Our guiding principles
Our company is built on a set of guiding principles that define the way we do business.
These principles inform everything we do, creating a culture in which we strive to think like our customers, make investing easier and lead our markets.
Straightforward
We make investing easy and accessible
We are down-to-earth, speak plain English and simplify the complex.
Intelligent
We know our stuff
We are experienced, knowledgeable and aware.
Personal
We are human. Not robots
We treat people as people and put customers at the heart of our business. We talk, listen and take notice, respect other people and each other.
Principled
We do the right thing
We don’t sell, we help. We are open and honest. We care and speak up for our customers.
Focused
We give customers what they need. Not what they don’t
We are specialists and good at what we do. We offer excellent service and value. We pay attention to detail and aim to get it right, first time.
Energetic
We never stand still
We have a can-do attitude. We turn ideas into reality. We are restless, enthusiastic and always looking for ways of doing things better.
Find out more about us
312,300 customers trust us with their investments
£62.5 billion of assets under administration
Member of the London Stock Exchange
900 employees