Inflation falls as lockdown bites

Laura Suter
17 June 2020

•    Lowest rate of inflation for four years
•    Lockdown drives big falls in recreation and transport costs as people stay put at home
•    The price of cake, chocolate and posh crisps rises as many turn to home treats

Laura Suter, personal finance analyst at AJ Bell, comments:

“Consumption practically ground to a halt in May, with large swathes of the country shut down due to the Covid-19 lockdown. Another drop in inflation was an inevitable consequence and the fall to 0.5% takes CPI inflation to its lowest level for four years and is a stark contrast to the 2% inflation we were seeing this time last year. 

“A further fall in petrol and diesel prices in May means that transport costs reduced as prices at the pump dropped. This was despite a rebound in oil prices during the month, but as most forecourts remained empty due to people not using their cars during lockdown, fuel prices didn’t rise.

“We appear to have stopped stockpiling toys and games to entertain children during lockdown, as the price of these goods dropped in the month after a rise in April – which helped to drag the inflation rate down. 

“However, offsetting this has been a rise in food and drink costs, as we are all having to eat and drink every meal at home and so spending more money at the supermarket. In particular, some of these rises come from treats many people are buying from cake to chocolate or posh crisps.

“The ONS is still struggling to actually get hold of prices for many items during lockdown, as entire industries are shut and the high-street hadn’t re-opened in May. To help tackle this it has come up with a ‘Coronavirus inflation measure’, with a new basket of goods to reflect what we’re actually all spending our money on. 

“This basket excludes items that people can’t physically buy but also adjusts for the changes to our lifestyles – for example reducing the weighing to petrol and diesel as the nation uses its cars less. While it’s only experimental it may give a better reflection of the actual inflation we’re all seeing while we sit at home. In reality though, every individual’s inflation basket would look different depending on their spending, even during normal times but especially during lockdown.”

Laura Suter
Director of Personal Finance

Laura Suter is director of personal finance at AJ Bell. She is a spokesperson for the company on a range of personal finance topics and is quoted in print media and regularly appears on TV and radio. She is also a founding ambassador of AJ Bell Money Matters, a campaign to get more women investing and engaging with their finances; she hosts two podcasts; and regularly speaks at events and webinars. Prior to joining AJ Bell she was a multi-award winning financial journalist, specialising in investments. Laura joined AJ Bell from the Daily Telegraph, where she was investment editor. She has previously worked for adviser publications in London and New York and has a degree in Journalism Studies from University of Sheffield.

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