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Sarah Coles is AJ Bell’s Head of Personal Finance. She’s passionate about helping people get to grips with their money, so they have more freedom to do the things that really matter to them in life.
Sarah regularly provides insight and analysis for the press, writes columns and articles and appears on TV and radio. She covers everything from savings and investments to pensions and tax.
Sarah is an award winning former financial journalist, spending almost 20 years working for publications from Bloomberg to Moneywise and AOL Money.
Sarah has worked as a financial spokesperson for the past nine years, and most recently won Headline Money’s Expert of the Year award.
17 April 2026
What you can do as numbers paying dividend tax doubleDividend tax increases have had a significant impact on investors over the past few years, with pensioners and average earners hit particularly hard. In the coming year this is likely to intensify thanks to the latest dividend tax hike.
A Freedom of Information request from AJ Bell revealed the number of people expected to pay dividend tax in the...
17 April 2026
Why gilts could offer a tax-efficient savings solutionFrozen tax thresholds and the looming cut to the Cash ISA allowance mean it’s getting harder to keep your savings interest out of the clutches of the taxman. So it’s no wonder more people are looking for tax-efficient alternatives. The recent movement in gilt prices has been a useful reminder that gilts could be the missing piece of the puzzle that...
