Invest in the life you want to live
Our most recent TV campaign aimed to raise awareness of the AJ Bell brand and show how investing can support people’s aspirations in life – whatever they may be. You can watch it below.
We believe our platform can help you realise your investment goals. Here’s why:
We make it easy
We aim to make the whole process of investing as easy as possible. That means providing access to products that are matched to your needs, ensuring that our staff are among the best in the business and our website is intuitive and easy to use. It’s an approach that wins us prestigious industry awards year after year.
We keep our charges low
Every penny you spend on charges is money that can’t be invested. By keeping our costs as low as possible, we make sure you reap the benefits.
We offer real choice
Whether you want to invest with an adviser or manage your investments yourself, we can offer you a SIPP, stocks and shares ISA, Lifetime ISA, Junior ISA or Dealing account. And the comprehensive range of investments on offer spans everything from investment trusts and ETFs, to gilts, warrants, corporate bonds and our own range of passive funds.
We’re here for the long haul
AJ Bell is built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the biggest investment platforms in the UK. As a profitable, well capitalised business, we are well placed to build on this success and continue serving the needs of our customers for many years to come.