Investing for beginners

Investing can be a great way to grow your money and build for the future. If you’re a first-time investor, we’ll help you get started.

How to start investing with AJ Bell

When you’re ready, you can be set up and investing with AJ Bell in three simple steps.

What is investing?

Investing is a way to put your money to work and give it the best opportunity to grow over time. It involves putting money into something – for example buying shares or into a fund – with the belief it will increase in value.

While there are no guarantees that your investments will grow, over the long-term, invested money historically outperforms cash savings accounts that only rely on interest.

Why do people invest?

People will invest for many different reasons. Some will invest to grow their money, while others may want to receive dividends or payments that give them an income.

What’s common is that everyone will have an investing goal in mind.

Many people choose to keep their money in savings accounts – and that’s a perfectly reasonable thing to do.

However, if your savings were to earn 2% interest and inflation is 4%, your money is effectively losing purchasing power each year. Over time, that gap can add up. Investing is one way people try to offset that effect.

 

These figures show the impact of inflation on cash savings over time, based on historical UK CPI data from the Office for National Statistics. This is for illustration only and not a forecast or advice.

Why should I invest?

AJ Bell's Head of Markets, Dan Coatsworth, says:

“A lot of people ask me ‘why should I invest?’. The important thing about investing is there are two sets of opportunities to grow your money.

The first is capital growth – if the value of your shares, funds or bonds rises over time, you would make a profit. The second is dividends – some investments, such as shares or funds, may pay out dividends multiple times per year, and they often get bigger over time.

In theory, those two elements combined can potentially grow your money by a greater amount than you could get from investing in cash.”

 

Open an AJ Bell account

How to invest

Investing itself is as simple as opening an account, adding money, then choosing the type of investment you want to put your money into.

But before investing for the first time, it’s worth asking yourself a few questions to steer your decision making.

If you're new to investing and don't know where to begin, read AJ Bell’s six tips to get started with investing.

Choose your account

 

AJ Bell expert Laura Suter, Director of Personal Finance, says:

“Before investing, make sure that you’ve got your emergency savings in cash, as well as any money you’ll need in five years – for a big holiday, a new car or your first home, for example. Any savings goal that’s further out than five years could be ideal for investing.”

 

How starting small can grow

If you've got money to put aside for the long-term, paying as little as £25 per month into your account through our free regular investing service could help grow your pot by a significant amount. Explore different scenarios for your future using AJ Bell's Stocks and shares ISA calculator.

Calculate potential returns

Types of investing options

Before investing your money, it’s worth understanding the types of investments available to you. Here are just some of the most popular investment types among AJ Bell customers.

AJ Bell's investing essentials

We're here to help you invest

We’ve been helping our customers put their money to work for over 30 years. And with over 762,000 customers, that’s a lot of people taking control of their financial futures. 

We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re the only investment provider to be Which? Recommended eight years running, 2019-2026. 

So, when you're ready to feel good, investing, we're here to help.