Invest in the life you want to live

Our goal is to make investing easier. What’s yours?

Everyone has a goal in life. For one person it could just be completing their first triathlon, while for another the aim might be nothing short of becoming squash world champion. Others may simply dream of owning a home and raising a family. Whatever your ambitions are, the more you invest in them, the more likely you are to achieve success.

At AJ Bell, we think almost any goal is easier to attain if you’re in a good position financially. Of course, money can’t buy everything – but it can give you more free time, more choices in life, and more peace of mind too. And when you have all that, you can achieve pretty much anything.

By making it easier to invest and get your money working hard, our platform is a great way to start achieving the things that are most important to you.

Watch our new campaign videos

Our latest campaign is inspired by the commitment and energy some people invest in achieving their goals. Take a look and see if they inspire you as well.

Invest in yourself – like a rugby star
Invest in yourself – like a triathlete
Invest in yourself – like a squash champion
Invest in yourself – like a pro athlete
Invest in yourself – every single day

Up next


If this campaign has motivated you to invest in the life you want to live, why not see how we can help.

Our sporting partners

We want more people to enjoy secure, healthy, happy lives up to a ripe old age. We can assist with the money side of things by making the whole investment process more straightforward. And by supporting high-profile sporting events, teams and athletes, we can help to raise awareness of the positive impact sport has on your physical and mental wellbeing. We are therefore proud to be associated with the following sporting partners:

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