The bubbles haven’t burst for Fever tree

Danni Hewson
18 March 2021

“Fever tree could have seen it’s bubbles burst as global lockdowns forced hospitality businesses to shut their doors” says Danni Hewson, financial analyst at AJ Bell.

“Instead, clever marketing, exporting and a focus on the home drinker has helped offset lost trade. The premium mixer became the drink du jour for many in the UK as the gin craze boomed. Now it seems the rest of the world is also succumbing to its fizz, with growth in the USA, Australia and Canada.

“The company doesn’t seem fazed by the drop in UK sales and with lockdown restrictions easing and hospitality venues already reporting a surge in pre-bookings, that optimism seems well placed. After a year of home working and home drinking for many, there is a real clamour to indulge in some serious socialising. The nation’s celebratory mood will undoubtedly result in a few sore heads, but the drinks maker should avoid the hangover.”

Danni Hewson
Financial Analyst

Danni spent more than 19 years at the BBC, presenting and reporting on business news across a variety of programmes – including BBC Breakfast, BBC News Channel, BBC Look North and latterly Radio 5 Live’s flagship business programme ‘Wake up to Money’. She is now responsible for producing analysis and commentary across a broad range of subjects at AJ Bell, from financial markets, to economics and personal finance.

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