Investing for beginners

Investing can be a great way to grow your money and build for the future. If you’re a first-time investor, we’ll help you get started.

What is investing?

Investing is a way to put your money to work and give it the best opportunity to grow over time. It involves either putting money into something – for example buying shares or into a fund – with the belief it will increase in value.

While there are no guarantees that your investments will grow, over the long-term, invested money historically outperforms cash savings accounts that only rely on interest.

Saving in cash

  •   Cash is generally a better place for your savings if you need quick access to your money - especially in the short term.
  •   For a lot of people, cash savings are a ‘safe haven’: there's no risk of investment loss.
  •   If the rate at which prices are rising (known as inflation) is higher than the interest rate of your savings account. That means the spending power of your money would decrease.

Investing

  •   Investing over the long term offers the potential for higher returns than holding money in cash.
  •   Compared to cash, investments are more likely to beat the rate at which prices are rising (inflation).
  •   Investing is riskier: your investments can fall as well as rise, meaning you could lose money.

Why do people invest?

People will invest for many different reasons. Some will invest to grow their money, while others may want to receive dividends or payments that give them an income.

What’s common is that everyone will have an investing goal in mind.

Many people choose to keep their money in savings accounts – and that’s a perfectly reasonable thing to do.

However, if your savings were to earn 2% interest and inflation is 4%, your money is effectively losing purchasing power each year. Over time, that gap can add up. Investing is one way people try to offset that effect.

 

These figures show the impact of inflation on cash savings over time, based on historical UK CPI data from the Office for National Statistics. This is for illustration only and not a forecast or advice.

Why invest?

In the opening chapter of our ‘Investing for beginners’ video series, Dan Coatsworth details several benefits of investing, including capital growth, dividends and beating inflation.

Why should I invest?

AJ Bell's Head of Markets, Dan Coatsworth, says:

“A lot of people ask me ‘why should I invest?’. The important thing about investing is there are two sets of opportunities to grow your money.

The first is capital growth – if the value of your shares, funds or bonds rises over time, you would make a profit. The second is dividends – some investments, such as shares or funds, may pay out dividends multiple times per year, and they often get bigger over time.

In theory, those two elements combined can potentially grow your money by a greater amount than you could get from investing in cash.”

How to invest

Investing itself is as simple as opening an account, adding money, then choosing the type of investment you want to put your money into.

But before investing for the first time, it’s worth asking yourself a few questions to steer your decision making.

What’s your goal? 

Whether it’s building a deposit, planning for retirement, or simply growing your money, determining your investment goal will help you choose an account that’s right for you.

What’s your timeframe? 

Investing should only really be for the medium-to-long term, i.e. five years or more. If you need to access your money in the short term, then cash savings accounts may be a better option.

How much do you want to invest?

Some accounts – for example ISAs – have annual limits, so may not be suitable if you have a lot of money you want to invest. Not sure how to tackle the question? Read AJ Bell's helpful tips on how much should you invest.

What’s your risk appetite? 

Are you comfortable riding the ups and downs of the market, or do you prefer stability? Knowing your risk appetite will help you pick investments more suited to you.

If you're new to investing and don't know where to begin, read AJ Bell’s six tips to get started with investing.

 

AJ Bell expert Laura Suter, Director of Personal Finance, says:

“Before investing, make sure that you’ve got your emergency savings in cash, as well as any money you’ll need in five years – for a big holiday, a new car or your first home, for example. Any savings goal that’s further out than five years could be ideal for investing.”

 

How starting small can grow

If you've got money to put aside for the long-term, paying as little as £25 per month into your account through regular investing could help grow your pot by a significant amount. Explore different scenarios for your future using AJ Bell's Stocks and shares ISA calculator.

Calculate potential returns

Types of investing options

Before investing your money, it’s worth understanding the types of investments available to you. Here are just some of the most popular investment types among AJ Bell customers.

How to start investing with AJ Bell

When you’re ready, you can be set up and investing with AJ Bell in three simple steps.

Open an account

Whether it's an ISA or pension, choose the account that’s right for you through our website or the AJ Bell app.

Add money

Set up a £25 monthly direct debit, make a one-off £250 deposit (depending on the account), or transfer an existing account for free.

Choose your investments

With the money now available in your new AJ Bell account, you can invest however you like. 

AJ Bell's investing essentials

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Investing for beginners

Take a look at our investing for beginners video series, covering everything from determining your investment goals to building your portfolio.

Paper with investment portfolio ideas

Different types of investments

Discover the different types of investments, including shares, bonds, funds and ETFs, and how to pick the right ones for you.

Checklist

Am I ready to invest?

Take a look at our four-step checklist to help you decide if you’re ready to invest, and what questions you can ask yourself beforehand.

Why don’t more women have investment ISAs?

Women and investing

Our AJ Bell Money Matters team are dedicated to helping women start their investment journey and become more confident in making decisions around their money.

We're here to help you invest

We’ve been helping our customers put their money to work for over 30 years. And with over 673,000 customers, that’s a lot of people taking control of their financial futures. 

We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re the only investment provider to be Which? Recommended eight years running, 2019-2026. 

So, when you're ready to feel good, investing, we're here to help.