About the expert

Eve joined AJ Bell in 2026 as a funds and investment trust writer. She was previously editor at Investment Week, reporting on all major retail investor news, covering funds and investment trusts, ETFs and regulation, as well as macroeconomic events.

She also produced major studies analysing investment performance, fees and volatility alongside running several investigations.

Eve started out as a journalist when she was 16 and began writing about the financial markets back in 2019.

Latest articles from Eve Maddock-Jones

  • 26 June 2026

    Why five-year performance is crucial for picking a fund to buy

    When looking at what actively managed fund is right for you a key factor is the long-term performance of the portfolio itself, and the team behind it.

    ‘Long-term’ is always prescribed as the ‘ideal’ investment time horizon and this usually equals at least five years, because the longer amount of time you give your money to work, the more chance you...

    5 min read
    Lady on her tablet looking up information
  • 24 June 2026

    Bought your first global ETF? Here’s how to build from there

    Getting started is always the hardest step. That first run, the first time trying to get your car into gear, riding a bike, the list goes on, and investing is no different.

    Usually, most people choose a global equity tracker fund to start with, and for good reason. “It’s a great place to start,” AJ Bell’s Head of Investment Research Paul Angell...

    6 min read
    Lady looking at her mobile
  • 20 June 2026

    Warning, your portfolio might be an AI bubble

    Companies and sectors attached to the AI trade are storming ahead in returns and market narrative, but that doesn’t mean your whole portfolio should be ‘AI winners’.

    Being able to attach yourself to AI in any way has become a common theme in equity markets, and companies have been rewarded for it.

    The tech-heavy Nasdaq 100 has outpaced its domestic...

    6 min read
    A single bubble flying
  • 11 June 2026

    Why India missed out on the emerging markets rally

    Emerging markets (EM) have enjoyed a recovery in returns and investor sentiment during the past few months, mainly fueled by AI optimism. But one of the areas experts had pegged as a long-term winner just a few years ago is now noticeably absent from the EM conversation: India.

    Cast your mind back five years ago and the investment industry was...

    8 min read
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    Image of India
  • 10 June 2026

    Investors’ 10 favourite ways to track UK stocks and how they differ

    The FTSE 100 is the flagship index of the UK stock market, and many choose to get exposure to it through an exchange-traded fund or tracker fund.

    But how do the available products offering passive exposure to UK shares differ and how can investors go about choosing the right one for them?

    We previously looked at trackers with a global and US focus...

    7 min read
    London Stock Exchange
  • 6 June 2026

    How fund managers are using AI

    AI feels like it’s everywhere at the moment, penetrating our day-to-day lives more and more as industries and people are confronted with how this technology will change the way we live and work.

    The asset management industry is no exception: it’s not just attempting to invest in companies benefitting from AI advancement, it’s also competing in how...

    6 min read
    Image representing AI
  • 26 May 2026

    Sibling rivalry: how ‘sister’ funds diverge on performance and cost

    It’d be logical to assume that two portfolios run by the same manager, with the same process, would deliver the same level of returns and charge you the same too. But like all twins, while it might be tough to tell apart, each one has its own set of quirks.

    Products which mirror in this way are colloquially referred to as ‘sister funds’ and it’s...

    4 min read
    Two hands holding jigsaw pieces
  • 22 May 2026

    S&P 500 and beyond: how popular US trackers and ETFs compare

    The US is the second most popular equity market to track, bested only by global options, with the most popular passive options housing billions in investors’ money.

    Having previously gone under the bonnet of the global passive funds AJ Bell customers favour most, we’re turning our attention to the US.

    As our research shows, the top 10 most popular...

    8 min read
    Statue of bull on Wall Street
  • 18 May 2026

    How I invest: The personal finance geek chasing a comfortable early retirement

    The phrase ‘it’s a marathon not a sprint’ was put to the test at this year’s London Marathon when two runners smashed the sub-two-hour barrier, with Kenya’s Sabastian Sawe taking home the ultimate prize. The 1:59:30 finishing time has changed expectations around the world of running forever and while his 4.33 per mile pace might challenge this slow...

    8 min read
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    People running during a marathon race