Special offers
Don’t miss our latest offers for transfers and referrals.

Recommend a friend, and you’ll both get a £100 Amazon.co.uk Gift Card
When you recommend a friend to AJ Bell, we'll send you both an Amazon.co.uk Gift Card worth £100. Terms & conditions apply.

Piece of cake! If you transfer to us we’ll pay up to £500 and do all the hard work for you
When you transfer your SIPP, ISA or Dealing account to us we will help cover the costs your current provider charges for transferring your account. Terms & conditions apply.

Fancy £10,000 to spend at John Lewis?
To be in with a chance, just add £1,000 or more to an AJ Bell ISA, Lifetime ISA, SIPP or Ready-made pension by 30 April 2026. Terms and conditions apply.

Get a £150–£200 Amazon.co.uk Gift Card*
Open and top up a new ISA or SIPP, and we'll give you an Amazon.co.uk Gift Card* worth up to £200. Offer ends 18 May 2026, and terms and conditions apply.
We're here to help you invest
We’ve been helping our customers put their money to work for over 30 years. And with over 673,000 customers, that’s a lot of people taking control of their financial futures.
We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re the only investment provider to be Which? Recommended eight years running, 2019-2026.
So, when you're ready to feel good, investing, we're here to help.