Investment ideas
Want to invest but not sure where to begin? Or maybe you’re just looking for some inspiration? Our investment ideas can help get you started.

Ideas to help you invest
Our investment ideas offer three ways to make investing easier, whether you’re after a little help, or a lot.
AJ Bell managed funds
Our range of low effort, hands-off investment funds – managed by our award-winning investment team.
- Funds to match your investment style
- We manage the fund for you
- No dealing charge when you buy any AJ Bell fund

Our Favourite funds
Our expert-selected shortlist of funds from around the world. For those who want to invest in a fund and need help choosing.
- Selected with value and growth potential in mind
- Regularly monitored and updated
- Proven management track record


Starter portfolios
A selection of options for those who want to build an investment portfolio but aren’t sure where to begin.
- Featuring our Favourite funds
- Portfolios to match your attitude to risk
- Built by us, managed by you
Important information: Our investment ideas aren't personal recommendations. We’ve provided the AJ Bell Favourite funds list to help you choose your investments – and aren't recommending that you sell any funds you own that aren't on this list. If you’re not sure about making your own financial decisions or would like advice, speak to a suitably qualified financial adviser. Remember, too, that the value of investments can change and you could lose money as well as make it.
We're here to help you invest
We’ve been helping our customers put their money to work for over 30 years. And with over 620,000 customers, that’s a lot of people taking control of their financial futures.
We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re a Which? Recommended provider seven years running, 2019-2025.
So, when you're ready to feel good, investing, we're here to help.