Company analysis

  • 13 November 2025

    Where to find company news and results, and why they matter

    Join Russ Mould in this exciting six part series focused on how to ready and analyse company financial accounts.

    In this first chapter, Russ discusses where you can find company news and results, and starts to detail why these matter when researching potential companies for investment.

  • 13 November 2025

    How to read the profit and loss account

    In part 2 of this series, Russ explains how to read a company’s Profit and Loss account, highlighting key terms, profit types, and what investors should watch for. Learn how to spot the difference between statutory and adjusted figures, and why context matters when analysing company results.

    Join Russ Mould in this exciting six part series focused...

  • 13 November 2025

    How to read a cash flow and balance sheet

    This time, Russ Mould explains how to interpret a company’s cash flow and balance sheet, highlighting how these financial statements interlink with profits and reveal a business’s true financial health. It covers key warning signs, the importance of cash flow over profit, and why a 3D view of accounts is vital for investors.

  • 13 November 2025

    Types of company news announcements and how to judge their importance

    In part 4, Russ Mould explains how different types of company announcements and news can impact share prices, in both the short and long term. It highlights the importance of understanding a company’s fundamentals, management, and strategy—beyond just reacting to market noise—to make better investment decisions.

    Join Russ Mould in this exciting six...

  • 13 November 2025

    Factors that can affect a company or move its share price

    In this penultimate video, Russ explores the key factors that influence a company’s share price and long-term value, from short-term market sentiment to fundamental business strategy. He explains how to assess competitive advantage, operating margins, and risk, helping you understand what really drives sustainable business success.

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  • 13 November 2025

    Putting it all into practice and conclusions

    In the final instalment of this 6 part series, Russ shares practical checklists and real company examples to help you spot the strengths and weaknesses in company accounts. He highlights the importance of analysing profit and loss, cash flow, and balance sheet together—balancing risk and reward for smarter investment decisions.

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