New to investing?
Start investing as little as £25 per month with AJ Bell Dodl, our easy-to-use, no-nonsense
investment app.

How does Dodl work?
Built by AJ Bell, Dodl is an easy-to use app that takes the confusion out of investing by giving you the essentials needed to get your money working.
With four straightforward accounts to choose from and a range of uncomplicated investments, start your investing journey in three quick steps.
Open an account
Download the app, sign up and open your Dodl account for free – all in a few minutes.

Add cash to it
You don't need much to get going on your investing journey. Start with as little as £25 a month.

Start investing
With cash in your account, you can invest in anything from Dodl's streamlined investment range.

AJ Bell Dodl offers a range of investment products but not advice. And remember, investments can rise and fall in value and you could end up with less than you originally invested. Learn more about the risks of investing.
AJ Bell Dodl offers a range of investment products but not advice. And remember, investments can rise and fall in value and you could end up with less than you originally invested. Learn more about the risks of investing.
Our range of Dodl accounts
Simple as Dodl is, you’ve got a great range of accounts to choose from, with something for most financial goals. Plus, with Dodl’s Investment ISA and Lifetime ISA accounts, any cash in your account that’s not yet invested will earn you 4.32% AER variable interest.
And with an annual charge of just 0.15% of your investments per account (minimum £1 per month), easy investing is easily affordable.
Investment ISA
General investment account
Lifetime ISA
Pension
- Manage everything in app
You don’t need a computer or pages of graphs and charts to invest using Dodl. Everything is done in the easy-to-use app, right on your phone. - Straightforward investing
Choose from funds managed by AJ Bell, themed investments such as tech and energy, as well as shares in the world’s biggest companies on the UK and US stock markets. - Invest for you
Our choice of four accounts are designed to help you reach your goals, whether that’s for your first home, retirement, or general investing.
Is Dodl right for you?
It's a fuss-free, friendly place to start your investing journey, but Dodl may not be right for every investor. It all depends on what you're looking for.
- Manage everything in app
You don’t need a computer or pages of graphs and charts to invest using Dodl. Everything is done in the easy-to-use app, right on your phone. - Straightforward investing
Choose from funds managed by AJ Bell, themed investments such as tech and energy, as well as shares in the world’s biggest companies on the UK and US stock markets. - Invest for you
Our choice of four accounts are designed to help you reach your goals, whether that’s for your first home, retirement, or general investing.

Looking for something more?
No problem! You've got the whole range of AJ Bell accounts – including children's accounts – and investment options to explore. Just bear in mind, because of the wider range of investment options and advanced features, it costs more to invest with AJ Bell than AJ Bell Dodl.
We're here to help you invest
We’ve been helping our customers put their money to work for over 30 years. And with over 620,000 customers, that’s a lot of people taking control of their financial futures.
We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re a Which? Recommended provider seven years running, 2019-2025.
So, when you're ready to feel good, investing, we're here to help.