 Consolidated unaudited five-year
summary
171 Glossary
172 Definitions
173 Company information
As a parent, financial security is incredibly
important to me, so investing was high up on
my agenda. It’s been a pretty easy journey so far;
I’m just pleased I’ve made that jump. Investing
makes me feel secure and on track in life. Now
I’ve done it, I can only feel like I’m winning.”
Mark
AJ Bell customer
#FeelGoodInvesting
See more at ajbell.co.uk/group/feel-good-investing
Helping Mark invest for the
long-term
Age: 37 years old
Mission: To take a sabbatical and boost
his own private pension
Mark began investing last June, and as
a parent, financial security is incredibly
important to him. He wants to secure his
children’s futures, whether that be for
university fees or a house deposit in the
future. Mark has opened up an ISA and
a SIPP, aiming to gradually increase his
contributions each month.
Mark was impressed by the number of
options offered on our platform and
believes it’s a one-stop shop for his
investing needs. He is able to track his
investment progress using our easy-to-
use website and has also been very
impressed with AJ Bell’s customer
service, who were attentive to his initial
queries about using the site.
Mark is a real AJ Bell customer sharing his
honest opinions.
Other informationGovernanceFinancial statementsStrategic report
126AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023127
Opinion on the financial statements
In our opinion:
• the financial statements give a true and fair view of the state
of the Group’s and of the Parent Company’s affairs as at
30 September 2023 and of the Group’s profit for the year
then ended;
• the Group financial statements have been properly prepared
in accordance with UK-adopted international accounting
standards;
• the Parent Company financial statements have been properly
prepared in accordance with United Kingdom Generally
Accepted Accounting Practice; and
• the financial statements have been prepared in accordance
with the requirements of the Companies Act 2006.
We have audited the financial statements of AJ Bell plc (the ‘Parent
Company’) and its subsidiaries (the ‘Group’) for the year ended
30 September 2023 which comprise the consolidated income
statement, the consolidated statement of financial position, the
consolidated statement of changes in equity, the consolidated
statement of cash flows, the company statement of financial
position, the company statement of changes in equity and notes
to the financial statements, including a summary of significant
accounting policies.
The financial reporting framework that has been applied in the
preparation of the Group financial statements is applicable law
and UK-adopted international accounting standards. The financial
reporting framework that has been applied in the preparation of
the Parent Company financial statements is applicable law and
United Kingdom Accounting Standards, including Financial
Reporting Standard 101 Reduced Disclosure Framework (United
Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our
responsibilities under those standards are further described in the
Auditor’s responsibilities for the audit of the financial statements
section of our report. We believe that the audit evidence we have
obtained is sufficient and appropriate to provide a basis for our
opinion. Our audit opinion is consistent with the additional report
to the audit committee.
Independence
Following the recommendation of the audit committee, we were
appointed by the Board of Directors in June 2019 to audit the
financial statements for the year ended 30 September 2020 and
subsequent financial periods. The period of total uninterrupted
engagement including retenders and reappointments is 4 years,
covering the years ended 30 September 2020 to 30 September
2023. We remain independent of the Group and the Parent
Company in accordance with the ethical requirements that
are relevant to our audit of the financial statements in the UK,
including the FRC’s Ethical Standard as applied to listed
public interest entities, and we have fulfilled our other ethical
responsibilities in accordance with these requirements.
The non-audit services prohibited by that standard were
not provided to the Group or the Parent Company.
Independent auditor’s report to the members of AJ Bell plc
Overview
Coverage
100% (2022: 100%) of Group profit before tax
100% (2022: 100%) of Group revenue
100% (2022: 100%) of Group total assets
20232022
Key audit matters
Existence and accuracy of revenueYY
Share based payments – post-acquisition earn out
1
NY
Materiality
Group financial statements as a whole
£4.4m (2022: £2.9m) based on 5% (2022: 5%) of profit before tax.
1. We do not consider this to be a key audit matter for the current year given the share based payment charge associated with the transaction is not material to the Group
financial statements.
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override
of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk of material
misstatement.
The group engagement team carried out a full scope audit of all significant components as well as non-significant components in the
group as they required audits for statutory purposes.
Climate change
Our work on the assessment of potential impacts on climate-related risks on the Group’s operations and financial statements included:
• Enquiries and challenge of management and the Board to understand the actions they have taken to identify climate-related risks and
their potential impacts on the financial statements and adequately disclose climate-related risks within the annual report;
• Our own qualitative risk assessment taking into consideration the sector in which the Group operates and how climate change affects
this particular sector; and
• Review of the minutes of Board and Audit Committee meetings and other papers related to climate change and performed a risk
assessment as to how it may affect the financial statements and our audit.
We also assessed the consistency of management’s disclosures included as ‘Other Information’ on page 131 with the financial statements
and with our knowledge obtained from the audit.
Based on our risk assessment procedures, we did not identify there to be any key audit matters materially impacted by climate-related risks.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we
identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the
Directors’ use of the going concern basis of accounting in the
preparation of the financial statements is appropriate. Our
evaluation of the Directors’ assessment of the Group and the
Parent Company’s ability to continue to adopt the going concern
basis of accounting included:
• Review of the prior year forecasts prepared by the Directors
compared to current year actuals to assess the historical
accuracy of the Directors’ budgets and forecasts and
considered the reason for variations;
• Review of the current year forecasts prepared by the Directors
and challenge of the key inputs and assumptions such as
customer growth rate and retention included therein based
on our knowledge of the business and understanding of the
risks arising from the current economic environment; and
• Understanding and review of the Group’s stress testing of
liquidity and regulatory capital, including challenging the
rationale behind the severity of the stress scenarios that were
used based on our understanding of the wider economic
environment in which the business is operating.
Based on the work we have performed, we have not identified
any material uncertainties relating to events or conditions that,
individually or collectively, may cast significant doubt on the
Group and the Parent Company’s ability to continue as a going
concern for a period of at least twelve months from when the
financial statements are authorised for issue.
In relation to the Parent Company’s reporting on how it has
applied the UK Corporate Governance Code, we have nothing
material to add or draw attention to in relation to the Directors’
statement in the financial statements about whether the Directors
considered it appropriate to adopt the going concern basis of
accounting.
Our responsibilities and the responsibilities of the Directors with
respect to going concern are described in the relevant sections of
this report.
Other informationGovernanceFinancial statementsStrategic report
128AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023129
Independent auditor’s report to the members of AJ Bell plc
Key audit matter How the scope of our audit addressed the key audit matter
Existence and accuracy
of revenue
Please refer to
accounting policies in
note 2.4 and revenue
breakdown in note 5
As disclosed in note 5 of
the financial statements,
management and the
Board categorise revenue
into three sub categories:
• “recurring fixed”, which
includes the recurring
pension administration
fees;
• “recurring ad valorem”,
which includes custody
fees and net interest
income; and
• “transactional”, which
includes dealing fees,
FX fees and non-
recurring pension
administration fees.
There is a risk that
revenue may be misstated
due to errors in system
calculations or manual
processes. There is also a
risk that fees are not
calculated in line with
agreements in place. We
therefore considered the
accuracy of revenue to be
a significant risk and a key
audit matter.
There are also various
performance incentive
schemes in place
therefore there is a risk of
overstatement of revenue
by management. We
therefore consider the
existence of revenue to
be a significant risk and a
key audit matter.
For Dealing, Custody, FX and recurring pension administration fees, where revenue
is calculated based on transactions with and assets of customers, we gained an
understanding of the processes and controls, including IT controls around the
end-to-end payment process and evaluated the design effectiveness of key
controls. This included an assessment of the appropriateness of the configuration
rules within the system that were designed to ensure funds are appropriately
allocated and tagged to each individual customer and testing to check the
configuration is working appropriately.
Based on this assessment we used a combination of substantive testing and controls
based testing to gain assurance around the integrity of the system configuration rules
to check that fees were calculated accurately and in line with agreements.
The key aspects of this testing are set out below:
• We tested the operating effectiveness of relevant IT controls over the revenue
systems as well as the systems with which they interact. Where deficiencies were
identified in these controls, we identified and tested manual mitigating controls,
or performed risk crystallisation testing to verify that the risk posed by these
deficiencies had not crystallised in the period under audit.
• To address the risk of inaccurate and potential manipulation of key data inputs
used in the automated calculation of dealing, FX, custody and recurring pension
administration fee:
–We tested the operating effectiveness of management’s manual controls over
the relevant data in the revenue systems (for example over the recording of
customer holdings, and matching of transactions to third party records).
–We tested samples of key data inputs held and used in the revenue systems to
supporting documentation.
• To address the risk of potential manipulation of the calculation logic within the
administrative system to increase reported revenue, we used our data analytics
software to reperform the calculation of key income streams on
a customer-by-customer basis, including dealing income, FX income, custody
income and recurring pension administration fees, using source data extracted
from records held by the group. We then compared our independent
recalculations to the amounts reported. With respect to the calculations, we
noted differences which in quantitative terms were immaterial. A sample of these
differences were investigated and agreed to supporting documentation to assess
their legitimacy.
• For a sample of Custody Solutions and Institutional customers, we checked that
their dealing and custody fees were being calculated in accordance with the
underlying agreements.
• For a sample of the non-recurring administration fees, we agreed a sample to
customer instructions and checked that the associated fee was in line with the
Group’s documented fee structure; and
• We performed a reconciliation of the recurring pension administration fees recorded
inthe customer system to the banking reports for the current financial year.
For net interest income, we performed the following procedures:
• Verification that the deposited money per the internally maintained interest
income workings reconciled to the amount of deposited client money per
separately maintained internal records;
• Tested the operating effectiveness of controls around the external client money
reconciliations;
• Tested the operating effectiveness of controls around the external Self-Invested
Personal Pension (SIPP) money reconciliations and agreed client money and SIPP
money balances to external bank confirmations.
• For a sample of interest earning deposits, agreed terms to confirmations sent by
the banks to the Group at the point the deposit was placed;
• Agreed a sample of interest receipts to bank statements;
• Recalculated the expected interest income based on the deposit amounts and
terms per internal records across 100% of the population of deposits active during
the period under review and agreed the amount to that recorded
• For a sample of customers, recalculated the amount of interest paid away by the
Group to those individuals; and
• Agreed total paid away interest to bank statements.
Key observations:
From testing we consider the existence and accuracy of revenue to be appropriate.
Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We
consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of
reasonable users that are taken on the basis of the financial statements.
In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality
level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not
necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality
as follows:
Group financial statementsParent company financial statements
2023
£m
2022
£m
2023
£k
2022
£k
Materiality
4.42.9915810
Basis for
determining
materiality
5% of profit before tax.5% of profit before tax. 1.5% of total assets of the
parent company.
1.5% of total assets of the
parent company.
Rationale
for the
benchmark
applied
Profit on ordinary activities
before taxation attributable
to shareholders has been
used as we consider this to
be the most significant
determinant of the Group’s
financial performance used
by shareholders and other
users of the financial
statements.
Profit on ordinary activities
before taxation attributable
to shareholders has been
used as we consider this to
be the most significant
determinant of the Group’s
financial performance used
by shareholders and other
users of the financial
statements.
Total assets is considered
the most relevant metric to
the users of the financial
statements given that the
parent company is parent of
the group and does not
earn any income other than
dividends from subsidiary
entities.
Total assets is considered the
most relevant metric to the
users of the financial
statements given that the
parent company is parent of
the group and does not earn
any income other than
dividends from subsidiary
entities.
Performance
materiality
3.32.0685607
Basis for
determining
performance
materiality
Performance materiality
was calculated using 75% of
overall materiality.
Performance materiality
was calculated using 75% of
overall materiality.
Performance materiality
was calculated using 75% of
overall materiality.
Performance materiality was
calculated using 75% of
overall materiality.
Rationale
for the
percentage
applied for
performance
materiality
This was based on our risk
assessment procedures and
the expectation of a low
level of misstatements
based on past experience.
This was based on our risk
assessment procedures and
the expectation of a low
level of misstatements
based on past experience.
This was based on our risk
assessment procedures and
the expectation of a low
level of misstatements
based on past experience.
This was based on our risk
assessment procedures and
the expectation of a low level
of misstatements based on
past experience.
Component materiality
For the purposes of our Group audit opinion, we set materiality for each significant component of the Group. Component materiality
ranged from £39k to £3.29m (2022: £39k to £2.18m) based on the materiality levels set for the components’ individual entity audits,
while also considering the size and our risk of material misstatement of that component and capping its materiality level where relevant
to take into consideration aggregation risk. In the audit of each significant component, we further applied performance materiality levels
of 75% (2022: 75%) of the component materiality to our testing to ensure that the risk of errors exceeding component materiality was
appropriately mitigated.
Reporting threshold
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £87k (2022:£58k).
We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.
Other information
The directors are responsible for the other information. The other information comprises the information included in the annual report
and financial statements other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of
assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other
information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise
appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to
determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
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130AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023131
Independent auditor’s report to the members of AJ Bell plc
Corporate Governance statement
The Listing Rules require us to review the Directors’ statement in relation to going concern, longer-term viability and that part of the
Corporate Governance statement relating to the parent company’s compliance with the provisions of the UK Corporate Governance
Code specified for our review.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance
statement is materially consistent with the financial statements or our knowledge obtained during the audit.
Going concern and
longer-term viability
• The Directors’ statement with regards to the appropriateness of adopting the going concern basis of
accounting and any material uncertainties identified; and
• The Directors’ explanation as to their assessment of the Group’s prospects, the period this assessment covers
and why the period is appropriate.
Other Code
provisions
• Directors’ statement on fair, balanced and understandable;
• Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks;
• The section of the annual report that describes the review of effectiveness of risk management and internal
control systems; and
• The section describing the work of the Audit Committee.
Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies
Act 2006 and ISAs (UK) to report on certain opinions and matters as described below.
Strategic report and
Directors’ report
In our opinion, based on the work undertaken in the course of the audit:
• the information given in the Strategic report and the Directors’ report for the financial year for which the
financial statements are prepared is consistent with the financial statements; and
• the Strategic report and the Directors’ report have been prepared in accordance with applicable legal
requirements.
In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained
in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors’ report.
Directors’
remuneration
In our opinion, the part of the Directors’ Remuneration report to be audited has been properly prepared in
accordance with the Companies Act 2006.
Matters on which we
are required to
report by exception
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006
requires us to report to you if, in our opinion:
• adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit
have not been received from branches not visited by us; or
• the Parent Company financial statements and the part of the Directors’ Remuneration report to be audited are
not in agreement with the accounting records and returns; or
• certain disclosures of Directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Responsibilities of Directors
As explained more fully in the statement of Directors’ responsibilities, the Directors are responsible for the preparation of the financial
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no
realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which
our procedures are capable of detecting irregularities, including fraud is detailed on the next page.
Fraud
We assessed the susceptibility of the financial statements to
material misstatement, including fraud. Our risk assessment
procedures included:
• Enquiry with management and those charged with governance
regarding any known or suspected instances of fraud;
• Obtaining an understanding of the Group’s policies and
procedures relating to:
–Detecting and responding to the risks of fraud; and
–Internal controls established to mitigate risks related to fraud.
• Review of minutes of meetings of those charged with
governance for any known or suspected instances of fraud;
• Discussion amongst the engagement team as to how and
where fraud might occur in the financial statements; and
• Considering remuneration incentive schemes and performance
targets and the related financial statement areas impacted
by these.
We considered which areas of the financial statements might be
most susceptible to fraud and irregularities and identified the
following areas:
• Existence and accuracy of revenue;
• Capitalisation of the share-based payment expense and other
staff costs attributable to the development of the Adalpha
platform proposition;
• Management override of controls.
Our tests included:
• The procedures set out in the key audit matters section above;
• In respect of the risk of management override of controls,
testing a sample of journals which met defined fraud risk criteria
by agreeing those journals to supporting documentation and
evaluating whether there was evidence of bias by Directors that
represented a risk of material misstatement due to fraud;
• Testing the operating effectiveness of the controls in place over
the appropriate proportioning of costs capitalised vs expensed
in respect of the Adalpha platform proposition, as well as
agreeing these costs to supporting documentation; and
• Consideration of whether the costs capitalised in respect of the
Adalpha platform proposition met the capitalisation criteria of
the applicable accounting standard.
Non-compliance with laws and regulations
Based on:
• Our understanding of the Group and the industry in which
it operates;
• Discussion with management and those charged with
governance;
• Obtaining and understanding of the Group’s policies and
procedures regarding compliance with laws and regulations
including an understanding of the control environment in
monitoring compliance with laws and regulations; and
• Consideration of the risk of acts by the Group which were
contrary to applicable laws and regulations, including fraud.
We considered the significant laws and regulations to be
compliance with Companies Act 2006, the relevant accounting
standards, the Financial Conduct Authority’s regulations and the
Listing Rules, as well as consideration of required regulatory
capital levels and whether there was a risk that required capital
levels might be breached in an extreme downside scenario.
We focused on laws and regulations that could give rise to
a material misstatement in the financial statements. Our tests
included:
• agreement of the financial statement disclosures to underlying
supporting documentation;
• review of correspondence with the regulator;
• review of minutes of board meetings and other committee
meetings throughout the period until the date of our audit
report for discussions around potential irregularities throughout
the period and for instances of non-compliance with laws and
regulations; and
• Review and consideration of stress testing performed on
forecasts and consideration of whether required regulatory
capital levels would be breached in an extreme downside
scenario.
The engagement team was deemed to collectively have the
appropriate competence and capabilities to identify or recognise
non-compliance with laws and regulations. We communicated
relevant identified laws and regulations and potential fraud risks
to all engagement team members and remained alert to any
indications of fraud or non-compliance with laws and regulations
throughout the audit.
Our audit procedures were designed to respond to risks of
material misstatement in the financial statements, recognising that
the risk of not detecting a material misstatement due to fraud is
higher than the risk of not detecting one resulting from error, as
fraud may involve deliberate concealment by, for example,
forgery, misrepresentations or through collusion. There are
inherent limitations in the audit procedures performed and the
further removed non-compliance with laws and regulations is
from the events and transactions reflected in the financial
statements, the less likely we are to become aware of it.
A further description of our responsibilities is available
on the Financial Reporting Council’s website at:
www.frc.org.uk/auditorsresponsibilities. This description
forms part of our auditor’s report.
Use of our report
This report is made solely to the Parent Company’s members, as a
body, in accordance with Chapter 3 of Part 16 of the Companies
Act 2006. Our audit work has been undertaken so that we might
state to the Parent Company’s members those matters we are
required to state to them in an auditor’s report and for no other
purpose. To the fullest extent permitted by law, we do not accept
or assume responsibility to anyone other than the Parent
Company and the Parent Company’s members as a body, for our
audit work, for this report, or for the opinions we have formed.
Neil Fung-On
(Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London, United Kingdom
06 December 2023
BDO LLP is a limited liability partnership registered in
England and Wales (with registered number OC305127).
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132AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023133
Consolidated income statement
for the year ended 30 September 2023
Note
2023
£000
2022
£000
Revenue5218,234163,847
Administrative expenses(132,014)(104,866)
Operating profit686,22058,981
Investment income82,393198
Finance costs9(952)(768)
Profit before tax87,66158,411
Tax expense10(19,442)(11,672)
Profit for the financial year attributable to:
Equity holders of the parent company68,21946,739
Earnings per share
Basic (pence)1216.5911.39
Diluted (pence)1216.5311.35
All revenue, profit and earnings are in respect of continuing operations.
There were no other components of recognised income or expense in either period and, consequently, no statement of other
comprehensive income has been presented.
The notes on pages 138 to 163 form an integral part of these financial statements.
Consolidated statement of financial position
as at 30 September 2023
Note
2023
£000
2022
£000
Assets
Non-current assets
Goodwill136,9916,991
Other intangible assets147,4338,779
Property, plant and equipment153,8093,325
Right-of-use assets1610,80012,273
Deferred tax asset18484610
29,51731,978
Current assets
Trade and other receivables1958,50149,436
Current tax receivable—38
Cash and cash equivalents20146,30484,030
204,805133,504
Total assets234,322165,482
Liabilities
Current liabilities
Trade and other payables21(52,437)(15,604)
Current tax liability (151)—
Lease liabilities16(1,540)(1,566)
Provisions22(1,126) (519)
(55,254) (17,689)
Non-current liabilities
Lease liabilities16(10,866) (12,395)
Provisions22(2,165) (2,004)
(13,031) (14,399)
Total liabilities(68,285) (32,088)
Net assets166,037133,394
Equity
Share capital235251
Share premium8,9638,930
Own shares(2,377) (473)
Retained earnings159,399124,886
Total equity166,037133,394
The financial statements were approved by the Board of Directors and authorised for issue on 6 December 2023 and signed on its
behalf by:
Peter Birch
Chief Financial Officer
AJ Bell plc
Company registered number: 04503206
The notes on pages 138 to 163 form an integral part of these financial statements.
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134AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023135
Share
capital
£000
Share
premium
£000
Retained
earnings
£000
Own
shares
£000
Total
equity
£000
Balance at 1 October 2022518,930124,886(473)133,394
Total comprehensive income for the year:
Profit for the year——68,219—68,219
Transactions with owners, recorded directly in equity:
Deferred tax effect of share-based payment transactions— —(275)— (275)
Tax relief on exercise of share options— — 171 — 171
Share transfer relating to EIP— — (267)267 —
Total transactions with owners — 272 (44,592)267 (44,053)
Balance at 30 September 202251 8,930 45,335 (473)53,843
The notes on pages 166 to 169 form an integral part of these financial statements.
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164AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023165164AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023165
1 General information
The principal activity of AJ Bell plc (the ‘Company’) is that of a holding company.
The Company is a public limited company which is listed on the London Stock Exchange and incorporated in the United Kingdom
under the Companies Act 2006 and is registered in England and Wales. The Company’s number is 04503206 and its registered office
is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.
2 Significant accounting policies
Basis of accounting
The financial statements are prepared on the historical cost basis and a going concern basis in accordance with the Companies Act
2006. These financial statements are presented in sterling, which is the currency of the primary economic environment in which the
Company operates, rounded to the nearest thousand.
The financial statements are prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101).
The Company has set out below where advantage of the FRS 101 disclosure exemptions have been taken. Shareholders were notified of,
and did not object to, the use of the disclosure exemptions.
Disclosure exemptions
The Company is included within the consolidated financial statements of AJ Bell plc, a company incorporated in the United Kingdom,
whose consolidated financial statements are publicly available. Consequently, the Company has, in compliance with FRS 101, taken
advantage of the exemption from preparing the following disclosures that would otherwise have been required under UK-adopted
international accounting standards:
• IAS 7 presentation of a cash flow statement;
• IAS 8 Disclosures in respect of new standards and interpretations that have been issued but which are not yet effective;
• IAS 24 Disclosure of key management personnel compensation and the disclosure of transactions with group companies;
• IFRS 7 Disclosure in respect of financial instruments, provided that the equivalent disclosures are included in the consolidated financial
statements of the group in which the entity is consolidated;
• IFRS 13 Fair Value Measurement paragraphs 91 to 99, provided that equivalent disclosures are included within the consolidated
financial statements of the group for which the entity is consolidated; and
• IFRS 2 Share-Based Payment paragraphs 45 and 46 to 52 provided that equivalent disclosures are included within the consolidated
financial statements of the group for which the entity is consolidated.
The accounting policies adopted are the same as those set out in note 2 of the Group financial statements, which have been applied
consistently apart from the following:
Investments
Investments in subsidiary undertakings are shown at cost less provision for impairment. The Company grants share-based payments to
the employees of subsidiary companies. Each period the fair value of the employee services received by the subsidiary as a capital
contribution from the Company is reflected as an addition to investments in subsidiaries.
Financial instruments
The Company follows the accounting policy of the Group for financial instruments. In addition, the Company has balances with other
group companies. Amounts owed by group companies are financial assets and are recognised at amortised cost. Amounts owed to
group companies are financial liabilities.
Loans issued to group companies at below-market rates of interest are initially recognised at fair value, measured as the present value
of loan repayments, with the below-market element recognised as an investment in subsidiary.
3 Critical accounting judgements and key sources of estimation uncertainty
In the application of the Company’s accounting policies, which are described in note 2 of the consolidated financial statements, the
Directors are required to make judgements, estimates and assumptions to determine the carrying amounts of certain assets and
liabilities. The estimates and associated assumptions are based on the Company’s historical experience and other relevant factors.
Actual results may differ from the estimates applied.
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision
affects both current and future periods.
Notes to the Company financial statements
for the year ended 30 September 2023
The following judgements have been made by the Directors in applying the Company’s policies:
Investment in subsidiaries
At each reporting date, the Company assesses whether there are any indicators of impairment in its investment in subsidiaries. If any such
indicators exist, the investments’ recoverable amount is estimated. There are a number of estimates that management use to forecast the
expected future cash flows of the investments. The estimated recoverable amount of these balances is subjective due to the inherent
uncertainty in forecasting trading conditions and cash flows used in the budgets.
Key judgements and estimates in relation to the estimated recoverable amount of this investment include:
• cash flow forecasts based on anticipated future demand for the investment’s products and services;
• budgeted future costs attributable to the supply of the investment’s products and services; and
• the level of ongoing maintenance expenditure required by the Company’s assets in order to generate the expected level of cash flows.
Any share transactions undertaken in the past 12 months are considered when assessing the fair value of the investment.
Management has identified impairment indicators for Ad Alpha Solution Ltd, which has a carrying value of £6.8m. Subsequently, the
Directors have performed sensitivity analysis on their projections for this subsidiary, with key assumptions being revised adversely to
reflect the potential for assets under administration to be 25% below expected levels and a 63% increase on the pre-tax discount rate
applied to cash flows. The value-in-use continued to support the carrying value of the investment with headroom of £11.4m.
4 Profit for the year
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own income statement for the year.
The Company reported a profit of £43,445,000 for the year ended 30 September 2023 (2022: £39,799,000). This profit was generated
from the Company’s principal activity which is that of a holding company.
The auditor’s remuneration for the audit and other services is disclosed in note 6 of the consolidated financial statements.
5 Dividends
Details of dividends paid during the year are disclosed in note 11 of the consolidated financial statements.
6 Investments
2023
£000
2022
£000
Cost
As at 1 October 32,783 26,247
Share-based payments(139)6,093
Below-market element of loans to subsidiaries593443
At 30 September 33,237 32,783
Accumulated impairment losses
As at 1 October (3,800)(3,800)
Accumulated impairment losses at 30 September (3,800) (3,800)
Carrying value at 30 September 29,437 28,983
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166AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023167
Notes to the Company financial statements continued
for the year ended 30 September 2023
6 Investments continued
The Company has investments in the ordinary share capital of the following subsidiaries at 30 September 2023:
Proportion of ownership
interest and voting rights held
Name of subsidiaryPrincipal activityCountry of incorporation20232022
AJ Bell Business Solutions Limited
1
Investment/Group administrationEngland and Wales100%100%
AJ Bell Management Limited
1
Investment administrationEngland and Wales100%100%
AJ Bell Securities Limited
1
Dealing and custodyEngland and Wales100%100%
AJ Bell Media Limited
1
MediaEngland and Wales100%100%
AJ Bell Asset Management Limited
1
Investment management servicesEngland and Wales100%100%
AJ Bell Touch Limited
1
Intermediate holding companyEngland and Wales100%100%
Ad Alpha Solutions LimitedTechnology companyEngland and Wales100%100%
AJ Bell EBT Limited
1
DormantEngland and Wales100%100%
AJ Bell Digital Savings Limited
1
DormantEngland and Wales100%100%
AJ Bell Platinum Limited
1
DormantEngland and Wales100%100%
AJ Bell Trustees LimitedDormantEngland and Wales100%100%
AJ Bell (PP) Trustees LimitedDormantEngland and Wales100%100%
Ashby London Trustees LimitedDormantEngland and Wales100%100%
Ashby London (PP) Trustees LimitedDormantEngland and Wales100%100%
Lawshare Nominees LimitedDormantEngland and Wales100%100%
Sippdeal LimitedDormantEngland and Wales100%100%
Sippdeal Trustees LimitedDormantEngland and Wales100%100%
Whitehead Trustees LimitedDormantEngland and Wales100%100%
1. Indicates direct investment of AJ Bell plc.
The financial statements for the year ended 30 September 2023 of AJ Bell EBT Limited have been exempted from audit under s479A of
the Companies Act 2006 by way of parent guarantee from AJ Bell plc.
The registered office of all subsidiaries is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.
7 Trade and other receivables
2023
£000
2022
£000
Amounts due within one year:
Amounts owed by Group undertakings2,451 2,768
Prepayments55 36
2,506 2,804
Included within amounts owed by Group undertakings is £2,451,000 (2022: £2,451,000) relating to a loan issued to AJ Bell Business
Solutions Limited by the Company in relation to costs incurred by AJ Bell Business Solutions Limited in renewing IT infrastructure and
administration systems in order to enhance products and services for the Group.
2023
£000
2022
£000
Amounts due after one year:
Deferred tax asset relating to share-based payments738 748
Amounts owed by Group undertakings8,973 6,279
9,711 7,027
Amounts owed by Group undertakings relate to loans issued to AJ Bell Touch Limited and Ad Alpha Solutions Limited by the Company.
The loan to AJ Bell Touch Limited was issued to facilitate the acquisition of Ad Alpha Solutions Limited. The loan to Ad Alpha Solutions
Limited is a working capital arrangement issued in relation to the costs of developing the simplified mobile-focused platform proposition
for financial advisers.
8 Trade and other payables
2023
£000
2022
£000
Accruals324 296
Amounts owed to Group undertakings636 982
960 1,278
9 Related party transactions
Transactions with key management personnel:
The key management personnel of the Group and the Company are the same. The related party disclosure is given in note 28 of the
consolidated financial statements.
Transactions with Group companies:
During the year the Company entered into the following transactions with its subsidiaries:
20232022
Receivable
£000
Payable
£000
Receivable
£000
Payable
£000
Recharges— 595 —372
Dividends received44,000 — 40,600 —
44,000 595 40,600 372
The Company’s balances with fellow group companies at the reporting date are set out in notes 7 and 8 of the Company financial
statements.
All transactions with fellow group companies are provided on an arm’s length basis and are to be settled in cash. None of the balances
are secured and no provisions have been made for doubtful debts for any amounts due from fellow group companies.
10 Called-up share capital
The Company’s share capital is disclosed in note 23 of the consolidated financial statements.
11 Subsequent events
After the end of the reporting period events occurred which means there is a risk that a significant number of previously issued equity
instruments may not vest for certain employees. The costs of these instruments are recognised over the vesting period, and if they are
no longer expected to vest, the previously recognised costs would need to be reversed.
The maximum impact of this reversal would be £2.8m, of which £1.9m has been expensed and £0.9m has been capitalised as an
intangible asset. The impact on profit before tax would be an increase of £1.9m.
There have been no other material events occurring between the reporting date and the date of approval of these financial statements.
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168AJ Bell plcAnnual Report and Financial Statements 2023AJ Bell plcAnnual Report and Financial Statements 2023169
Consolidated unaudited five-year summary
for the year ended 30 September 2023
2023
£000
2022
£000
2021
£000
2020
£000
2019
£000
Results
Revenue218,234163,847145,826126,749104,902
Profit from operations86,22058,98155,85149,23637,409
Profit before tax87,66158,41155,08448,55037,695
Profits attributable to equity holders of AJ Bell plc68,21946,73943,82238,82930,353
Assets employed
Non-current assets29,51731,97830,62124,395¹11,269
Current assets204,805133,504131,521116,945¹92,021
Current liabilities(55,254)(17,689)(15,999)(15,303)¹(14,202)