Our guiding principles
Our company is built on a set of guiding principles that define the way we do business.
These principles inform everything we do, creating a culture in which we strive to think like our customers, make investing easier and lead our markets.
We make investing easy and accessible
We are down-to-earth, speak plain English and simplify the complex.
We know our stuff
We are experienced, knowledgeable and aware.
We are human. Not robots
We treat people as people and put customers at the heart of our business. We talk, listen and take notice, respect other people and each other.
We do the right thing
We don’t sell, we help. We are open and honest. We care and speak up for our customers.
We give customers what they need. Not what they don’t
We are specialists and good at what we do. We offer excellent service and value. We pay attention to detail and aim to get it right, first time.
We never stand still
We have a can-do attitude. We turn ideas into reality. We are restless, enthusiastic and always looking for ways of doing things better.
“Our people are at the heart of our success. We take pride in their career development, and we support and empower them to drive the business forward.” Michael SummersgillExplore our careers hub
Deputy Chief Executive Officer
At AJ Bell, we believe that to achieve your dreams — however big or small — you need to invest in them.