15 September 2021
Muted market response to iPhone 13 is the rule, not the exceptionApple’s shares didn’t do much at all in response to boss Tim Cook’s launch of iPhone 13 and updated versions of its Watch and iPad, but this seems to be a normal trading pattern for product releases from the tech giant and as much the result of the old formula of ‘buy on the rumour and sell on the fact’ as anything else.
In the six months before...