4imprint reaffirms confidence though profit down as tariffs weigh
4imprint Group PLC on Wednesday posted an annual profit downturn, and flagged potential tariff troubles in the year ahead.
The London-based direct marketer and promotional merchandise distributor reported pretax profit of $150.8 million in 2025, down from $154.4 million in 2024. 4imprint’s gross profit margin of 32.4% was comparable with the prior year’s 31.8% figure.
Revenue fell to $1.35 billion from $1.37 billion on-year, as guided by the company. Existing customers orders remained broadly flat, while new customer orders edged lower, bringing total orders received down 3.0% on-year to 2.06 million from 2.12 million.
The company has proposed to keep its total dividend in dollar terms steady on-year at 240 US cents. It has proposed a lower dividend in sterling of 179.5 pence, down from 186.4p on-year.
4imprint shares fell 8.9% to 3,520.00 pence on Wednesday morning in London.
It maintained that 2025’s performance was ‘resilient...amidst a volatile macroeconomic environment’.
According to Chair Paul Moody, trading in 2026 so far has tracked in line with expectations.
‘Orders and revenue are slightly down compared to the same period in 2025, reflecting continued uncertainty in the market. As anticipated, tariff-related costs are being phased in by suppliers and tariff policy continues to evolve.
‘Whilst these factors may influence revenue and margins in 2026, the business will continue to be managed to deliver solid financial results in the near term, and best position us to take advantage of opportunities that will present themselves as economic and market conditions improve.’
The chair added: ‘Despite a challenging environment, our view of the prospects of the business is unchanged. The board is confident in the group’s strategy, competitive position, and long-term growth opportunity.’
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