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Polling and data group YouGov said it had acquired Toronto-based sports research agency Charlton Insights, for an undisclosed sum.
Charlton Insights had been acquired on a three year earn-out tied to establishing YouGov Sport's presence in Canada.
The business was established in 1995 and had long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB, YouGov said.
At 8:52am: (LON:YOU) Yougov PLC share price was 0p at 985p