Our Favourite funds

Expert-selected shortlist of funds for those who want to invest in a fund and need help choosing.

Curated by us, chosen 
by you

Funds can be a great way to start investing or to develop a broader portfolio. But with thousands to choose from, picking the right one for you can take a while.

That’s why our investment experts have built a list of our Favourite funds – giving you a helping hand to get started or to give reassurance that you’re on the right track.

  • Balancing value and exciting return potential
    Our list only features high-quality, researched funds that we think have a great chance of delivering their investment objectives over the long term, while offering value for investors.
  • Proven management track record
    Our experts look at the clarity of the investment manager’s philosophy and process, the success and consistency of past performance, and their approach to risk management.
  • Regularly monitored and updated
    Our team of investment experts are continually monitoring the market and looking at any changes within the funds we’ve shortlisted, updating it when needed.

How we manage our Favourite funds

Our Favourite funds list includes both active funds (where a fund manager is paid to choose investments that outperform a benchmark) and tracker funds (which simply track an index or benchmark).  

We choose funds for their performance potential only, and don't receive any payments or commission from managers for choosing their funds.  

Learn more about our Favourite funds

Join Paul Angell, our Head of Investment Research, to learn more about how our Favourite funds list works and how we choose which funds make the cut. 

AJ Bell Favourite funds

Paul Angell: Head of Investment Research, discusses our Favourite funds list, a carefully selected list of active and tracker funds.

Our most popular Favourite funds questions

Having the right information is important when making investment decisions. Here are the most frequently asked questions we get about our Favourite funds.

Need more help?

Our customer support team are here to help when you need it. Here’s how to get in touch.

We're here to help you invest

We’ve been helping our customers put their money to work for over 30 years. And with over 620,000 customers, that’s a lot of people taking control of their financial futures. 

We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re a Which? Recommended provider seven years running, 2019-2025. 

So, when you're ready to feel good, investing, we're here to help.