boohoo hails PrettyLittleThing amid optimistic outlook; eyes on growth
boohoo Group PLC on Tuesday announced a narrowed annual pretax loss as adjusted earnings climbed, with the firm highlighting an improved performance by PrettyLittleThing.
The Manchester, England-based online fashion retailer, which trades as Debenhams, said pretax loss was £108.6 million in the financial year ended February 28, reduced from £352.5 million a year prior.
Adjusted earnings before interest, tax, depreciation and amortisation rose 35% to £53.3 million from £39.6 million.
Revenue fell 25% to £917.0 million from £1.22 billion and gross merchandise value declined 22% to £1.82 billion from £2.32 billion, although the company said trading improved throughout the year and returned to growth in the first quarter of financial 2027.
boohoo said PrettyLittleThing returned to profitability, improving to a £14.0 million adjusted Ebitda profit from a £1.0 million loss.
The company said due to PrettyLittleThing’s improving performance that in January it decided ‘it was in shareholders’ best interests to retain the brand within continuing operations.’
Meanwhile, Debenhams brand GMV rose 12% to £730.0 million, while every brand is now profitable at the adjusted Ebitda level.
The company does not recommend a dividend and guides for a double-digit improvement in adjusted Ebitda in financial 2027, with GMV expected to return to year-on-year growth and net debt targeted at below one times adjusted Ebitda.
Chief Executive Officer Dan Finley said: ‘Our focus now shifts to growth, and the turnaround continues at pace, with momentum in our multi-year strategy accelerating since year end. I am pleased to report that the company has returned to growth in financial 2027, with Q1 group GMV up 0.5% year-on-year and May 2026 trading particularly strong at approximately 8% GMV growth.’
boohoo shares were 2.0% lower at 24.50 pence each on Tuesday morning in London.
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