- Regular investing involves setting up monthly investments, starting from as little as £25, to automate and simplify the investing process
- Benefits of regular investing include lower charges, less manual work, and pound-cost averaging, which can smooth out market ups and downs
- It's important to periodically check if you're investing enough, if your investments are still suitable, and if you're using the right investment account for your needs
How often should I invest?
How often you invest, like your other investing decisions, ultimately comes down to personal preference and what you can comfortably afford to put aside for the long term (usually a minimum of five years).
How does regular investing work?
Setting up regular investments is a great way to automate your investing journey and take the day-to-day hassle out of it. It means you can get on with the more important things, all while your investments are building up in the background.
Our regular investment service lets you save as little as £25 a month into the investments of your choice. You set it up by selecting the investments you want to buy and telling us how much to invest in them each month, then you’re all sorted for every month to come.
Just make sure you’ve enough cash in your account ready for your regular investment day (on or just after the 10th of the month). A good way to do this is by setting up a direct debit from your bank account. This should arrive in your AJ Bell account at the beginning of each month, with enough cash to cover your upcoming regular investments and charges.
What are the benefits of regular investing?
Little and often
Many people believe the myth that you need a huge stash of cash to start investing. The truth is you can invest with as little as £25 a month and build up your investments over many years.
Besides the obvious financial barrier to investing a big lump sum in one go, when starting out investing, doing it all at once can feel quite scary. So, taking it a month at a time, and smaller amounts at a time, can be a great way to ease yourself in. It may also mean you can get started investing sooner than you think.
Automation
A big benefit of regular investing is not having to worry about remembering to invest each month. Often, we intend to fund our investment account but forget to do it, meaning that we invest in fits and starts. But with regular investing you will invest the same amount each month without having to remind yourself.
Lower charges
With our regular investment service, you get a discounted dealing charge – meaning whatever investment you pick it will only cost you £1.50 to buy every month. You can pick from a huge range of regular investments, from popular shares, funds, investment trusts and ETFs. And considering buying shares, investment trusts and ETFs can cost up to £5.00, automating any regular investments you’re planning could lead to big savings.
Timing
Perhaps the biggest win of regular investing is avoiding trying to time the market. Lots of people might sit on the side-lines waiting to pinpoint when to invest in the stock market. But history has shown it’s very hard to time the market accurately (even the professionals struggle to do this!). It means that often investors miss out on market gains because they’re waiting for the ideal time to invest.
With regular investing, you’ll have a structure you can stick to, which could prove especially helpful when keeping impulses in check around dips and peaks in the market. Remember the old investment adage: “time in the market beats timing the market”.
Pound-cost averaging
Data shows that drip-feeding money into investments regularly can, on average, benefit your returns over the long term. It’s a strategy known as ‘pound-cost averaging’. Essentially it means that because you’re buying at different times, when markets may have risen or fallen, you’ll end up smoothing out the ups and downs of the market over time and lowering the risk of your portfolio.
Here’s an example to help make sense of pound-cost averaging
Let’s say I put aside £25 each month to invest in The Best Company in the World. When the market is down and its share price is low at £5 per share, I’ll be buying 5 shares with my £25. But when the market is up and The Best Company in the World is thriving at a sky-high £10 per share, my £25 can only get me 2.5 shares. So, I’m taking advantage of the market (and price) dip by buying more at that time, while protecting myself from buying all my shares when the price is at a high.
Things to consider before investing regularly
Investing smaller amounts regularly can suit many first-time investors for the reasons already mentioned, but it may not suit all, and there are some things to consider before getting started.
Do you have a lump sum?
Being able to invest £1,000s all at once isn’t an option for most but if you do find yourself in this position, perhaps thanks to a generous bonus or inheritance, there is an argument to get that cash into the market as soon as possible.
What is the state of inflation?
When inflation is high, uninvested cash is effectively losing value. Because investing your cash can protect it from inflation over the long term – and potentially grow its real value – the sooner you invest could be the better.
What are the charges for the platform you use?
Investing little and often doesn’t make sense if you’re paying £10 each time, per investment, to do it. Fortunately, many providers including us now offer a discounted rate to regularly invest.
Do I have to check on my regular investments?
One of the benefits of regular investing is that you can set it up and forget about it – but it’s important to check in on your investments every so often, to make sure they’re still working for you. Here’s a three-point checklist to keep you on track.
1. Are you investing enough?
If you set up regular investing a while ago, and you’ve had a pay rise during that time or just seen your disposable income increase, you might find that you could increase the amount you’re investing each month. Even a small increase can make a big difference over the long term. For example, an extra £50 a month invested* could increase your savings by almost £8,000 after 10 years. And after 20 years it could boost the pot by almost £21,000.
*Assumes growth of 5% a year, compounded annually.
Read more about how much to invest
2. Are your investments still right for you?
Our financial goals and time horizons change over time, which means our investments might need to change too. It’s a good idea to check in on the regular investments your money buys each month, and whether they’re still right for you. Perhaps you’re closer to your financial goal – whether that’s buying a house, retirement or something else – and lower risk investments might suit you better. Or maybe you originally invested in something a bit niche and now you want a broader investment.
Learn about managing investing risk
3. Are you investing in the right account?
You should check that you’re regularly investing in the best account for your needs. For instance, you might’ve originally set it up in your Dealing account but may benefit more from the tax efficiency of a Stocks and shares ISA. Equally, if you’re now saving for your first home or for retirement, a Lifetime ISA could make more sense. If you need to switch where you’re regularly investing, you’ll need to open your new account and get things set up there instead.
Ready to start regular investing?
Investing regularly means you’ll gradually build up your investments with affordable amounts over time, and it can be a great way to build your investing confidence too. Plus, if you want to, you could always add to it with a lump sum deposit, if you find yourself with more money to spare.
Set up a regular investment on your existing account
Find an investment account for you to start investing regularly
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Investment options
See the full range of investments that we offer, from stocks and bonds to AJ Bell managed funds.
Regular investing
Get into the investment habit by putting in as little as £25 per month, with discounted dealing charges of just £1.50.
Important information: The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.