AJ Bell is one of the UK’s largest and best-regarded investment platforms. Over 418,000 customers currently trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures. From our offices in Manchester, London and Bristol, we offer an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience.
Investing for all
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Why invest with AJ Bell?
We’re on a mission to make investing easier
We aim to make the whole process of investing as easy as possible. That means providing access to products that are matched to your needs, ensuring that our staff are among the best in the business and our website is intuitive and easy to use. It’s an approach that wins us prestigious industry awards year after year.
We offer real choice
Whether you use a financial adviser, or manage your investments yourself, we offer a range of products to help you hit your financial goals. You can read more about our products and services here.
We keep our charges low
By keeping our costs as low as possible, we aim to help you make your money work even harder.
You can compare our costs here:
View AJ Bell Investcentre's chargesWe’re here for the long haul
AJ Bell is built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the largest investment platforms in the UK and a FTSE 250 company. As a profitable, well-capitalised business, we are well-placed to build on this success, and to continue serving the needs of our customers for many decades to come. For more information on our financial performance, as well as lots of other information about how we work, take a look at our latest annual report .