About us

We're on a mission to make you feel good, investing.

Which 7 years running

Why invest with AJ Bell?

Over 620,000 customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

From our offices in Manchester, London and Bristol, we offer an award-winning range of solutions that cater for everyone - from professional advisers to DIY investors who are just getting started.
  • 7x Which? Recommended Provider
    We’re the only investment provider to be recommended by Which? seven years running – 2019-2025.
  • We keep our charges low
    To make sure we can help you make your money work even harder. Plus, enjoy live pricing on our investment platform.
  • We’re on a mission to make you feel good, investing
    With simple by tailored products, expert staff, and an intuitive website, earning us industry awards year after year.
  • We offer real choice
    For investments managed yourself or by a financial adviser, we’ve got you and you financial goals covered.

Our products

For DIY investors:
AJ Bell logo


We’ll help you get 
investing

For over 25 years, AJ Bell has been providing award-winning products and services to make investing easy and affordable.

AJ Bell Dodl


Low-cost.  
Little-effort

If you’re new to investing, ease yourself in with Dodl. Your easy-to-use, no-nonsense investment app. 

For Advisers and their clients:
Investcentre


A trusted platform for you and your clients 

AJ Bell Investcentre is an award-winning platform, offering advisers and their clients great service, easy-to-use functionality and a comprehensive investment range at competitive prices.

AJ Bell Touch


A smarter investment platform 

Launching soon, Touch by AJ Bell will help advisers to streamline their businesses with investment solutions delivered and managed digitally on their clients’ smartphones.


AJ Bell logo - white

 AJ Bell Group

 Visit our corporate pages to find out about careers with us, our latest ad campaign, market insights, investor relations hub and our management.

Here for the long haul

We've been winning awards and recommendations since we were called AJ Bell Youinvest, and nothing has changed since we simplified our name to AJ Bell. 

Built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the largest investment platforms in the UK - and a FTSE 250 company. 

As a profitable, well-capitalised business, we are well-placed to build on this success, and to continue serving the needs of our customers for many decades to come.

We're here to help you invest

We’ve been helping our customers put their money to work for over 30 years. And with over 620,000 customers, that’s a lot of people taking control of their financial futures. 

We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re a Which? Recommended provider seven years running, 2019-2025. 

So, when you're ready to feel good, investing, we're here to help.
Which 7 years running