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Low app store margins mean end user spend hike needed
Thursday 19 Jan 2017 Author: Steven Frazer

One-click mobile app store payments platform Bango (BGO:AIM) continues to post rapid growth in end user spend metrics (EUS) but experience pressure on profit margins. Total EUS trebled in 2016 to £132m yet Bango’s 1.8% app store EUS margins stayed flat. Analysts estimate that total EUS will have to soar past £300m before the company gets close to breaking even.

 

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