Help to Save fails to take-off – AJ Bell comment

Laura Suter
30 August 2019


  • 100,000 people have deposited money in the Help to Save scheme
  • Average deposit has risen to £47 a month
  • A quarter of accounts remain unfunded, while take-up has slowed

Laura Suter, personal finance analyst at investment platform AJ Bell, comments on the latest Help to Save figures:


“The Help to Save scheme was championed by the Government as a way to help low-paid people to put money away, but it’s suffered from a lack of publicity and Government backing. Then Chancellor George Osborne hailed it as a way to improve the lives of the poorest in society, but subsequent delays to its launch and changing Governments mean it has been forgotten.


“The latest figures show that fewer people opened accounts compared to the previous period, when the scheme launched. What’s more, of those who have opened accounts a quarter have yet to actually deposit any money. The rate of withdrawals on the scheme has also picked up, with more people taking their cash out in the past six months than the previous period.


“However, those who are paying into the scheme are putting more money in, with the average monthly deposit at £47 – close to the £50 maximum. It’s good that 100,000 people have now made use of the scheme, meaning they will be eligible for the 50% bonus, but it’s a small fraction of the 3.5 million that should be eligible for the scheme.”

Laura Suter
Personal Finance Analyst
Laura Suter is personal finance analyst at AJ Bell. She is a multi-award winning former financial journalist, having specialised in investments. Laura joined AJ Bell from the Daily Telegraph, where she was investment editor. She has previously worked for adviser publications Money Marketing and Money Management, and has worked for an investment publication in New York. She has a degree in Journalism Studies from University of Sheffield.
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