Warpaint shares fall as notes slowdown in US business after tariffs

Warpaint London PLC on Tuesday said its US business in the second quarter was impacted by the imposition of higher tariffs, but expects overall sales to grow on-year.

The Buckinghamshire, England-based colour cosmetics supplier and owner of W7 and Technic brands said it expects to report sales between £50 million and £52 million for the first half of 2025, up at least 8.9% from £45.9 million a year prior.

Warpaint is holding its annual general meeting on Tuesday.

The firm, which expects to meet expectations for 2025, said sales overall are being achieved at a ‘significantly’ higher margin than in 2024.

‘Even more so than previous years, the group expects sales for FY25 to be heavily second half weighted. This is due to the large number of planned product roll outs to additional stores in H2 as previously announced, together with a significant Christmas order book. There continues to be substantial growth opportunities for Warpaint and the group is very well positioned to achieve further growth, with additional improvement in margins. Brand Architekts, acquired in February 2025, is now fully integrated into the group and is providing additional and exciting growth opportunities,’ Chair Clive Garston said.

Warpaint shares fell 4.9% to 425.00 pence each on Tuesday morning in London.

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