IN BRIEF: Audioboom completes Adelicious integration ahead of schedule
Audioboom Group PLC- London-based podcast producer - Completes the integration of UK-focused podcast network Adelicious Ltd ahead of its 60-day goal. On July 16, Audioboom said it inked a binding agreement to acquire Adelicious for up to £10.0 million on a cash free, debt-free basis. This comprised a £4.5 million initial consideration, an up to £3.0 million revenue performance linked deferred consideration and an up to £2.5 million contingent consideration ‘subject to revenue performance of the SMA contract.’
‘I am very pleased with how smoothly the integration of Adelicious has been achieved, ahead of schedule and with great collaboration between the Audioboom and Adelicious teams...Crucially, all Adelicious podcasts are now integrated with our inventory intelligence system - this will enable advertising inventory to be offered to our biggest customers during the Upfronts sale season, setting us up for a record 2026 as the UK’s largest homegrown podcast network,’ says Audioboom Chief Executive Stuart Last.
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