Investment Business Development Manager – North

AJ Bell is a FTSE 250 investment platform and asset management business with significant momentum across its advised proposition. As we continue to scale AJ Bell Investments, we are looking for a commercially driven investment sales professional to take ownership of distribution across the North region.

This is an investment distribution opportunity focused on winning new assets into AJ Bell Funds, Model Portfolio Services (MPS) and PMPS.

You will be responsible for influencing Centralised Investment Proposition (CIP) decisions, strengthening strategic adviser partnerships and delivering meaningful, sustainable inflows across your territory. Operating with high autonomy, you will execute your regional growth strategy while working closely with Investments, Key Accounts and Platform Sales to maximise opportunity.

We’re looking for someone who can convert adviser relationships into measurable investment inflows and confidently position funds and MPS solutions within adviser investment frameworks.

What you’ll do:

  • Lead and deliver regional new business targets for AJ Bell Investments.
  • Develop and execute a regional business plan, including marketing campaigns, investment roadshows, and third-party events.
  • Identify, engage, and sign up new adviser firms to adopt AJ Bell Investments within their Centralised Investment Proposition (CIP) or fund selection process.
  • Build long-term, trusted relationships with financial advisers, meeting activity and engagement KPIs.
  • Conduct regular meetings with top firms, providing quarterly SWOT analyses to highlight opportunities and strengthen partnerships.
  • Maintain detailed meeting notes and report inflows/outflows to the Head of Sales.
  • Collaborate across AJ Bell teams – including Investments, Business Development, Key Accounts, and Platform Sales to maximise results.
  • Represent AJ Bell Investments at national sales meetings, internal briefings, and client-facing events.
  • Stay up to date with platform developments and investment proposition enhancements to deliver credible, consultative conversations with advisers.
  • Share best practice across teams and contribute to training that enhances overall performance.

What we’re looking for:

Experience & Competence:

  • Proven track record in investment sales or business development, ideally within an IFA or intermediary-facing environment.
  • Strong understanding of investment products such as OEICs, SIPPs, and Model Portfolio Services.
  • Demonstrated success in delivering new business growth and managing adviser relationships.
  • Established network of adviser firms across the North region.

Knowledge & Skills:

  • Excellent understanding of investment propositions, platforms, and the UK regulatory landscape.
  • Confident communicator with strong interpersonal and negotiation skills.
  • Collaborative approach, able to work effectively with internal teams and external partners.
  • Organised, self-motivated, and capable of managing a diverse and active pipeline.
  • Level 4 Diploma in Regulated Financial Planning – desirable.
  • Investment Management Certificate (IMC) – desirable.
  • Full UK driving licence required.

About Us:

AJ Bell is one of the UK’s fastest-growing investment platforms, serving over 644,000 customers and managing £103.3 billion in assets. Through our award-winning platform, we support everyone from professional financial advisers to first-time investors, making it easier to take control of your financial future and feel good investing.

With over 1,500 employees across Manchester, London, and Bristol, AJ Bell is a FTSE 250 company and has been recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, as well as a Great Place to Work® in 2025 and 2026. We offer a collaborative, friendly environment built on strong guiding principles and pride in what we do.

In return for your hard work you will be entitled to:

  • Competitive starting salary + sales bonus
  • Starting holiday entitlement of 27 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
  • A choice of pension schemes with matched contributions up to 8%
  • Discretionary bonus scheme
  • Annual free share awards scheme
  • Buy As You Earn (BAYE) Scheme
  • Health Cash Plan – provided by SimplyHealth
  • Discounted private healthcare scheme and dental plan
  • Free on-site gym providing a wide range of free classes
  • Employee Assistance Programme
  • Bike loan scheme
  • Sick pay+ pledge
  • Enhanced maternity, paternity, and shared parental leave
  • Discounted nursery fees at Kids Planet on Exchange Quay
  • Loans for travel season tickets
  • Death in service scheme
  • Paid time off for volunteer work
  • Charitable giving opportunities through salary sacrifice
  • Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
  • Personal development programmes built around you and your career goals, including access to personal skills workshops
  • Ongoing technical training
  • Professional qualification support
  • Talent development programmes
  • Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
  • Monthly leadership breakfasts and lunches
  • Access to a range of benefits from our sponsorship deals

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above or just want to know more about the company and the role, we'd love to speak to you.

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