About the expert

Sarah Coles is AJ Bell’s Head of Personal Finance. She’s passionate about helping people get to grips with their money, so they have more freedom to do the things that really matter to them in life.

Sarah regularly provides insight and analysis for the press, writes columns and articles and appears on TV and radio. She covers everything from savings and investments to pensions and tax.

Sarah is an award winning former financial journalist, spending almost 20 years working for publications from Bloomberg to Moneywise and AOL Money. 

Sarah has worked as a financial spokesperson for the past nine years, and most recently won Headline Money’s Expert of the Year award.

Latest articles from Sarah Coles

  • 18 August 2026

    Should my father put money for his grandchildren in a Junior ISA or pension?

    Ask the experts. Sarah Coles is on hand to answer your personal finance questions. If you’d like a question considered for a future edition send it in now .

    Or alternatively leave a rating for the article and include your question in the comment box.

    My father wants to invest for his grandchildren. I want him to pay into a pension for them, so...

    5 min read
    Shares magazine
    Man walking with grandchildren
  • 14 August 2026

    What high earners might be wary of in Healey's first Budget

    Higher earners already pay a massive chunk of tax here in the UK as the top 50% of earners pay 90% of all income tax, and the top 1% pay 27%. If they make over £100,000, they also fall off the cliff edge and lose incredibly valuable government support.

    If you have a significant portfolio outside ISAs and pensions, you’re also highly likely to be...

    9 min read
    Downing Street image
  • 6 August 2026

    Seven ways to get your finances Budget-ready without making panic moves

    Like Christmas, Budget speculation season has kicked off even earlier this year, with everything from wealth taxes to frozen tax thresholds being thrown into the mix.

    When faced with the threat of higher taxes, people will always want to take steps to protect themselves. But if you do, it’s essential to focus on those you’ll be grateful for...

    8 min read
    Author
    Man walking with grandchildren
  • 5 August 2026

    Seven questions to ask before consolidating pensions

    Most people are currently collecting pensions like they’re trying to complete some sort of set. The automatic-enrolment rules mean that as long as you’re aged 22 or over and earning at least £10,000 a year, you’ll be automatically enrolled into the pension when you start a new job. When you leave and start somewhere else, you’ll leave the pension...

    8 min read
    retired couple walking through bluebells
  • 4 August 2026

    How using ISAs saved Brits billions last year

    In Cash ISAs, savers are protected from income tax on savings interest. Across the UK, this wrapper saved people £2.79 billion in the 2024/25 tax year, which is more than double the amount saved a year earlier (£1.31 billion) and an impressive 13 times as much as was saved six years prior.

    The bumper rates on Cash ISAs during the 2024/25 tax year...

    4 min read
    Man reading important information
  • 31 July 2026

    Could your pension last to your 100th birthday? Here's how

    The number of people aged 100 or more has doubled over the past 20 years, raising the point that as life expectancy continues to grow so to must our pension calculations.

    According to the latest government figures, there were 15,172 people who were at least 100 years old, two thirds of which were women.

    When you’re planning for retirement, it’s...

    5 min read
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  • 28 July 2026

    UK's gender tax gap narrows but pension and ISA disparity lingers

    The UK has massively narrowed one of its financial gender gaps this year, which would usually be cause for celebration. However, this one is a slightly mixed blessing.

    For the tax year 2026 to 2027, an estimated 18.9 million income taxpayers are women and 21.9 million are men – that’s a split of 46.3% women and 53.7% men, the latest government data...

    5 min read
    Woman reviewing pensions paperwork
  • 22 July 2026

    Are you on track with investing for your age?

    If you’re waiting for the perfect moment to do anything in life, there’s a risk you’ll never get around to it. And when it comes to saving and investing, you’ll pay a real price for the delay. So, it can help to know when other people have taken the plunge, and just how they’re doing, to see whether we’re on track, or if we need to get cracking...

    7 min read
    Author
    Three generations