Looking for Youinvest?

We’re still here! We just go by the name of AJ Bell now

If you’ve followed our journey throughout the years, you may know us as Youinvest, or even Sippdeal.

Though we’ve updated our name, everything else remains the same. So let’s get you to where you need to go.

Accessing your Youinvest account

Are you an existing AJ Bell customer, or a long-standing Youinvest customer? Nothing’s changed for you. You can log into your account as usual with your username and password.

Youinvest logo

Invest with an award-winning provider

Did you know that AJ Bell was the first investment provider to make it possible to manage your pension online? That's just one of the reasons that helped us become a Which? Recommended Provider six years running.
Which recommended 7 years running

Which? Recommended Provider seven years running, 2019–2025.

We've been winning awards and recommendations since we were called AJ Bell Youinvest, and nothing has changed since we simplified our name to AJ Bell. Now making us one of the UK’s largest and best regarded investment platforms, with more than 673,000 customers who trust us with £108bn of assets.

Whether you're ready to start your investing journey, or want to take it to the next level, the best time to start is always, right now.
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Got a question?

Get in touch with our friendly customer services team. Or you may find the answer to your question by reading through our FAQs.

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Not sure where to start?

Find helpful hints and investing insights in our Learn hub.

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