4imprint lifts guidance as price rises help average order value grow
4imprint Group PLC on Wednesday said it expects full-year revenue and earnings to come in above current market expectations after an encouraging first half of 2026.
The London-based direct marketer and promotional merchandise distributor forecast full-year revenue slightly above 2025's USD1.35 billion, and adjusted pretax profit of around USD130 million. This compares to consensus ahead of the results of USD1.32 billion and USD117.1 million, respectively.
The positive update sent shares in 4imprint Group up 10% to 4,829.00 pence each in London on Wednesday, the best performing stock on the FTSE 250.
In the first half of 2026, 4imprint said pretax profit fell 19% to USD59.6 million from USD74.0 million a year earlier, despite revenue rising 1.1% to USD666.4 million from USD659.4 million.
It kept its interim dividend unchanged at 80.0 US cents per share, equivalent to 59.4p versus 60.1p a year ago due to exchange rate movements.
Total orders received were little changed at just over one million. New customer orders of 202,000, were down 7% year over year, although they improved as the first half progressed, with a 5% drop in the second quarter versus 9% in the first.
New customers acquired decreased 6% to 117,000, with the rate of decline again improving in the second quarter.
Average order value was 3% above last year, driven by price adjustments.
Chair Paul Forman said the firm is "encouraged" by the first half performance, in particular the improvement in new customer orders.
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