UK retailers hope for ‘revenge shopping’

Danni Hewson
9 March 2021

Danni Hewson, financial analyst at AJ Bell comments on the latest retail sales figures from the British Retail Consortium:

“It’s been dubbed ‘revenge shopping’ – the pent-up consumer demand, unleashed once lockdowns are over.  British retailers will be hoping this revenge is a dish best served warm, at least as warm as the spring weather allows. Heading out to see friends for the first time may give us an excuse for a new ‘something’ that isn’t loungewear. Returning to the office will necessitate a new haircut.  Indeed, any opportunity to travel beyond our four walls should deliver an economic shot in the arm. 

“The latest BRC figures shine a light on the fact that change brings opportunity.  February’s jump in sales will foster hope that the road ahead will be lucrative for non-essential retailers even if that hope is served with a side of caution.  The landscape has changed rapidly over the last year. Online has become habit and habits are hard to break.”  

Danni Hewson
Financial Analyst

Danni spent more than 19 years at the BBC, presenting and reporting on business news across a variety of programmes – including BBC Breakfast, BBC News Channel, BBC Look North and latterly Radio 5 Live’s flagship business programme ‘Wake up to Money’. She is now responsible for producing analysis and commentary across a broad range of subjects at AJ Bell, from financial markets, to economics and personal finance.

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