Hugo Boss says CEO Daniel Grieder to step down at year-end

Hugo Boss AG on Thursday said that Chief Executive Officer Daniel Grieder will step down on December 31, 2026.

The Metzingen, Germany-based designer fashion brand said Grieder will be succeeded by David Epstein from January 1, 2027.

Epstein joins Hugo Boss from Frasers Group PLC, where he has served as chief brand partnerships officer since 2024, overseeing brand partnerships across its Sport, Premium and Luxury businesses, according to Hugo Boss.

"Since taking office in June 2021, Daniel Grieder has led the transformation of Hugo Boss under the Claim 5 strategy," said the company. "The relaunch of Boss and Hugo brought fresh energy to both brands, with distinct identities, a contemporary visual language, and global campaigns reaching a younger, broader audience."

Last month, Frasers said its stake in Hugo Boss totalled 50.8%. Frasers had steadily grown its stake in Hugo Boss since first investing in 2020.

Shares in the company closed down 1.7% at EUR37.69 each in Frankfurt on Thursday.

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