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Applovin Corp (APP)
Common SharesOpen
$355.95
Previous close
$356.10
Trade high
$398.00
Volume
11,710,900
Year high
$738.01
Year low
$225.19
Dividend yield
–
Market capitalisation
$129.62 bn
P/E ratio
23.98
ISIN
US03831W1080
This share can be held in a Dealing accountStocks and shares ISALifetime ISAJISASIPP
Share price
Company profile
AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is Axon 2, an ad optimizer within the DSP that lets advertisers place ads based on specified return thresholds.