Why investors shouldn’t panic when markets fall

13 March 2026

3 minute read time

Market falls will often hit the headlines and can be a cause of stress for investors, but in the long run, the market has rewarded those that stay calm and stay invested.

There have been lots of times when markets have dropped, either small blips that last a day or longer periods of falls that take time to recover. It can be easy for investors to react emotionally to markets, panic and sell their investments for fear of losing money. But history shows us that that can be a mistake.

Emotional reactions

When you invest money in the markets, you do so on the understanding that prices can go up and down. Stocks and shares have historically delivered a better return than cash in the bank, but there is also a chance you could lose money. People accept that risk in exchange for potentially higher rewards over the long term.

Running away at the first sign of difficult times generally isn’t a good move. You will lock in any losses if you sell after markets have fallen and you risk being out of the market when share prices bounce back. Recovery isn’t guaranteed, but past experience shows that markets have always rebounded after periods of disruption.

Example of a market drop

When Russia invaded Ukraine, the FTSE 100 index in the UK dropped by nearly 4% in a day. Many share prices fell by an even greater amount. However, the following day, the FTSE 100 recovered most of that lost territory as sanctions were put on Russia by the West.

And while it might feel like a big event, market falls are a normal part of investing. According to Citi strategists, historically, the S&P 500 index of companies in the US has on average fallen by more than 5% three times a year since the 1930s, with larger drops occurring less frequently. So, while it’s not very fun for investors, it’s certainly not unusual.

Avoid reacting impulsively

It is tempting to keep dumping any positions that aren’t rallying - firstly for fear they will never make you money, and secondly because you want to use the proceeds to buy more of what’s already doing well.

Market falls chart

You might be better off looking at laggard holdings and seeing if something has changed to the investment case - if the answer is no, don’t sell it unless you really need the cash.

In general, a diversified portfolio should always have something that isn’t doing as well as other positions. The whole point is to spread your risks in different areas of the market. If you put all your money in one part of the market, you would really feel the pain when that area goes out of favour.

Even though investing during times of turmoil can be uncomfortable, if you’re confident in your investment choices, it’s usually beneficial to wait out the market volatility. Global markets have recovered from past downturns like the 2008 global financial crisis, the dot com bubble, and Covid-19 – sometimes it just takes time. Investing is all about patience and hopefully the rewards will come in time.

Help if you're struggling financially

If you're overwhelmed due to personal circumstances or experiencing a challenging financial situation, our team of experts can offer additional support.

Find out how we can help

Get your money working for you

Our investment accounts

Ready to put your money to work? Then you’ve come to the right place.

Cash savings hub

Not quite ready to invest, but want to grow your savings? Take your pick from our competitive cash saving accounts.

Personal finance hub

Get our experts’ views on everything, from whether to save or invest to how to decide your financial goals.