Danni Hewson is AJ Bell's Head of Financial Analysis. She joined the company in 2021 and is responsible for producing analysis and commentary across a broad range of subjects, from financial markets to economics and personal finance. She has a degree in English Language and Literature from DeMontfort University and a post-graduate diploma in Broadcast Journalism from Leeds Trinity University.
Previously, Danni spent more than 19 years at the BBC, presenting and reporting on business news across a variety of programmes including BBC Breakfast, BBC News Channel, BBC Look North and Radio 5 Live’s flagship business programme ‘Wake up to Money’. She’s a regular contributor on TV and radio outlets including LBC, Times Radio, Good Morning Britain and Talk TV. She has interviewed Prime Ministers, business leaders and more than a few celebrities over the years.
She has spent time exploring the UK’s business landscape such as oil rigs off the coast of Scotland, the UK’s last deep coal mine and manufacturers of products from aeroplane hydraulics to super cars.
Danni is also one of the founding ambassadors of AJ Bell’s Money Matters campaign, which is aimed at helping women become more confident with their finances. She hosts a bi-weekly podcast covering a range of topics and writes articles for the Money Matters domain.
Outside of work, Danni loves baking and boxing and is a mum of two teenage girls.
30 March 2026
Daily market update: Markets, oil, M&S, BoohooMarket nervousness around the situation in the Middle East continues to ratchet up as the Iran conflict enters a fifth week.
Comments from President Trump about seizing Iranian oil and the country’s Kharg Island export hub, a build-up of US troops and the involvement of Tehran-backed Houthis in the war all create the impression of a conflict that...
4 March 2026
Helping my mum start investing (aged 70!)International Women’s Day gives us a great reason to take stock of where we are when it comes to AJ...
19 December 2025
Daily market update: FTSE 100 ticks higher in early trading, UK government borrowing, NikeThe FTSE 100 ticked higher in early trading after lower-than-expected inflation in the US helped lift shares on Wall Street and across Asia overnight.
The knife-edge nature of yesterday’s rate decision by the Bank of England is keeping UK stocks in check and stalled the FTSE 100’s push towards the 10,000 mark. Investors have responded to the...
4 December 2025
How does Christmas affect the stock market?Ever heard of the ‘Santa rally’? And no, it’s not a Father Christmas-themed motorsport… although...
3 November 2025
Why women can’t narrow the gender investment gap aloneIt’s been four years since we first launched AJ Bell’s Money Matters campaign with the aim of...
20 August 2025
Daily market update: AI fears, Anglo American, Pop Mart“Despite the sell-off in the US overnight, emanating from the technology sector, UK stocks were pretty steady in early trading on Wednesday,” says AJ Bell head of financial analysis, Danni Hewson.
“The index was not helped by the hotter than expected UK inflation report – which gave sterling a modest lift. A stronger pound hits the relative value...
19 August 2025
Daily market update: BHP, Intel, Palo Alto Networks“The FTSE 100 dipped a little in early trading after selling on Wall Street and in Asia overnight,” says AJ Bell head of financial analysis Danni Hewson.
“Markets seem to be exercising some caution ahead of the Jackson Hole meeting later this week and as talks over a peace agreement between Russia and Ukraine remain inconclusive.
“Earnings from...
8 August 2025
Daily market update: precious metals, Flutter, Pinterest, Expedia“The FTSE 100 was just about keeping its head above water to stay above the 9,100 mark on Friday morning,” says AJ Bell Head of Financial Analysis Danni Hewson.
“Overall it has been a mixed week for the index with the split vote and hawkish tone adopted by the Bank of England yesterday lifting sterling and hitting the relative value of the Footsie...
7 August 2025
Daily market update: FTSE 100, WPP, IHG, Airbnb, Serco, Deliveroo“The FTSE 100 is struggling to make meaningful progress this week, running to stand still as investors weigh the latest economic, geopolitical and corporate developments,” says AJ Bell Head of Financial Analysis Danni Hewson.
“Not helping today was several heavyweight names trading without the rights to their dividend. This held the index back...
6 August 2025
Daily market update: Glencore, Legal & General, Novo Nordisk, Snapchat“After running out of steam and slipping into the red in the latter part of yesterday’s trading session, the FTSE 100 made another modest move higher on Wednesday,” says AJ Bell Head of Financial Analysis Danni Hewson.
“Concern around tariffs continues to swirl as Indian stocks slipped thanks to Trump administration threats to impose higher levies...
