About the expert

Laura Suter is AJ Bell's Director of Personal Finance. She joined the company in 2018 and is the go-to spokesperson on all things personal finance - from cash savings rates to saving for children and how to invest for the first time. Laura has a degree in Journalism Studies from the University of Sheffield.

Since joining the company, Laura has co-founded AJ Bell’s Money Matters campaign, which aims to help more women start their investing journey and close the gender investment gap. She writes articles for the campaign and co-hosts the Money Matters podcast.

Laura also co-hosts AJ Bell's weekly Money & Markets podcast, giving an update on all the investing and personal finance news of the week. She's regularly quoted in the national and trade press, as well as appearing on TV and radio. She speaks and presents at live events, ranging from AJ Bell roadshows to the company’s flagship investment conference, Investival, and Money Matters events.

Laura is a multi-award winning former financial journalist, having worked in this role for 10 years before joining AJ Bell. She was previously at the Daily Telegraph as an Investment Editor. During her time at the Telegraph, she was crowned the Headlinemoney Investment Journalist of the Year. She also worked for financial adviser publications Money Marketing and Money Management, as well as an investment publication in New York focusing on the hedge fund and private equity world.

Latest articles from Laura Suter

  • 21 November 2025

    The risk of opting for cash over investing

    New analysis from AJ Bell shows the dramatic difference between keeping money in cash and investing it over the long term. Since 1999, when ISAs were launched, stock market investments have significantly outpaced both inflation and cash savings – with investors building far greater wealth despite short-term market ups and downs.

    The analysis shows...

    5 min read
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  • 12 November 2025

    How can I tell if I’m financially ‘on track’ for my age? 

    Ask the experts. Laura Suter is on hand to answer your personal finance questions. If you'd like a question considered for a future edition send it in now.

    I’m in my late 30s, earning what I’d call a decent salary, but I never really know if I’m doing well enough with my money. I save a bit each month, pay into my pension through work, and try not...

    7 min read
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  • 7 November 2025

    How investing in a Lifetime ISA can supercharge your savings

    A Lifetime ISA account gives you a double whammy of returns, as you can claim the Government bonus and get investment returns on that bonus – which can supercharge your deposit savings.

    The big perk of the Lifetime ISA is the ability to claim up to £1,000 a year from the Government for free, which you can put towards your deposit savings for your...

    3 min read
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  • 5 November 2025

    What would a change in income tax cost you?

    The Budget is coming at the end of this month and we’ve had the clearest sign yet that Chancellor Rachel Reeves is looking to increase taxes. In an unexpected speech just 20 days before the Budget, Reeves paved the way for future tax rises, saying she wanted to give the context ahead of her speech on 26th November.

    While she batted away questions...

    8 min read
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  • 20 October 2025

    Should I save or invest?

    Should you save or invest? It’s easy to go in circles when deciding how to grow your money. Discover how both options can benefit you here.

    6 min read
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  • 10 October 2025

    Got cash in your portfolio? Here’s a short-term alternative

    The market for Treasury Bills – also called T-bills – has seen a resurgence as savers look for ways to earn a better return on their cash without taking on much extra risk. But there’s a clear gender gap in who’s buying them.

    AJ Bell’s latest data shows that 78% of T-bill buyers are men, while only 22% are women. It’s a stark imbalance, and one...

    4 min read
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  • 19 September 2025

    How your savings and your pension stack up against other Brits

    The number of ISAs adults paid into has topped 15 million for the first time in 13 years. The latest data from HMRC shows that in 2023/24, the nation paid into 9.9 million Cash ISAs and more than 4 million Stocks and shares ISAs, as well as almost one million Lifetime ISAs.

    Cash is king, as the nation funnelled almost £70 billion into their Cash...

    6 min read
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