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Shares set new record as deeper strategy is unveiled
Thursday 25 May 2017 Author: Steven Frazer

Virtual workforce technology disruptor Blue Prism (PRSM:AIM) has revealed plans to integrate itself far deeper into its large customers.

The company says its strategy is to now become the ‘spine’ of large organisations’ digitalisation strategy rather than act as merely a support tool.

Blue Prism has designed a robotic process automation rules-based software platform that automates manual back-office administration.

The benefits to customers include lower costs, improved customer service and speed, plus a reduction in the need to retire legacy IT systems to improve efficiencies.

Employees are benefitting from this service as tedious input tasks can be stripped from daily workflows, improving job satisfaction and enabling staff to work on other more fulfilling activities.

One energy supply customer was able to speed up its bill generation process, cutting the average time taken per invoice from 20 minutes to a few seconds.

Blue Prism has become a stock market superstar almost overnight. It joined AIM on 18 March 2016, raising a total of £21.1m at 78p per share.

The share price set new record highs of 870p on 19 May this year, helped by investors learning about its longer term strategic plans.

Analysts have raised earnings forecasts multiple times since the company joined AIM. Investec currently anticipates revenue to more than double in 2017 to £20m.

It is worth noting that Blue Prism is not expected to become profitable for several years despite rapid sales growth.

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