AJ Bell appoints Sarah Coles as Head of Personal Finance

Sarah Coles, Mike Glenister
14 April 2026

AJ Bell is pleased to announce the appointment of Sarah Coles as the new head of personal finance in its award-winning PR and content team.

Sarah brings a wealth of experience in personal finance and investment media work, and will be responsible for producing analysis and content on relevant topics for AJ Bell’s customers and the financial media.

Prior to spending over eight years at Hargreaves Lansdown where she was an award-winning personal finance expert and broadcaster, Sarah was a freelance journalist and editor for over a decade, picking up awards for her articles on everything from insurance to pensions. She also has experience writing and editing for Bloomberg and Moneywise.

A personal life that has brought everything from caring responsibilities and bereavement to single parenthood and teenagers means she appreciates how getting to grips with money can help protect families and provide them with the choices that make all the difference in life.

Sarah can be contacted by email at sarah.coles@ajbell.co.uk or by phone on 07596 879989.

Sarah Coles, AJ Bell head of personal finance, says:

“I’m excited to be starting my new era at AJ Bell. It’s a fantastic team and a phenomenal company, which is making a significant difference to people’s understanding of their finances.

“At such an uncertain time it’s vital that people have trusted voices they can rely on to help them with difficult choices, so it’s a real privilege that AJ Bell is giving me this opportunity. For those who were hoping to complete their new starter bingo card, I am of course also thrilled and delighted.”

Mike Glenister, AJ Bell head of PR, adds:

“Sarah is one of the UK’s most respected personal finance commentators and brings a wealth of industry experience, so we’re really excited to have her join AJ Bell’s brilliant team of financial experts.

“Whether it’s reforms to the ISA system, IHT on pensions or higher tax on investment and savings income, there’s no shortage of change affecting household finances, so it is fantastic to add to the team helping make sense of what it all means for retail investors.”

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